VERVE Pulse's AI runs on your gym's own numbers: nightly churn prediction on every plan, a business coach that answers questions using your actual data, revenue forecasting, and marketing automation you approve before it goes anywhere. Nothing guesses. When there isn't enough data, it says so instead of making something up.
AI gym management software is software that uses your gym's own operating data, check-ins, billing history, class attendance and lead activity, to do things a person would otherwise have to notice manually and often doesn't: spot the member who's quietly stopped showing up, forecast next quarter's revenue before you've lived it, or draft the follow-up text you meant to send three days ago. It's not a chatbot bolted onto a member app. It's the software noticing patterns in data you already have, faster and more consistently than a busy owner can.
The pain most gym owners describe isn't a lack of data. It's that the data lives in five places: a billing system, a spreadsheet, a class app, an SMS tool, and whatever's in the owner's head. Nobody has time to cross-reference all five every morning, so the member who's about to cancel gets missed until they've already cancelled, and the revenue forecast is a guess based on last month rather than a model based on the last twelve.
VERVE Pulse's AI works because it's one system, not five. Churn prediction can compare a member's recent visits against their own normal pattern because the check-in data and the billing data already sit in the same record. The business coach can answer "why did revenue dip in June" because it has June's numbers, not a training set from someone else's gym. And it's built to be honest about its limits: a brand-new member without enough visit history isn't scored at all, because a confident-sounding guess is worse than admitting there isn't enough data yet.
Every plan includes AI churn prediction, the priority actions feed and the business coach from day one, which is unusual: most platforms treat AI as a Pro-only upsell. Marketing AI, member LTV estimates, anomaly detection and campaign predictions unlock as you move up to Grow and Pro, but the core promise, an AI that tells you what's actually happening in your gym instead of a generic industry benchmark, is there on Core at $199/month +GST.
This is built for owners who are tired of running their gym on gut feel and a spreadsheet nobody updates. Switching in doesn't mean losing your history: VERVE Pulse imports from Mindbody, GymMaster, Glofox, Hapana, PushPress, Zen Planner and WellnessLiving with an AI column parser, and migration is $990, free on annual plans, typically live within 48 hours. The AI starts learning your gym's pattern from the moment your data lands.
The churn scan and the business coach chat from inside VERVE Pulse, shown with sample data.
Every member scored nightly, on every plan.
Answers from your numbers, not generic advice.
Nightly, VERVE Pulse looks at each member's recent visit pattern against their own normal pattern and scores them healthy, watching, at-risk or critical. It's not a Grow or Pro feature you have to upgrade for. It's on Core from day one.
The model compares a member's recent visits against their own history, not an industry-wide average, so a member who trains twice a week getting quiet is flagged just as reliably as one who used to train five times.
Members without enough visit history simply aren't scored. VERVE Pulse would rather show "not enough data yet" than invent a confident-sounding number for someone who joined last week.
An AI-generated "what to do today" list pulls the highest-value actions from your actual data onto the dashboard your team already opens first thing, instead of a report nobody clicks into.
Next to every at-risk member, an AI-drafted personal check-in message is one click away, so acting on the risk score takes seconds instead of staring at a blank text box wondering what to say.
The in-dashboard chat is grounded in your own data, not generic advice. Alongside it, revenue forecasting and scenario modelling let you change an assumption and watch members and revenue compound over the next 12 months.
Ask why revenue moved, how this month compares to last, or what's worth focusing on, and the business coach answers from your actual data, not a generic script written for gyms in general.
For operating questions rather than number-crunching, the Ask assistant draws on the Gym Owner Playbook's built-in chapters covering staffing, retention and pricing, so you're not working it out alone.
Edit an assumption, like adding two PT sessions a week or lifting a plan price, and watch members and revenue compound out over the next 12 months before you commit to the change in real life.
Anomaly detection watches check-ins, signups, cancellations, failed payments and takings against your own same-weekday baseline, and flags what's off before it shows up as a bad month in the P&L.
Every lead in the pipeline gets an AI-generated score based on response speed, source and enquiry type, plus an AI next-step suggestion, so your busiest reps work the hottest leads instead of working the pile top to bottom.
Lead scoring looks at how quickly a lead responds, where they came from, what they enquired about, and how long they've sat in their current pipeline stage, then ranks the pipeline so the hottest leads sit on top.
Instead of guessing what to do with a lead who's gone quiet, VERVE Pulse suggests the next action, a call, a specific offer, or a reminder text, based on how similar leads converted in the past.
Lead scoring and churn prediction run on the same engine, so your CRM and your member platform aren't guessing independently. A lead's engagement pattern before they join informs how their record is read after.
Lead scoring is one part of a much bigger sales toolkit, the pipeline, two-way SMS, call logging and by-salesperson conversion reporting. See the full detail on our gym CRM page.
From Grow, Marketing AI generates ad copy, a content calendar and landing pages based on your gym's offer. Nothing auto-publishes. Member LTV estimates and Pro-tier campaign predictions round out the picture with numbers grounded in your own history.
Marketing AI, Grow, generates ad copy, a content calendar and full landing page drafts, built from your gym's positioning and pricing, so you're editing a first draft instead of starting from a blank page every week.
Every piece of AI-generated content sits in draft until you review, edit and approve it. There's no autopilot posting to your ads account or your socials on your behalf while you're not looking.
LTV estimates are built from your gym's own observed member lifespans, not an industry rule of thumb. If there isn't enough history yet to estimate reliably, VERVE Pulse says not enough data yet rather than inventing a number.
Campaign predictions are built from your own past campaign results, so a forecast for your next promotion is grounded in what actually worked at your gym before, not a generic benchmark from somewhere else.
AI class programming and the schedule optimiser handle the floor. SMS concierge and win-back automation handle follow-up, with a trust ladder that starts at off and only reaches autopilot once you say so.
Generate a workout or class programme as a starting point for your coaches to adapt, rather than building every week's programming from a blank page or last term's notes.
The optimiser looks at attendance data and suggests which classes are worth moving to a busier slot or cutting altogether, so timetable decisions are based on who actually shows up, not who used to.
Members text the gym's own number to book, cancel, reschedule a class or join a waitlist. Staff can take over any thread at any time if the conversation needs a human.
Off, preview, approve-each, or autopilot: win-back automation for lapsed members earns more autonomy only once you're comfortable, instead of asking you to trust it fully from day one.
Pro includes an AI chatbot on your own website that answers timetable and pricing questions and captures leads. The pricing advisor analyses your prices and suggests changes. It never applies one without you.
A chatbot lives on your own gym's website, answering timetable and pricing questions around the clock and capturing leads straight into your pipeline instead of losing an after-hours enquiry to silence.
The pricing advisor analyses your prices against your own gym's data and recommends changes it thinks are worth considering. It never applies a price change automatically. You always make the final call.
Churn scores, LTV estimates, anomaly alerts and campaign forecasts all run on math you can trace back to your own data, not a black box you're asked to trust blindly.
Full data export, whole-gym JSON or per-dataset CSV, is free on every plan. The AI runs on your data, and you can always take that data back out again.
AI gym management software uses artificial intelligence inside your day to day platform to do things a person would otherwise have to notice manually and often doesn't: flag a member about to cancel, suggest what to do about it, forecast next month's revenue, or draft a follow up message. VERVE Pulse builds AI into the platform itself rather than selling it as a separate chatbot bolt on. Churn prediction runs on every plan including Core, and features like Marketing AI and campaign predictions unlock as you move up to Grow and Pro. It runs on your gym's own data, not a generic industry average.
VERVE Pulse's AI features are included in the plan price, not billed separately. Core at $199/month +GST already includes AI churn prediction, the priority actions feed, the AI business coach and revenue forecasting. Grow at $349/month +GST adds Marketing AI for ads, content and landing pages, plus member LTV estimates. Pro at $549/month +GST adds anomaly detection, campaign predictions and the AI Website Assistant. There is no per-feature AI add-on fee and no usage-based charge for asking the business coach a question.
Yes. Every plan, including Core, runs nightly AI churn prediction on every member with enough visit history: it compares recent attendance against their normal pattern and scores them healthy, watching, at-risk or critical. Members without enough history are left unscored rather than guessed at, because a made up risk score is worse than no score at all. At-risk members surface directly in your member list with a one-click AI-drafted check-in message, so acting on the score takes seconds, not a spreadsheet export.
The AI business coach is an in-dashboard chat grounded in your gym's own numbers, not generic fitness industry advice. Ask it how this month compares to last, why a metric moved, or what to focus on, and it answers using your actual data. Alongside it, an Ask assistant answers operational questions grounded in the Gym Owner Playbook, VERVE Pulse's built-in library of operating chapters covering staffing, retention and pricing, so you are not guessing on your own either.
Yes, from the Grow plan. Marketing AI generates ad copy, a content calendar and landing pages based on your gym's offer and brand, so you are not staring at a blank page every week. Nothing it produces publishes automatically: every piece of content sits in draft for you to review, edit and approve before it goes anywhere. Think of it as a first draft that already knows your pricing and your positioning, not an autopilot posting on your behalf.
No. The pricing advisor analyses your current prices against your gym's own data and recommends changes it thinks are worth considering, but it never applies a price change automatically. You see the recommendation, you decide, and you make the change yourself if you agree with it. VERVE Pulse's AI is built to advise and to act on smaller tasks like drafting a message, not to make financial decisions about your members without you in the loop.
No, and that is deliberate. Churn scores, LTV estimates, anomaly alerts and campaign forecasts all run on deterministic, explainable math applied to your gym's own data, not a mystery model you cannot question. When there is not enough data to score something reliably, like a brand new member or a gym with only a few weeks of history, VERVE Pulse says not enough data yet instead of inventing a confident sounding number. You can trust a score because you can see what it is actually built on.
VERVE Pulse's AI helps with two parts of scheduling. AI class programming can generate a workout or class programme for you to use as a starting point, and the AI schedule optimiser looks at attendance data and suggests which classes are worth moving to a busier time slot or cutting altogether because nobody is showing up. Both are suggestions you review and apply, not changes that happen to your live timetable on their own.
No, VERVE Pulse does not run a self-serve free trial, but every AI feature available on your plan is live from day one, with no separate activation step. Book a demo and our team will show you churn prediction, the business coach and revenue forecasting running on a real gym's data, so you can see exactly what the AI does before you commit to a plan.
Most gym platforms bolt a generic chatbot onto their product and call it AI. VERVE Pulse's AI sits directly on your gym's actual operating data, with check-ins, billing, class attendance and lead activity all in one system, which is what makes churn prediction, revenue forecasting and lead scoring possible in the first place. A chatbot with no access to your numbers cannot tell you which member is about to cancel or what your gym will look like in six months. VERVE Pulse's AI can, because it already has the data.
Churn prediction, win-back automation and a freeze engine that keeps members you already paid to win.
Financials, GST, forecasting and multi-location reporting, all built to run your gym on numbers, not vibes.
Email, SMS, win-back sequences and referral rewards that fill the gym while you're coaching the floor.
Recurring classes, spot booking, PT appointments and an SMS concierge built for how gyms actually run.
A visual pipeline, two-way SMS and AI lead scoring that track every lead from enquiry to signed member.
Cards and BECS direct debit built in, with failed payment recovery that chases the money for you.