Frequently Asked Questions

VERVE Pulse is an all-in-one gym management platform built by VERVE Fitness, Australia's leading commercial gym equipment supplier. It replaces 10+ separate tools — member management, billing, scheduling, marketing, retention, equipment tracking, reporting, HR, and business coaching — with a single platform. Plans start from $199/month AUD +GST with a 30-day free trial.

VERVE Pulse is designed for gym owners of all sizes — from new boutique studios opening their first facility to established multi-site operators managing thousands of members. Whether you run a personal training studio, a CrossFit box, a 24/7 gym, or a large fitness centre, Pulse scales to fit your business with plans from $199/month +GST (300 active members included) to $549/month +GST (1,200 active members included), with capacity adding automatically beyond that.

Four things set Pulse apart. First, smart automation is built into every feature — not bolted on as an afterthought. Churn prediction (saves $4,200/mo on average), content generation (saves 5-10 hours/week), dynamic pricing, and a business coach are all included. Second, Pulse is the only gym management software with built-in equipment tracking — utilisation analytics, maintenance scheduling, warranty management, and replacement forecasting. Third, it's built by VERVE Fitness, a $20M gym equipment supplier that has done 16,000+ commercial fit-outs and understands the industry from the inside. Fourth, it's truly all-in-one: 75+ features across 12 modules, so you don't need any other tools.

VERVE Pulse is built for Australian and New Zealand gym owners. The platform is priced in AUD, hosted on secure cloud infrastructure in Australia, and supports local payment methods including BECS direct debit. Support is available during Australian business hours.

VERVE Pulse was built by VERVE Fitness Pty Ltd, a $20M Australian commercial gym equipment supplier headquartered on the Gold Coast, QLD. VERVE Fitness has equipped 500+ gyms across Australia and used that deep industry knowledge to build a gym management platform that actually solves the problems gym owners face every day. Pulse launched in 2026.

VERVE Pulse includes 15+ automation tools: churn prediction (identifies at-risk members before they cancel — saving $4,200/mo on average), content generation (social posts, emails, ad copy — saving 5-10 hours/week), dynamic pricing recommendations, business coach (strategic advice tailored to your gym), revenue forecasting, competitor analysis, lead scoring (prioritise your hottest prospects), automated failed payment recovery, website builder, ad creator, personalised member outreach, smart scheduling suggestions, equipment replacement forecasting, and automated marketing campaigns.

Pulse's retention engine analyses multiple member behaviour signals — visit frequency, class booking patterns, payment history, app engagement, and more — to assign each member a churn risk score. Members flagged as high-risk automatically trigger personalised interventions: targeted emails, special offers, or alerts to your staff to reach out personally. The system learns from your gym's specific patterns and gets more accurate over time.

The Business Coach is a conversational assistant trained on gym industry data and best practices. You can ask it questions in plain English and get specific, actionable advice — pricing strategy, marketing recommendations, operational guidance, staffing suggestions, and more. It also includes a 6-week grand opening playbook for new gyms, covering everything from pre-launch marketing to opening day operations to post-launch member retention.

Yes — VERVE Pulse is the only gym management software that includes built-in equipment tracking. You get a full fleet overview of every piece of equipment, utilisation analytics showing which machines are used most, automated maintenance scheduling with reminders, warranty tracking with expiry alerts, automated replacement forecasting so you can budget ahead, and one-click support requests to VERVE Fitness for repairs or replacements.

VERVE Pulse includes 12 marketing tools in a single suite: ad creator (generate Facebook and Instagram ads), content calendar, landing page builder, email campaigns, SMS campaigns, push notifications, website builder (generate a full gym website in minutes), competitor radar tools, competitor radar (monitor nearby gyms), lead scoring (prioritise hot prospects), corporate partnerships module, and referral programme management. All included in Growth and Pro plans.

Yes — VERVE Pulse includes a Workout Programming module that lets you build and publish daily WODs, training programmes, and class workout plans. Members can view programming via the branded app, and coaches can log scores. A live leaderboard automatically ranks results after each class, driving engagement and community culture. Available on Growth and Pro plans.

The Coach Portal gives your instructors and personal trainers a dedicated workspace — their daily class roster, member notes, attendance tracking, and session history — without needing access to full management functions. Coaches can add session notes, flag members for follow-up, and view their schedule across all locations. It keeps your team informed without overexposing sensitive member or business data.

The Freeze Engine manages membership pause and freeze requests so they never fall through the cracks. Members submit freeze requests via the app, specifying the reason and duration. You see all pending requests in a single approval queue, with one-click approve or deny. Approved freezes automatically pause billing, update the member record, and send a confirmation. When the freeze period ends, billing resumes automatically. This replaces email and phone freeze management that typically takes hours per week to handle manually.

Yes — VERVE Pulse includes a built-in Sales Pipeline for tracking prospective members from first enquiry through to signup. Leads move through stages (New Lead, Contacted, Trial Booked, Trial Complete, Member) with automated follow-up sequences triggered at each stage. You get a clear Kanban view of every prospect, conversion rate tracking, and automated SMS and email touchpoints so no lead is ever forgotten. Available on Growth and Pro plans.

Yes — the Messages Inbox gives you a unified inbox for all member communication. Send and receive SMS and email from within the platform, with full conversation history per member. Broadcast messages to segments (e.g. all members who haven't visited in 14 days, or all trial members), or have one-on-one conversations with individual members. Every message is logged against the member's record so your team always has context. Available on all plans.

Yes — the Staff Task Manager lets you create, assign, and track tasks for your team directly within VERVE Pulse. Assign tasks with due dates and priority levels, see progress across your whole team on a single board, and receive notifications when tasks are completed or overdue. Tasks can be linked to specific members (e.g. "follow up with John re: cancellation request"), keeping operational context in one place. Available on Growth and Pro plans.

VERVE Pulse offers three plans: Core at $199/month +GST (300 active members included), Grow at $349/month +GST (600 active members included), and Pro at $549/month +GST (1,200 active members included). Extra capacity adds automatically at $49/month per additional 100 members. Annual billing gives you 2 months free. All plans include a 30-day free trial with full access to the plan you choose — cancel anytime. All prices are in AUD +GST.

No, never. VERVE Pulse does not charge a per-member fee. Each plan includes a set number of active members (300 on Core, 600 on Grow, 1,200 on Pro), and once you outgrow that, capacity adds automatically at a flat, published $49/month per extra 100 members. This means your costs stay predictable as your gym grows, with no surprise per-head charges.

Yes. Every VERVE Pulse plan includes a 30-day free trial with full access to all features. Cancel anytime during your trial. You can explore the entire platform, import your members, set up your schedules, and see how Pulse works for your gym before making any commitment.

No. All VERVE Pulse plans are month-to-month with no lock-in contracts. You can upgrade, downgrade, or cancel at any time with no penalties or cancellation fees. Annual billing is available at a 20% discount for those who prefer it, but it's entirely optional.

VERVE Pulse accepts credit and debit cards (Visa, Mastercard, American Express) processed securely via Stripe, direct debit, and invoice-based billing for Pro plan customers. All payments are processed in US dollars.

There are three ways to get started: start a 30-day free trial (cancel anytime) and explore the full platform, try the live demo on our website to see Pulse in action without signing up, or book a personalised walkthrough with our team who will show you how Pulse fits your specific gym. Visit our contact page to get started.

Yes. VERVE Pulse offers free data migration from all major gym management platforms including Mindbody, Glofox, Gymdesk, Pike13, ClubReady, Zen Planner, and others. Our team handles the entire migration — member data, billing history, class schedules, staff records, and more. Most migrations are completed within 48 hours with zero downtime for your members.

Most gyms are fully live on VERVE Pulse within 48 hours. The platform includes a personalised onboarding wizard that adapts to your gym type and size, walking you through member import, schedule setup, payment configuration, and branding. If you're migrating from another platform, our team handles the data transfer so you can focus on running your gym.

Not at all. VERVE Pulse is designed for gym owners, not developers. The interface is intuitive and visual, the built-in coach speaks plain English, and every feature includes step-by-step guides. If you can use a smartphone, you can use Pulse. Our support team is also available to help with anything you need.

Absolutely. You have two options: explore the live demo on our website (no signup required) to see the interface and features in action, or start a 30-day free trial with full access to 75+ features (cancel anytime). You can also book a personalised walkthrough where our team will demonstrate how Pulse works for your specific gym.

Yes. VERVE Pulse uses bank-grade AES-256 encryption for all data at rest and in transit. The platform is SOC 2 compliant, GDPR-ready, and PCI DSS compliant for payment processing via Stripe. All data is hosted in Australian data centres (AWS Sydney region), meaning your members' personal and financial data never leaves Australia.

All VERVE Pulse data is stored in Australian data centres in the AWS Sydney region. Member personal information, payment data, and business records never leave Australia. This ensures compliance with Australian privacy regulations and provides low-latency performance for Australian gym owners.

Support varies by plan. Core includes email support with 24-hour response time. Grow includes live chat and email support with 4-hour response time. Pro includes phone support, a dedicated account manager, and 1-hour response time. All plans include access to the knowledge base, video tutorials, and community forum.

Yes. VERVE Pulse includes a branded member-facing mobile app that your members can use for class booking, profile management, workout tracking, and community features. The app is customised with your gym's branding, logo, and colours so it feels like your own app — not a third-party tool.

Yes. VERVE Pulse integrates with Stripe (payments), Xero (accounting), Google (analytics, ads, business profile), Meta (Facebook and Instagram ads), Mailchimp (email marketing), and more. The Pro plan includes full API access for custom integrations, and our team can build custom connections for enterprise requirements.

VERVE Pulse targets 99.9% uptime. The platform is hosted on AWS infrastructure with automatic failover and redundancy. Any scheduled maintenance is communicated in advance and performed during off-peak hours to minimise disruption to your gym's operations.

Yes. VERVE Pulse includes a built-in gym CRM in every plan: a visual lead pipeline, two-way SMS with Instagram and Facebook DMs in a unified inbox, and AI lead scoring on Grow and Pro, so leads and members run off the same platform instead of two separate systems. Not sure what a gym CRM actually is? See our explainer.

Yes. Two-way SMS is built into the CRM, so you can send and receive text messages with leads directly inside the platform. Every conversation threads into a unified sales inbox alongside Instagram and Facebook DMs.

Yes. VERVE Pulse's lead import tool includes an AI column parser with presets for Mindbody, Glofox (ABC Fitness), Zen Planner, PushPress, Hapana, and generic CSV exports, so existing leads transfer without manual spreadsheet matching.