Every plan scores every member's churn risk, on Core included, so you know who's drifting before they cancel. VERVE Pulse's retention hub surfaces at-risk members, drafts the check-in message, runs win-back sequences for the ones who've already left, and gives wavering members a freeze instead of a goodbye.
Gym member retention software is the part of your platform built to notice a member drifting away before they cancel, rather than waiting for the cancellation request to land in your inbox. It watches attendance, not just billing status, because a member who's still on the books but hasn't trained in three weeks is already gone in every way that matters. Most gyms find out someone's leaving the same day they leave: a cancellation email, no warning, no chance to fix it. Want to see what that's actually costing you? Try the churn cost calculator.
The real pain here is that churn is quiet. A member doesn't announce they're losing motivation. They just come less, then less again, then not at all, and by the time a front desk notices, the relationship's already cold. Chasing new leads to replace lapsed members is expensive: acquisition costs money and time that keeping the member you already had never would have needed.
VERVE Pulse solves this structurally by scoring churn risk on every plan, including Core, not as a premium add-on. Each member's recent visit pattern is compared against their own normal pattern nightly, so a drop-off gets flagged while there's still time to act, not after the direct debit fails for the third time. At-risk members surface in the member list with a one-click AI-drafted check-in message, so acting on a flag takes seconds rather than staring at a blank text box.
Retention isn't only about catching people before they leave. The freeze engine gives a wavering member an off-ramp that isn't cancellation, actually pausing billing rather than faking it with a status flag, and win-back automation on Grow keeps working the members who've already gone, with a trust ladder so you decide how much autonomy the automation earns.
This is built for owners who've watched a good member disappear without a fight. Switching in doesn't erase your member history: VERVE Pulse imports from Mindbody, GymMaster, Glofox, Hapana, PushPress, Zen Planner and WellnessLiving, with migration at $990, free on annual plans, typically live within 48 hours, so churn scoring can start working on your real membership base from week one.
The retention hub and an at-risk member card from inside VERVE Pulse, shown with sample data.
The retention hub, with automation on a leash.
The check-in message drafts itself; a human sends it.
The model compares a member's recent two weeks of visits against their prior eight, and scores them healthy, watching, at-risk or critical. Members without enough history simply aren't scored, because VERVE Pulse never guesses.
Two weeks of recent attendance measured against eight weeks of prior pattern catches a genuine slowdown, not the normal week-to-week noise of members who train unevenly but consistently.
A member who joined two weeks ago doesn't get a made-up risk score. VERVE Pulse waits until there's enough real visit data before it says anything at all.
At-risk and critical members appear directly in your member list, so the team member working the floor that day sees exactly who needs a conversation without pulling a separate report.
Next to every at-risk member sits an AI-drafted personal check-in message, ready to edit and send, so the gap between noticing a risk and doing something about it is one click.
Overview, churn prediction, AI check-ins, win-back, expiring contracts, feedback and achievements all live in one hub, so retention work is a daily habit, not a project you get to when things are quiet.
Churn prediction, AI check-ins, win-back, expiring contracts, feedback and achievements sit under one roof, so your team has one place to look each morning instead of piecing the picture together from five tabs.
An AI-generated list of what's worth doing today, drawn from your actual member data, sits front and centre so retention work never gets pushed to "when I have time".
Fixed-term contracts approaching their end date are flagged before they lapse, so a conversion conversation happens while there's still time, not after the member's already walked.
Reminder rules process hourly in the background, so follow-up tasks land on the right day without a staff member having to remember to check a calendar.
On Grow, win-back sequences run multi-step email and SMS campaigns targeted at members who've already cancelled, starting at off and only reaching full autopilot once you're confident in what it's sending.
Start at off and just see what win-back would send, move to approving each message individually, or hand it full autopilot once you trust it. The automation earns autonomy, it isn't handed it on day one.
A lapsed member doesn't get one generic email. The sequence runs multiple touchpoints across SMS and email, giving a genuine second chance rather than a single message that's easy to ignore.
Win-back results are measured, so you can see whether the sequence is actually bringing lapsed members back, not just assume it's working because messages went out.
The same AI drafting behind at-risk check-ins also drafts individual win-back messages per lapsed member, so a staff member can personalise a touchpoint instead of relying on a generic template.
Members request a freeze in the app, staff approve or deny with one click, and the freeze genuinely pauses billing rather than leaving a status flag that still charges them. It auto-resumes when the freeze period ends.
A frozen membership genuinely stops billing for the freeze period, not just a status label that quietly keeps charging. It's the difference between an off-ramp and a broken promise.
Members request a freeze from the app themselves. Staff approve or deny with one click, keeping a human in the loop without turning a simple request into a phone call.
When the agreed freeze period ends, billing auto-resumes on its own, so nobody has to remember to reactivate a member who genuinely wants to come back.
Freeze activity rolls up into the retention hub, so you can see how often freezes are used, and whether they're genuinely converting back to active membership over time.
Engagement features sit alongside the retention work happening in the background, giving members a visible, positive reason to keep training rather than relying purely on staff intervention to prevent churn.
Visit streaks and leaderboards in the member app give competitive members a reason to show up, especially in the weeks where motivation alone isn't enough to get them out the door.
PBs are tracked in the app as members log them, giving a genuine sense of progress that's easy to lose sight of when the day-to-day grind feels the same week to week.
Visit-count milestones and membership anniversaries are recognised automatically, giving your gym a genuine reason to reach out to a member with good news instead of only ever chasing them.
Time-boxed challenges on the Grow plan give members a short-term goal to chase together, useful for reactivating a quiet patch of the calendar like the weeks after New Year's resolutions fade.
NPS at the four-month mark flags detractors for follow-up while there's still a chance to fix things. Staff-side engagement insights stay exactly that, staff-side, feeding the same intelligence layer that scores leads in the CRM.
Every member gets an automatic NPS survey around four months in, when early enthusiasm has settled into a real pattern. Detractors are flagged for follow-up before dissatisfaction turns into a cancellation.
Members who respond well to the NPS survey can flow into the Google review engine, also on Grow, asking for a review at a genuinely good moment rather than a random one.
Engagement windows and performance and wellness scores are staff dashboard tools built for your team to plan interventions. Members never see these scores in their own app.
The same engine behind churn prediction also scores leads before they join. See the full picture on our gym CRM page, where retention and acquisition run off one shared data set.
Gym member retention software is the part of your platform built to stop members quietly cancelling instead of just billing the ones who stay. It watches attendance patterns to flag members drifting away, prompts staff to check in before a cancellation request lands, and automates a win-back sequence once someone's already gone. VERVE Pulse builds this in on every plan rather than selling it as a separate retention tool, because retention data, billing data and attendance data all need to live in the same record to actually work.
VERVE Pulse's retention tools are included in the plan price, with no separate retention module invoice. Core at $199/month +GST already includes AI churn prediction, the retention hub, at-risk surfacing and the freeze engine. Grow at $349/month +GST adds automated win-back sequences, NPS surveys and challenges. There's no per-member fee for running a win-back campaign or checking a churn score.
Yes, on every plan including Core. Each night, VERVE Pulse compares a member's recent two weeks of visits against their prior eight weeks and scores them healthy, watching, at-risk or critical. It only scores members with enough real visit history, and never guesses on a member it doesn't have enough data for. At-risk members surface in your member list with a one-click AI-drafted personal check-in message ready to send.
A win-back sequence is an automated series of SMS and email messages sent to a lapsed member to try to bring them back, rather than a member simply disappearing off your books. On Grow, VERVE Pulse's win-back automation runs on a trust ladder: off, preview so you see what it would send, approve-each message, or full autopilot once you trust it. Impact is measured, so you can see whether the sequence is actually winning members back.
Yes. The freeze engine gives wavering members an off-ramp that isn't cancellation: they request a freeze in the app, staff approve or deny it with one click, and the freeze actually pauses billing rather than just changing a status flag. Freezes auto-resume at the end of the agreed period, so a member who needed a break in winter is automatically billing again without anyone having to remember to reactivate them.
Yes, on the Grow plan. VERVE Pulse automatically sends an NPS survey around the four-month mark of a membership, gives you a live score, and flags detractors for follow-up before a low score turns into a cancellation. Promoters who respond well can flow into the Google review engine, also on Grow, so the same feedback loop that protects retention also builds your gym's public reputation.
No. Wellness and performance scores, along with engagement insights like visit windows and risk tiers, are staff-side dashboard tools built to help your team decide who needs a check-in call. They're not shown to members in the app. What members do see in the member app is the encouraging side of engagement: their own streaks, personal bests, and any active challenges or leaderboards.
The member app tracks visit streaks and personal bests automatically, and celebrates milestones like visit counts and membership anniversaries as they happen. Leaderboards and challenges, on Grow, add a bit of competition for members who respond to it. None of this replaces the retention work happening behind the scenes; it's the part members actually see and enjoy, while churn prediction and win-back automation work quietly in the background.
No, VERVE Pulse doesn't run a self-serve free trial, but the retention hub, churn prediction and freeze engine are live from day one on every plan. Book a demo and we'll walk you through a real at-risk member scenario, from the churn score through the AI-drafted check-in to a win-back sequence, so you can see exactly how it would work on your gym's own membership base.
A bolt-on retention tool has to import your attendance and billing data from somewhere else, which means it's always working from a lagging, partial copy of what's actually happening at your gym. VERVE Pulse's churn prediction reads directly from live check-in and billing data because it's the same platform running both, so a member's risk score updates the moment their attendance pattern changes, not after the next overnight sync from a separate system.
Churn prediction, a business coach and revenue forecasting, all running on your gym's own numbers.
Email, SMS, win-back sequences and referral rewards that fill the gym while you're coaching the floor.
One member record from lead to member, with freezes, waivers and family memberships built in.
Auto-promote members the moment a spot opens, so an empty seat in a full class never stays empty.
Financials, GST, forecasting and multi-location reporting, all built to run your gym on numbers, not vibes.
Booking, check-in, streaks and personal bests, all in the app your members already have on their phone.