The Sales Academy inside VERVE Pulse trains your team to answer enquiries, run tours and close memberships. Live AI practice calls that feel like the real thing, drills graded against your gym's actual prices, and a Team view that shows you exactly who's ready for the front desk.
Think about what happens when your gym's phone rings while you're not there. A lead who was ready to join asks "how much is a membership?", and whoever picks up reads the price off the wall, says "you can come look around whenever", and hangs up. No name taken, no tour booked, no follow-up. That person joins the gym down the road, and you never even know the enquiry happened.
It's not their fault. Most gym staff were hired to coach, clean and care for members, and nobody has ever taught them how to sell. So the owner stays the only closer in the building: every tour, every price conversation, every "I'll think about it" has to wait for you, which means the gym only sells memberships when you're standing in it. That's not a growth plan. That's a ceiling.
The usual fix doesn't hold either. A sales workshop costs thousands, happens once, and fades within a fortnight. New staff who start the month after the trainer left get nothing. And nobody practises: your team's first attempt at handling a price objection happens on a real lead, with real revenue on the line.
The Sales Academy fixes this the way software should: training that lives inside VERVE Pulse, that every staff member can do at a time that suits them, that uses your gym's real plans and prices, and that lets them practise live sales calls against an AI prospect as many times as it takes to get sharp, without ever burning a real lead. Someone who walked in wanting to join should never leave unsigned because the person on shift didn't know what to say.
An AI practice call and the manager Team view from inside VERVE Pulse, shown with sample data.
A live voice call with an AI prospect, scored the moment they hang up.
Every staff member's progress, drill scores and call scores in one Team view.
This is the part no seminar can give you: reps. Your team takes live voice calls with AI prospects who talk back like real callers, and an AI coach scores every call the moment they hang up. They practise until the nerves are gone, on nobody's dime but the AI's.
From a warm first enquiry to the price shopper comparing you to the $12-a-week gym, the busy parent, the lapsed member, the "I need to check with my partner" call, and a hard negotiator who enjoys the game. Staff work their way up from Warm-up to Hard, and every persona pushes a different skill.
After every call, the AI coach scores the conversation and tells them exactly what worked and what to do differently: did they take a name, ask real discovery questions, handle the objection, and actually ask for the sale? No waiting for a manager to find time for role-play.
The worst place to learn sales is on a live enquiry. Every fumbled real call is a membership signed somewhere else. With the Academy, mistakes happen in practice where they cost nothing, and real leads only ever hear a staff member who has already made those mistakes a dozen times and fixed them.
Nobody sells naturally while their manager pretends to be a customer across the desk. An AI prospect takes the embarrassment out of practice: staff can fail privately, retry immediately, and come to the floor confident instead of rehearsed-in-front-of-you nervous.
Not generic sales theory. A structured course built for how gyms actually win members: the enquiry, the first 20 seconds, discovery, price, objections, the close, and the follow-up, finishing with a certification call known as The Gauntlet.
The course follows the exact arc of a gym sale: Selling is serving, Know your gym, Win the enquiry, The first 20 seconds, Ask before you pitch, Price with a straight back, Objections are questions, Ask for the sale, and The fortune is in the follow-up. Each module is a focused lesson with a drill at the end.
The module most gym staff need first. How to present your prices with confidence instead of apology, why discounting at the first flinch trains members to negotiate, and what to say when a caller opens with "how much is it?" before they know anything about your gym.
"It's too expensive", "I'll think about it", "I need to ask my partner" are not rejections, they are requests for more information. Staff learn to hear the question inside the objection and answer it, instead of folding or getting pushy.
The course doesn't end with a completion badge for watching videos. It ends with The Gauntlet: a hard practice call that pulls everything together. Pass it, and you know that staff member can hold their own on a real enquiry. That's a standard, not a certificate of attendance.
Every module ends with a written drill: a realistic enquiry your staff member has to answer in their own words. The AI grades it on the spot, against the plans and prices you actually sell.
The Academy pulls your gym's name and your live membership plans straight from your VERVE Pulse account. When a drill asks a staff member to present your 12-month plan against a casual rate, those are your real plans and your real prices, so the words they practise are the words they'll use on the floor.
The AI grades every answer immediately: what was strong, what was missing, and how a sharper version would sound. Staff can rewrite and resubmit straight away, which is how skills actually build, one corrected rep at a time.
Drills are the messages and calls your gym actually gets: the price question, the schedule question, the nervous first-timer, the person comparing three gyms in one afternoon. Not abstract sales scenarios from an industry your staff have never worked in.
Daily streaks and milestones do the chasing for you. Staff see their own momentum build, and you see it on the Team view, without a single "have you done your training yet?" conversation.
No seminar dates, no travel, no pulling the whole team off the floor for a day. The Academy is there whenever your staff are: before open, between classes, or on the couch at 9pm.
A module before the 6am class, a drill during the mid-morning lull, a practice call after close. Each sitting is short and self-contained, so training happens in the gaps of a gym day instead of competing with it.
The Academy lives inside VERVE Pulse, so every staff member trains from the same account they use to run the gym. No separate training platform, no new passwords, no per-seat licence to buy.
A new front desk hire works through the course in their first week and arrives at the phone already knowing your plans, your prices, and what to say. You stop being the induction program, and every hire gets the same standard of training, not whichever version you had energy for that week.
A single in-person sales workshop can cost more than a year of the whole platform, and it walks out the door with the staff member who attended. The Academy trains everyone you hire, keeps training them, and is simply included in your plan.
Training you can't see didn't happen. The Team view gives owners and managers a live read on every staff member's progress, so "is the team trained?" has an answer you can look at.
See modules completed, drills passed, and practice call scores for every person on the roster. When someone stalls at module three, you know to check in, and when someone flies through, you know who your next sales lead might be.
Every practice call's coach score is visible, so a five-minute chat about a real weakness replaces the vague "just be more confident on the phone". You coach from data, the way you'd coach from a training log.
Certification through The Gauntlet tells you who can hold the front desk on your day off. That turns training progress into an operational decision you can actually make: who opens solo, who takes tours, who needs another week of reps.
The Using VERVE Pulse course tracks in the same place, so you can watch a new hire tick off members, scheduling, front desk payments and reports in their first week, and know they can genuinely run the system, not just that they said they watched the videos.
Using VERVE Pulse is an 8-module onboarding course included on every plan. Each module walks the actual dashboard your team uses every day, from members and check-ins to taking money at the desk, and ends with a checklist completed in the live system. Finishing the course means they can actually run the gym on Pulse, not that they sat through a video.
Find your way around, Members and check-ins, Classes and appointments, Taking money at the desk, Leads and the inbox, Keeping members, Your team in Pulse, and Reports and growing. Eight modules, in the order a new staff member actually needs them.
Every module ends with real actions completed in your actual gym account, not a quiz about screenshots. When the checklist is done, the skill exists, and you can see it ticked off on the Team view.
The full Sales Academy, the Selling Memberships course, AI practice calls and graded drills, is included with the Pro plan. The Using VERVE Pulse staff onboarding course is included on every plan. Train five staff or fifteen, the price is the same.
Staff onboarding included
AUD +GST · 300 members included
Staff onboarding included
AUD +GST · 600 members included
Sales Academy included
AUD +GST · 1,200 members included
Extra member capacity is $49/month per additional 100 members, a soft cap that never locks you out. Annual billing gives you 2 months free. See full details on the pricing page.
VERVE Pulse is built by VERVE Fitness, Australia's largest commercial gym equipment supplier, headquartered on the Gold Coast, QLD. The Selling Memberships course wasn't written by a software company guessing at gym sales: it comes from a business that talks to Australian gym owners about filling their gyms every single day. The objections your staff will practise are the ones Australian callers actually raise, priced in dollars, not translated from a US script.
And because the Academy lives inside the same platform as your gym CRM, the skills and the sales process sit side by side: the staff member who just practised handling "I'll think about it" is the same one working your real lead pipeline, with every enquiry, SMS and tour booking already in front of them.
The Sales Academy is staff sales training built into VERVE Pulse gym management software. It includes a 10-module Selling Memberships course covering everything from answering the enquiry to asking for the sale, live AI voice practice calls scored by an AI coach, and written drills graded against your gym's real membership plans and prices. Every staff member trains from their own Pulse login, and owners track progress on a Team view.
Your staff member picks a scenario and takes a live voice call with an AI prospect who talks back like a real caller: asking prices, raising objections, and going quiet at the close. There are eight personas across three difficulty levels, from a warm first enquiry to a hard negotiator. The moment they hang up, the AI coach scores the call and shows exactly what to do better next time. No real lead is ever put at risk while someone learns.
The Selling Memberships course, AI practice calls and graded drills are included with the Pro plan at $549/month +GST, with no per-seat training fees. The Using VERVE Pulse staff onboarding course is included on every plan, so new staff learn the software itself no matter which tier you are on.
Yes. The course content and drills are personalised to your gym: your gym's name and your live membership plans and prices are pulled straight from your VERVE Pulse account. Staff practise presenting the exact plans they will sell on the floor, not placeholder prices from a generic script.
Yes. The Team view shows every staff member's module progress, drill scores and practice call scores in one place, so you know who has finished the course, who is certified through the final Gauntlet call, and who needs more reps before they take the front desk solo.
The course is fully self-paced. There are 10 modules, each a focused lesson with a drill at the end, and staff can complete them in short sittings between shifts, before open, or after close. Streaks and milestones keep momentum going without a manager chasing anyone.
No. The Academy lives inside VERVE Pulse, so every staff member trains from the same login they already use to run the gym. There is no separate training platform, no extra invoice, and no per-seat fee.
No, VERVE Pulse doesn't run a self-serve free trial. Book a demo and our team will walk you through the Sales Academy live: the course, a real AI practice call, and the Team view, tailored to your gym.