Marketing That Fills Your Gym While You Coach.
Turn your next campaign into conversations, bookings and new members.
Inside Pulse
See it in your day.
Turn your next campaign into conversations, bookings and new members.
Give every enquiry a next step.
A timed follow-up workflow keeps your offer and invitation to visit in the conversation.
Explore marketing
Swipe to explore · tap to enlarge- 01Welcome the enquiry
- 02Follow up with an offer
- 03Invite them to visit
Turn enquiries into members.
Enquiries, follow-ups and tours in one pipeline, whoever is on the desk.
See lead follow-up
Swipe to explore · tap to enlarge- 01See the enquiry
- 02Make the follow-up
- 03Move the conversation forward
Helpful follow-up. With you in control.
Preview the audience, approve each message or choose autopilot for your win-back workflow.
Explore win-back workflows
Swipe to explore · tap to enlarge- 01Choose the workflow
- 02Set the approval mode
- 03Review before sending
How marketing suite works in Pulse
VERVE Pulse's marketing suite drafts your ad copy, content and landing pages with AI, runs email and SMS campaigns to the right segments, and turns happy members into referrals and reviews automatically, once you've switched it on. Nothing posts to your socials without you approving it first, and every enquiry lands in one inbox your team actually checks.
Why marketing needs to run inside the platform, not beside it.
Gym marketing software is the part of your platform that turns "we should post more" into leads that actually show up. Most gyms handle marketing as whatever's left over after the class list gets sorted: a boosted Instagram post the week before EOFY, a Mailchimp account nobody's logged into since March, a stack of gift cards behind the desk nobody remembers to push. None of it talks to the others, and none of it talks to your member data, so you're guessing at what worked instead of measuring it.
The real cost isn't the wasted ad spend, it's the lost time. Writing ad copy, building a landing page, chasing a Google review, following up a lapsed member with a win-back offer, each one is a job a busy owner or a stretched marketing hire does badly at 9pm because there wasn't time at 9am. Meanwhile the front desk answers the same pricing question for the fifth time today because nothing's captured it, and a missed call from a hot lead just stays missed.
VERVE Pulse builds marketing into the same platform that runs your billing, your classes and your member records, so every campaign, every lead and every review request draws on real data instead of a guess. Marketing AI drafts the ad copy, the content calendar and the landing page copy for you to approve, referral rewards and win-back sequences run on autopilot only once you've told them to, and every enquiry, whether it's SMS, email, Instagram or a missed call, lands in one inbox your team actually checks.
Nothing here auto-publishes to your socials. Pulse's AI writes the words, a human decides what goes live. Referral rewards are off until you switch them on, the review engine only asks a member for a review at a genuinely good moment (a strong NPS score or a real visit milestone), and win-back sequences start in preview mode so you see exactly what would be sent before anything sends itself.
This is built for the gym owner who knows marketing matters but doesn't have a marketing department, and for the gym with a marketer who's tired of stitching five different tools together to prove what worked. If you're switching from a standalone email tool or a spreadsheet of leads, your data comes with you: VERVE Pulse's importers handle Mindbody, GymMaster, Glofox, Hapana, PushPress, Zen Planner and WellnessLiving exports, migration is A$990 and free on annual plans, and most gyms are live within 48 hours.
AI drafts the ad copy, the content and the landing page, you decide what goes live.
Marketing AI on Grow writes the first draft of your ads, your content calendar and your landing pages, grounded in your gym's own offer. It saves the blank-page problem, not the decision: nothing publishes itself anywhere until you approve it.
AI ad copy creator
Give it your offer and your audience, and the AI ad copy creator drafts headlines and body copy you can run on Meta or Google, instead of staring at a blank text box the night before a promotion needs to go out.
AI content calendar and copywriter
The AI content calendar suggests what to post and when, and the AI copywriter drafts the caption or the email so you're editing a starting point instead of writing from nothing every single week.
AI landing page generator
Describe the offer and the AI landing page generator builds a page hosted on your Pulse link, with view and lead counters, and every lead capture flows straight into your pipeline, not a spreadsheet you have to import later.
Your own domain on Pro
On Pro, hosted landing pages can run on your gym's own domain instead of a Pulse subdomain, so a promotion page looks like part of your website even though it's built and tracked inside the platform.
Email and SMS campaigns to the right segment, sent from the same screen as everything else.
Every VERVE Pulse plan includes 500 SMS messages a month and unlimited email campaigns to member and lead segments, built and sent from the same platform that holds the member record, not a separate marketing tool with its own login.
Segment by what actually matters
Send to active members, frozen members, cancelled members, members past-due on a payment, or a custom segment you build yourself, plus lead segments from the pipeline, so a promotion only reaches the people it's relevant to.
500 SMS a month, included
Every plan includes 500 SMS messages a month as part of the platform, covering campaign sends, appointment reminders and two-way replies, not a metered add-on you have to top up before a big promotion.
Scheduled sends
Build a campaign now and schedule it to go out at the right time, whether that's a 6am class reminder or a promotion timed for the start of the month, instead of remembering to hit send manually.
Opt-outs honoured everywhere
When a member or lead opts out, it applies across the platform automatically, so nobody on your team accidentally texts someone who's asked not to hear from you again.
Automated sequences follow up leads and lapsed members while you're on the gym floor.
Win-back sequences on Grow re-engage members who've lapsed or cancelled, and lead nurture follows up new and stalled leads automatically, so a prospect or a past member doesn't go quiet just because nobody had time to chase them today.
Automated win-back sequences
A multi-step email and SMS sequence goes out to lapsed and cancelled members automatically, with a targeted offer designed to bring them back rather than letting a past member disappear for good.
Preview before it sends itself
Win-back starts in preview mode, so you see exactly what would be sent before switching to autopilot, and can move to approve-each-send if you'd rather stay in the loop a little longer.
Lead nurture for new and stalled leads
New leads and leads who've gone quiet both get automated follow-up sequences, so the gap between "enquired" and "forgotten" closes without a staff member having to remember every name on the list.
One automation engine, not two
The same engine that nurtures a new lead runs win-back for a lapsed member, so your marketing history for that person carries through instead of resetting the moment they change status.
Inside Pulse
Stay in control of every follow-up.
Referral rewards turn your best members into your cheapest lead source, once you switch them on.
Referral rewards are off by default. When you're ready, members get a share link, and by default, once 3 referred friends join and start paying, the referrer gets 30 free days applied automatically to their next bill.
A share link for every member
Every member gets their own referral share link, so passing the gym on to a friend is a link they send, not a code they have to remember to mention at the front desk.
Rewarded when friends actually join and pay
The reward only triggers once a referred friend has joined and started paying, by default after 3 referrals, not the moment someone clicks the link, so the programme rewards real members, not clicks.
Free days, applied automatically
The reward is 30 free days by default, applied straight to the referrer's next bill as a Stripe discount. It's not cash and it's not account credit, and both the referral threshold and the day count are yours to change.
Off until you're ready
Referral rewards are a gym-wide setting that starts switched off, so nothing runs until you decide it should, and you can turn it off again just as easily if it's not the right fit for a season.
The review engine only asks at genuinely good moments, and it's off until you turn it on.
The Google review engine on Grow is off by default, and even switched on it's deliberately restrained: it asks for a review at a strong NPS score or a real visit milestone, not after every single check-in.
Asks at the right moment, not every moment
A review request only goes out after a genuinely good signal: an NPS score of 9 or 10, or a lifetime visit milestone like 100 visits, so you're asking members who are actually likely to say something good.
Capped, not constant
Requests go out by SMS or email, capped at once every 180 days per member, with a daily send cap across the gym, and opt-outs are respected everywhere, so it never feels like nagging.
NPS surveys at the 4-month mark
NPS surveys on Grow go out automatically at the 4-month mark of a member's tenure, giving you a live score for the gym and flagging detractors for follow-up before they quietly cancel.
Feedback that goes somewhere
A detractor score doesn't just sit in a report, it's flagged for follow-up, so a member who's unhappy gets a conversation instead of silently drifting toward a cancellation next month.
Every enquiry lands in one inbox, whether it's a text, a DM, a missed call or an email.
A busy front desk loses enquiries to whichever channel nobody's watching that hour. VERVE Pulse pulls SMS, email, Instagram, Facebook and missed calls into one place, so your team replies from a single screen instead of checking four apps.
Website chatbot
A chatbot on your website answers common questions and captures a lead's details straight into the pipeline, so a late-night website visitor doesn't just close the tab without leaving contact details.
Missed-call text-back
When the front desk can't get to the phone in time, missed-call text-back sends a follow-up text automatically, so a busy front desk never loses an enquiry just because nobody could answer in time.
Instagram and Facebook, same inbox
DMs and comments from Instagram and Facebook land in the same unified inbox as SMS and email, so nobody's checking three separate apps to see who's messaged the gym today.
Push notifications to the member app
Push notifications reach members directly in the member app, so a class change, a promotion or a reminder gets seen without relying on a text or an email being opened.
Keep your existing email platform if you want to, and use gift cards and guest passes to bring people in the door.
You don't have to abandon an email tool your gym already relies on, and you've already got two simple growth levers built in: gift cards to sell and guest passes to hand out.
Mailchimp sync
Grow-tier plans sync member and lead data with Mailchimp, so gyms that already run their email marketing there don't have to rebuild a list from scratch or export CSVs by hand every month.
Klaviyo sync
For gyms running Klaviyo instead of Mailchimp, the same sync is available, so the platform doesn't force a switch away from an email tool that's already working for you.
Gift cards as a growth tool
Sell gift cards at the front desk or online and they redeem straight into the platform, so a Christmas gift or a birthday present is also a new face walking through the door.
Guest passes to fill spare capacity
Guest passes, set per plan per calendar month, let members bring a friend along, turning a spare spot in a class into an introduction to the gym rather than an empty slot.
Marketing is built in from Core, Marketing AI unlocks on Grow.
Email and SMS campaigns, 500 SMS a month and hosted landing pages are included from Core at A$166/month +GST (billed annually). Grow at A$349/month +GST adds Marketing AI, win-back sequences, referral rewards, the Google review engine, NPS surveys and Mailchimp and Klaviyo sync. See the full breakdown on the pricing page.
Frequently asked questions.
What is gym marketing software?
Gym marketing software is the part of your gym platform that handles getting new leads in the door and keeping current members engaged: email and SMS campaigns, ad copy, landing pages, referral programmes and review requests. Most gyms run these as separate tools that never talk to member data. VERVE Pulse builds marketing into the same platform as billing, scheduling and the member record, so every campaign and every referral draws on real data about who's actually training, not a guess.
How much does gym marketing software cost?
A standalone marketing stack (email tool, SMS platform, landing page builder, review software) typically runs $100 to $300 a month on top of your gym management software. VERVE Pulse includes email and SMS campaigns, 500 SMS a month and hosted landing pages from Core at A$166/month +GST (billed annually). Grow at A$349/month +GST adds Marketing AI, win-back sequences, referral rewards and the Google review engine. There's no separate marketing invoice to manage.
Does VERVE Pulse's marketing suite auto-post to Instagram and Facebook?
No. Marketing AI drafts ad copy, content calendar ideas and landing page copy for you to review, but nothing publishes itself to Instagram or Facebook automatically. Instagram and Facebook DMs and comments do land in the same unified inbox as your SMS and email, so your team can reply to enquiries from one screen, but posting content to your social accounts is always a human decision, not an automated one.
How do referral rewards work?
Referral rewards are a gym-wide setting that's off until you turn it on. Members get a share link, and by default, once 3 referred friends join and start paying, the referring member's next bill gets 30 free days applied automatically as a Stripe discount, not cash or account credit. Both the referral count and the reward amount are configurable, so you can set the thresholds that make sense for your gym.
Does the Google review engine ask every member for a review?
No. The review engine is a Grow-tier feature that's off by default, and even once switched on it only asks at genuinely good moments: an NPS score of 9 or 10, or a lifetime visit milestone like 100 visits. Requests go out by SMS or email, capped at once every 180 days per member with a daily send cap across the gym, and opt-outs are respected everywhere.
How many SMS messages are included with gym marketing software?
Every VERVE Pulse plan, from Core at A$166/month +GST (billed annually), includes 500 SMS messages a month as part of the platform, not a metered add-on you have to top up. That covers appointment reminders, campaign sends and two-way conversations with leads and members. Campaigns can be sent immediately or scheduled ahead of time to member segments like active, frozen, cancelled, past-due, or lead segments you build yourself.
What is a win-back sequence?
A win-back sequence is an automated set of email and SMS messages sent to members who have lapsed or cancelled, designed to bring them back with a targeted offer instead of letting a past member disappear for good. It's a Grow-tier feature that starts in preview mode, so you see exactly what would be sent before switching to autopilot, and the same automation engine also nurtures new and stalled leads.
Does VERVE Pulse sync with Mailchimp?
Yes. Grow-tier plans include Mailchimp sync for gyms that already run their email marketing there, plus a Klaviyo sync for gyms using that platform instead. You don't have to choose between VERVE Pulse's built-in campaigns and your existing email tool: member and lead data can flow to whichever platform your marketing already runs on, so you're not rebuilding a list from scratch.
Is there a free trial for VERVE Pulse's marketing suite?
Yes. VERVE Pulse has a 30-day free trial with every Pro plan feature. You add a card to start, and nothing is charged until the 30 days are up; cancel before then and you pay nothing. After the trial you are billed for the plan you chose. The marketing suite is included from day one on every plan, with campaigns, 500 SMS a month and hosted landing pages included from Core, and Marketing AI, referral rewards and the review engine unlocking on Grow. Start your free trial, or book a demo and our team will walk you through the campaigns, landing pages and AI tools live, tailored to your gym.
Can I switch my gym's marketing and CRM data to VERVE Pulse?
Yes. VERVE Pulse's importers cover Mindbody, GymMaster, Glofox, Hapana, PushPress, Zen Planner and WellnessLiving, with an AI column parser that maps your lead and member exports automatically. Concierge migration costs A$990 and is free on annual plans, and most gyms are live within 48 hours, so your existing leads, segments and campaign history don't start from zero the day you switch on Pulse.
More of the platform.
Marketing works best next to the parts of Pulse that catch, keep and check in the members it wins.
Gym CRM
Track every lead from first enquiry to signed member in one pipeline.
Member Retention
Catch at-risk members and win back lapsed ones before they're gone for good.
AI Gym Management
AI that runs on your actual gym data, not a bolted-on chatbot.
Smart Waitlists
Fill every spot a cancellation opens up, automatically.
Member App
Booking, check-in and referrals, all in your members' pockets.
Billing & Payments
Cards and Australian BECS direct debit that chases the money for you.