Product Changelog
What We've
Built & Shipped
Every feature, improvement, and release since VERVE Pulse launched in January 2026. We ship fast — here's the full record of what's been added, improved, and fixed.
July
2026
Gym CRM Launch Pages
New CRM-focused pages explaining what a gym CRM does, how it fits with gym management software, and how VERVE Pulse compares.
Multi-Site Management
Manage additional gym locations from one account, with staff working across sites and consolidated reporting (Pro, per-location add-on).
Two-Way Lead SMS & Unified Sales Inbox
Send and receive lead SMS inside the app, threaded together with email and DMs in one unified sales inbox (Grow and Pro).
Leads Spreadsheet View & By-Salesperson Analytics
A spreadsheet-style alternative to the Kanban pipeline, plus lead-to-trial and trial-to-member conversion rates broken down by team member.
Appointments & Tour Booking
Book appointments and gym tours against per-staff availability, synced with the sales pipeline.
POS with Stripe Terminal Support
Point-of-sale now supports Stripe Terminal card readers for in-person retail and casual visit payments.
Promo Codes at Checkout
Percentage, fixed-dollar, and free-period promo codes can now be applied at checkout, with expiry dates and usage limits.
Campaign Scheduler & Automated Drip Sequences
Schedule one-off or recurring campaigns to lead segments, and set up automated drip sequences for scheduled follow-up (Grow and Pro).
NPS Surveys
Send NPS surveys to track member satisfaction after conversion.
Allied Health Bookings
Book allied health practitioner appointments alongside classes and PT sessions.
WHS Tracker
Work health and safety checklist items with notes, file attachments, and completion tracking (Grow and Pro).
PT Business Documents
Trainers can now store accreditations, contracts, and other business documents against their PT business (Grow and Pro).
Custom Branded Domains
Run your dashboard and landing pages on your own web address, with guided DNS setup (Pro).
Paid and Free Freezes
Membership freezes can now be set as paid, with a holding fee, or free, with billing type chosen per freeze.
Minor and Guardian Consent
Consent capture for members under 18, recorded against the member profile.
Member Audit Trail
Every member profile now has a per-member activity and change history.
Settings Activity Log
A gym-wide audit trail of settings changes, gated behind its own staff permission.
Dark Mode
Full light and dark theming is now available across the dashboard.
Redesigned Home Dashboard
The dashboard home screen has been redesigned around an activity feed of calls, texts, and emails, plus AI-suggested actions.
March
2026
AI Business Coach v2
Powered by GPT-4o — deeper, faster, more specific gym intelligence
The AI Business Coach has been rebuilt on GPT-4o with a new reasoning layer that understands gym-specific context — membership tiers, seasonal patterns, equipment lifecycle, and Australian market benchmarks. Version 2 moves from reactive Q&A to proactive intelligence: it surfaces insights before you ask, flags anomalies in real time, and delivers recommendations with specific next steps rather than generic advice.
12 New Insight Types
- Revenue per square metre benchmarking
- Class profitability analysis by instructor
- Seasonal churn risk early warning
- Membership tier upgrade propensity scoring
- PT session utilisation vs capacity gap
- New member 30/60/90-day engagement scoring
- Peak-hour demand forecasting
- Equipment ROI vs fleet average comparison
- Marketing channel attribution by member LTV
- Staff productivity vs member satisfaction correlation
- Cash flow 90-day rolling forecast
- Competitive price positioning alert
How it Works
The AI Business Coach connects directly to your live Pulse data — member records, billing, class bookings, equipment logs, and financial reports. It runs 12 analysis types on a nightly cycle and surfaces the highest-priority insights on your dashboard each morning. You can also ask it anything in plain English via the chat interface and receive data-backed answers specific to your gym.
Who It's For
Available on Growth ($199/mo) and Pro ($349/mo) plans. Pro plan unlocks all 12 insight types and natural language querying.
For gym owners and managers on Growth or Pro plan
Equipment Predictive Maintenance Alerts
AI-powered failure forecasting based on usage patterns, age, and service history
VERVE Pulse now analyses equipment usage hours, service history, reported faults, and manufacturer lifecycle data to predict which pieces of equipment are most likely to require maintenance or fail in the next 30–90 days. Alerts are delivered to the gym owner or operations manager 2–4 weeks before projected failure, giving time to schedule service without disrupting member access or facing emergency repair costs.
What It Monitors
- Cumulative usage hours vs manufacturer service schedule
- Fault and error log frequency trends
- Days since last service vs recommended interval
- Equipment age against expected lifespan
- Member feedback tags (e.g. "belt slipping", "noisy")
Alert Types
- Service Due Soon — within 14 days of recommended schedule
- Failure Risk — usage pattern suggests imminent fault
- End of Useful Life — replacement recommended within 6 months
- Warranty Expiring — 60-day warning before warranty lapses
Who It's For
All plans. Equipment tracking must be set up (takes approximately 20 minutes for a full gym).
For all plans — gym owners and operations managers
Multi-Site Consolidated P&L Dashboard
One view across all locations — compare sites, spot underperformers, allocate resources
Multi-site gym operators can now view a consolidated financial dashboard across all locations from a single login. The P&L dashboard breaks down revenue, costs, and profit by site, with side-by-side comparison views, variance reporting (actual vs target), and the ability to drill into any individual location. The dashboard updates daily from each site's billing and booking data — no manual consolidation or spreadsheet exports required.
Dashboard Modules
- Consolidated MRR and ARR across all sites
- Per-site revenue, cost, and margin comparison
- Member count and churn rate by location
- Site vs site performance benchmarking
- Group-level cash flow (rolling 90 days)
- Underperforming site flagging with AI diagnosis
Access & Permissions
Group-level dashboard is visible to the account owner and any users with "Group Admin" permission. Individual site managers see their site only. Group Admin access can be granted without sharing financial data across sites.
Who It's For
Pro plan ($349/mo) — operators with 2 or more gym locations. Single-site owners see their existing individual dashboard.
For multi-site operators on Pro plan
February
2026
Churn Prediction Model v2 — 89% Accuracy
Retrained on 14 months of gym member behaviour data — identifies at-risk members 3–6 weeks earlier
The VERVE Pulse churn prediction model has been retrained on anonymised gym member behavioural data accumulated since launch. Version 2 achieves 89% prediction accuracy — up from 71% in v1 — by incorporating 18 behavioural signals including visit frequency decay, class booking abandonment, payment friction, and engagement with communications. At-risk members are now identified an average of 3.4 weeks earlier, giving gym teams significantly more time to intervene before a member cancels.
18 Behavioural Signals Tracked
- Visit frequency (weekly rolling average)
- Trend: visit frequency 4-week change
- Class booking starts vs completions ratio
- Days since last check-in
- Failed payment history
- PT session drop-off
- App login frequency
- Email open rate (last 8 sends)
- Support ticket or complaint history
- Membership pause history
What's New in v2
- Risk score shown on every member profile (Low / Medium / High / Critical)
- Automated intervention trigger: High-risk members receive a personalised reactivation sequence automatically
- Weekly at-risk member report delivered to gym owner via email/SMS
- "Saved members" tracking: see which at-risk members retained following an automated intervention
Who It's For
Grow and Pro plans. Core plan shows churn rate metrics but not individual risk scores.
For gym owners and retention managers on Growth and Pro
Pulse Member App — Coming to iOS & Android
In development now: booking, check-ins, streaks, and push notifications for your members
The Pulse Member app is live on the App Store (iOS) and Google Play (Android). It carries your gym's name and logo inside the app, and it is included free on every plan. Members book classes, check in, follow workouts and leaderboards, and manage their membership from their phone.
Planned Member Features
- Class booking, cancellation, and waitlists
- QR code check-in (no fob or card required)
- Personal visit history and streak tracking
- Push notifications for class reminders and waitlist offers
- Membership and billing self-service
- In-app messaging with staff
For Gym Owners
- One-tap member invites by SMS and email
- Front-desk QR poster for walk-up downloads
- No-show reduction via automated class reminders
- Member adoption tracked in your dashboard
Who It's For
The member app will be included on every plan at no extra cost. A fully white-labelled edition (your gym's own App Store listing) will follow as an optional add-on.
Coming for all gym members and gym owners on every plan
Stripe Integration Improvements
Smarter failed payment recovery, updated fee reporting, and international card support
The Stripe billing integration has been updated with three significant improvements. Failed payment recovery now uses an intelligent retry schedule (Day 1, Day 3, Day 7, Day 14) rather than a fixed retry, reducing failed payment churn by an average of 22% in beta testing. Payment fee reporting now breaks down Stripe fees, GST, and net revenue separately on all financial reports. International card support has been expanded to accept 45+ currencies, with automatic AUD conversion for Australian reporting.
What Changed
- Smart retry schedule (adaptive, not fixed-interval)
- Member self-serve payment update via app or email link
- Dunning emails redesigned — 40% higher update rate
- Fee reporting: gross, Stripe fees, net — all separate lines
- International card acceptance (45 currencies)
- Automatic currency conversion to AUD for P&L reports
- Dispute and chargeback workflow in dashboard
Why It Matters
Failed payments are the leading cause of involuntary churn — members who intended to stay but lost access due to a billing failure. For a gym with 500 members and 3% monthly failed payment rate, reducing that by 22% saves approximately $2,900/month in recovered revenue. No action required from gym owners — improvements apply automatically to all Stripe-connected accounts.
Who It's For
All plans using Stripe as the payment processor (default for all new Pulse accounts).
For all plans — automatic, no action required
Xero Accounting Sync — Beta
Two-way sync between VERVE Pulse and Xero — no more manual exports or double-entry
VERVE Pulse now connects directly to Xero, Australia's most widely used accounting platform for small and medium businesses. In beta, the integration syncs daily: membership revenue, refunds, payment fees, staff payroll data, and equipment purchase records are automatically pushed to your Xero account with the correct chart of accounts mapping. Invoices raised in Pulse are mirrored in Xero, and Xero bank reconciliation is pre-populated with Pulse transaction data, eliminating manual data entry for most gym bookkeeping tasks.
What Syncs to Xero
- Membership revenue (daily journal entries)
- Refunds and membership credits
- Stripe processing fees (as cost of sales)
- Member invoices and receipts
- Staff payroll totals (from Pulse schedules)
- Equipment purchases and depreciation records
- GST collection for BAS reporting
Beta Notes
Xero sync is in public beta — fully functional but we recommend reviewing the first two weeks of synced transactions with your accountant to confirm chart of accounts mapping is correct for your business. Beta users receive priority support and early access to MYOB integration (coming Q2 2026).
Who It's For
Growth and Pro plans. Setup takes approximately 15 minutes via Settings → Integrations → Xero. Requires a Xero account (any plan).
For Growth and Pro plans — gym owners and bookkeepers
January
2026 — Launch
Platform Launch
VERVE Pulse — Initial Platform Launch
Built by the team behind VERVE Fitness — 25 years of commercial gym experience in one platform
VERVE Pulse launched on 6 January 2026, available to gym owners on three plans: Starter ($79/mo), Growth ($199/mo), and Pro ($349/mo) — since renamed and repriced to Core, Grow, and Pro (see current pricing). The platform was purpose-built for independent gym owners and small multi-site operators who have been underserved by bloated, expensive platforms like Mindbody and Glofox. VERVE Pulse combines every core gym management function — member management, billing, class scheduling, equipment tracking, marketing, staff management, and AI-powered business intelligence — in a single platform with a single login and a single monthly bill.
Core Modules Shipped at Launch
Member Management
- Full member directory with profiles, photos, notes, and tags
- Digital waivers and health screening forms
- QR code and fob check-in system
- Membership types, durations, and access rules
- Member progress tracking (measurements, goals, photos)
- Visit history and frequency reporting
Billing & Payments
- Recurring membership billing via Stripe
- Direct debit and credit/debit card support
- Automatic invoicing and receipts
- Failed payment alerts and retry logic
- Membership freezes and cancellation workflows
- POS for in-gym retail (supplements, merchandise, apparel)
Class Scheduling & Booking
- Unlimited class timetable builder
- Online and app booking for members
- Waitlist management with automatic promotion
- No-show tracking and booking limit rules
- Multi-instructor scheduling with availability
- Class attendance reporting
Basic Reporting
- MRR, ARR, and net member growth dashboard
- Monthly churn rate and cancellation reason tracking
- New member acquisition source reporting
- Revenue breakdown by membership type
- Class utilisation and attendance reports
- Export to CSV for all reports
Equipment Tracking
- Equipment register with purchase date, cost, and warranty
- Service log and maintenance history
- Fault reporting by staff and members
- Equipment status (in-service / out-of-service / retired)
- Utilisation tracking by check-in zone
- Warranty expiry alerts
Marketing Suite
- Email campaign builder with 20 pre-built gym templates
- SMS campaigns to member segments
- Automated email sequences (welcome, onboarding, re-engagement)
- Lead capture forms for website and social ads
- Campaign performance reporting (opens, clicks, conversions)
- Member referral program with automated tracking
Staff Management
- Staff directory with roles, permissions, and access levels
- Shift scheduling and availability management
- Instructor payroll (per-class rates, monthly salary)
- PT commission tracking and reporting
- Staff performance dashboard
- Task assignments and checklists
AI Business Coach (v1)
- Plain-English Q&A about your gym data
- Daily insight summary (top 3 things to act on)
- Churn risk identification (v1 — 71% accuracy)
- Revenue forecasting (3-month rolling)
- Automated at-risk member outreach sequences
- Weekly business health score with benchmark comparison
On the Roadmap
What's Coming Next
A preview of features currently in development. Shipping dates are estimates — we'd rather ship something great than ship something on time.
MYOB Integration
Two-way sync with MYOB for Australian gym owners not on Xero.
Q2 2026
AI Website Builder
Generate a complete gym website from your Pulse data in under 10 minutes.
Q2 2026
Multi-Currency & International
Full support for NZ, UK, and US gym operators with local payment rails.
Q3 2026
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