Gym staff helping members at the front desk
PRICING

The operating system
for your gym.

Members, classes, payments, marketing, retention, equipment and reporting. Choose your plan, then book a demo to confirm the right setup for your country.

No per-member fees Country-specific payments No lock-in 2 months free annual

Prices in AUD, excluding GST. Book a demo to confirm the right setup for your gym.

Every plan starts with a 30-day free trial with every Pro feature. Add a card to start; nothing is charged until day 30, then you pay for the plan you chose.

Not sure? Find the right plan for your gym ↓

Run the gym

Core

For gyms that want every day to run itself.

A$166 /mo
Billed as A$1,990/year
300 active members included
Actual Pulse schedule · sample classes
  • Members, check-ins and digital waivers
  • Class scheduling with smart waitlists
  • Payments: cards and Australian BECS direct debit
  • Member app, portal and check-in kiosk
  • PT and appointment booking
  • Full equipment suite: register, faults, insights
  • AI churn prediction
  • 500 SMS/month in Australia; regional rates apply
Start 30-day free trial

or book a demo

Run a fitness business

Pro

For serious operators who run on the numbers.

A$458 /mo
Billed as A$5,490/year
1,200 active members included
Actual Pulse Sales Academy · practice scenarios. Selling Memberships is on Pro; practice calls are metered.
  • Everything in Grow, plus:
  • Xero accounting sync
  • Open API and webhooks
  • Custom report builder
  • AI Website Assistant on your own site
  • Sales Academy: staff sales training with AI practice calls
  • Member Progress: assessments, goals, checkpoints and reassessments
Start 30-day free trial

or book a demo

Gym groups and chains

Chains

For operators running more than a couple of locations.

Custom
Pricing on application
Every location on one platform
Actual Pulse reporting overview · demo data; financial figures in AUD
  • Everything in Pro, plus:
  • Volume pricing across locations
  • Consolidated billing, one invoice
  • Switch between locations with one login
  • Migration handled at every location
Talk to Us

Outside Australia? Book a demo to confirm country availability, member payment currency, SMS rates and integrations before you commit. Your Pulse subscription can be quoted in USD; your gym’s operating currency is confirmed separately.

Growing past your included members? Capacity adds automatically at A$49/mo for each additional 100 active members, or part of 100, and drops off just as automatically when they leave. No hard caps, no lockouts, no forced plan changes.

No Per-Member Fees

Flat plan pricing. Many platforms and billing bureaus charge per member or per debit on top.

Payments for your market

Australian BECS direct debit is built in. We confirm supported payment methods and local processing rates for your country.

No Lock-In Contract

Month-to-month. Leave anytime. We earn your business every month.

Migration Done For You

Concierge migration from your old platform: A$990, waived on annual plans.

YOUR GYM. YOUR NUMBERS.

Which plan earns its place?

Find the lowest-cost plan for your members and the tools you need. No email required.

Slide to 3,000, or enter up to 10,000. One location; ask us for a group quote.

What do you need?
Make it your setup Optional extras
Estimate payment fees Australian payments

The rest are domestic card payments. If you bill weekly, count each weekly payment. This estimate applies the average to each payment; mixed amounts may change the result.

BECS: 1% + A$0.30, capped at A$3.50 for Stripe, plus 0.8% Pulse. Domestic cards: 1.7% + A$0.30 for Stripe, plus 0.8% Pulse. International cards, FX, disputes and other charges are excluded. Stripe rates checked 28 September 2026; confirm current rates in your quote.

Loading your estimate…

Talk through my setup

An estimate, not a quote. Confirm your country, integrations and payment setup before committing.

See how a member joins →

Already part of Pulse

Your gym in their pocket.

The Pulse Member app is included on every plan. Explore the screens your members use.

One less call to reception.

Members can find their next class and book it in the Pulse Member app.

See the member app in a demoMembers arriving for a training session
Actual Pulse Member app · demo gymSwipe to explore · tap to enlarge
Actual Pulse Member app · demo gymView full screen
  1. 01Find a class
  2. 02Choose a session
  3. 03Make the booking

Arrive. Check in. Get training.

Their check-in code is right there on their phone.

Explore check-inA member arriving at gym reception
Actual Pulse Member app · demo gymSwipe to explore · tap to enlarge
Actual Pulse Member app · demo gymView full screen
  1. 01Open the member app
  2. 02Show the check-in code
  3. 03Get on with the session

Keep their training close.

Workouts and exercise logging, in the same app they use to book and check in.

See the member app in a demoA coach helping a member on the gym floor
Actual Pulse Member app · demo gymSwipe to explore · tap to enlarge
Actual Pulse Member app · demo gymView full screen
  1. 01Open their training
  2. 02Follow the workout
  3. 03Log the session
Want your own app-store listing?

Custom app listing: A$149/month + A$499 setup. An optional upgrade to the included Pulse Member app.

Talk through your setup
Optional Extras

Add exactly what your gym needs.

Add-ons attach to any plan, prorated automatically, and can be removed anytime from your dashboard.

SMS Pack

500 SMS a month included for Australian gyms. International SMS availability, allowances and rates are confirmed in your quote.

A$29/mo
1,000 additional SMS
Book a Demo

Access Control

Door access through Kisi: unlock from the Pulse app, key fob or card.

A$49/mo
per location
Book a Demo

AI Website Assistant

Your gym's AI receptionist on your own website: answers questions, captures leads into your pipeline. Included with Pro.

A$49/mo
one line of code to install
Book a Demo

Extra Member Capacity

Grows and shrinks with your live member count automatically. Nothing to buy or manage.

A$49/mo
for each additional 100 active members, or part of 100
Automatic

Multi-Site

Run additional locations under one account, with staff who work across sites. Consolidated reporting is rolling out.

A$99/mo
per additional location
Book a Demo

Your Own App Store Listing

Every plan includes the Pulse Member app with your gym's logo and branding inside, free. The Pulse Member app is available on the App Store and Google Play. This add-on puts YOUR name and icon on the store listing.

A$149/mo
+ A$499 one-off setup
Book a Demo

Add-ons can be added or removed at any time from your dashboard. Charges are prorated.

Switching?

Leave the old platform without the pain.

Most gyms stay on software they hate because moving feels risky. We take the risk out of it.

Concierge migration

We move your members, plans, attendance history and future bookings. Billing restarts on your normal debit day: each member signs a new billing agreement through a secure link before go-live, and we chase the ones who have not. A$990 one-off, waived when you choose annual billing.

A coordinated switch

We plan the payment handover with you and confirm any member re-authorisation before your go-live date.

Buying a VERVE fit-out?

Fit-outs over $15,000 ex GST with VERVE Fitness include Pro free for 6 months. See the fit-out offer →

The whole OS

Everything your gym runs on, one login.

Core runs the day-to-day. Grow adds the growth engine. Pro adds the business layer. No per-member fees on any plan.

Members & CRM CORE

  • Member directory & profiles
  • Check-in (kiosk, QR in app)
  • Digital waivers
  • Freezes with automatic billing pause
  • Family & group plans
  • Self-service member portal

Scheduling & Booking CORE

  • Class timetable
  • PT & appointment booking
  • Waitlists that fill cancellations automatically
  • Recurring bookings
  • Coach & room allocation
  • Trainer availability management

Billing & Finance CORE

  • Cards & Australian BECS direct debit
  • Failed payment recovery
  • Invoice PDFs with Australian GST support
  • Revenue overview that matches your bank
  • Xero sync (Pro)
  • Custom report builder (Pro)

Retention & Automation GROW

  • AI churn prediction & at-risk alerts (Core)
  • Win-back campaigns
  • NPS surveys
  • Gift cards
  • Automated retention sequences
  • Smart alerts & nudges
  • Member progress tracking: assessments, goals, reassessments (Pro)

Marketing Suite GROW

  • Email & SMS campaigns
  • AI ad creator & copy generator
  • Landing pages with lead capture
  • Content calendar
  • Competitor radar
  • Push notifications to the member app

Sales & Leads CORE

  • Sales pipeline
  • AI lead scoring
  • Referral tracking
  • Trial conversion workflows
  • Messages inbox (SMS & email)
  • Social inbox
  • Sales Academy: staff sales training (Pro)

Equipment & Operations CORE

  • Equipment register & fault reporting
  • Maintenance scheduling
  • Warranty tracking
  • Insurance-ready asset register PDF
  • Staff roles & availability
  • Utilisation insights

Coaching & Engagement CORE

  • Workout programming
  • Coach portal (tablet)
  • Member app (App Store and Google Play)
  • Check-in kiosk
  • Using VERVE Pulse staff onboarding course
  • Gym Owner Playbook (Grow)
  • Leaderboards & PBs

Reporting & Integrations CORE

  • Analytics dashboard & weekly reports
  • Stripe, Meta & Google Calendar
  • Mailchimp sync (Grow)
  • Open API & webhooks (Pro)
  • AI Website Assistant (Pro or add-on)
  • Multi-site (add-on)
One subscription

Replace your entire software stack.

Here's what running a gym on separate tools costs, next to one Pulse Grow subscription.

Without Pulse

Gym software (Mindbody)$159/mo
Per-member fees (200 members)$200/mo
Email marketing (Mailchimp)$45/mo
CRM (HubSpot)$50/mo
Landing pages (Squarespace)$33/mo
Social & analytics tools$65/mo
Total$552/month

With Pulse Grow (one login)

All of the above in one platformIncluded
AI churn prediction & win-backIncluded
Equipment register & maintenanceIncluded
Sales pipeline & AI lead scoringIncluded
Australian BECS direct debit billingIncluded
Per-member fees$0
Total$349/month
Integrated Payments

Get paid like a gym, not like a website.

Australian payment options and rates. International methods, processing fees and platform fees are confirmed separately in your quote.

BECS Direct Debit

1% + 30c
Stripe's published rate, capped at $3.50, plus VERVE's 0.8% platform fee

Bank-to-bank debit kills card-expiry churn, and the $3.50 cap on Stripe's fee keeps big PT packages cheap to collect.

Card Payments

1.65% + 30c
Stripe's published domestic rate, plus VERVE's 0.8% platform fee

For joining fees, casual visits and members who prefer card. Failed-payment recovery is built in on every plan.

No monthly gateway fee. No payment minimums. Rates are per successful transaction.

Pricing questions? Answered.

Which plan should I pick?
Core if you want the day-to-day (members, classes, payments, bookings) to run itself, with AI churn prediction included. Grow if you're actively filling classes and marketing: it adds the AI marketing suite, automated win-back, NPS surveys and the Gym Owner Playbook. Pro if you run on the numbers and want the whole team trained to sell: Xero sync, the open API, custom reports, the Sales Academy with AI practice calls and Member Progress tracking. Most gyms choose Grow.
How do you count active members?
An active member is anyone with a current membership. Cancelled members, expired trials, and inactive profiles never count toward your allowance.
What happens when I grow past my included members?
Capacity adds automatically at A$49/mo for each additional 100 active members, or part of 100, and drops off automatically when your count falls back. A 650-member gym on Grow pays A$349 + A$49. You'll never be locked out, blocked from adding a member, or forced onto a bigger plan.
How are taxes and payment fees handled?
Australian subscription prices exclude GST. USD subscription prices exclude applicable taxes, assessed for the customer’s billing circumstances. Payment processing and any regional usage charges are confirmed separately in your quote.
What are the payment processing rates?
For Australian gyms, Stripe processing is charged at its published Australian rates, plus the Pulse platform fee. International payment methods, processing rates, platform fees and SMS usage charges are confirmed in your quote.
What if I'm switching from another platform?
We move your members, plans, attendance history and future bookings. Billing restarts on your normal debit day: each member signs a new billing agreement through a secure link before go-live, and we chase the ones who have not. Concierge migration is A$990 one-off, waived when you choose annual billing, and free with a qualifying VERVE Fitness gym fit-out. Most data migrations complete within 48 hours with zero downtime.
Is there really no contract?
Really. Month-to-month, cancel anytime. Annual billing gets you 2 months free and runs to the end of the year you have paid for.

Put your gym on its operating system.

No lock-in contracts. Cancel anytime.

Book a Demo →

BEFORE YOU CHOOSE

Clear answers. No surprises.

What does my complete setup cost?

Start with your plan and active member capacity, then add only the extras you need. An own-name app store listing and Pulse door integration cost extra. Kisi subscriptions, hardware and installation are quoted separately. Payment processing, Pulse’s platform fee and taxes are additional. Use the calculator to separate recurring software, one-off setup and estimated payment fees.

Can Pulse support 1,000 members?

Yes. Core includes 300 active members, Grow 600 and Pro 1,200. Lower plans can add capacity in blocks of 100; you do not have to upgrade solely because your gym grows. The calculator compares capacity-adjusted costs and recommends the lowest-cost plan with your selected tools. Member allowances and SMS allowances are separate.

Is a branded member app included?

Every plan includes the Pulse Member app with your gym’s logo and branding inside. Members download the Pulse Member listing. Your own gym name and icon on a separate App Store and Google Play listing is a paid add-on with a one-off setup charge. This is a branded listing, not an unlimited custom app development service.

What fees apply to membership payments?

For Australian payments, the published BECS rate is Stripe’s 1% + A$0.30, capped at A$3.50 for Stripe’s portion, plus Pulse’s 0.8% platform fee. Domestic cards are Stripe’s 1.7% + A$0.30 plus Pulse’s 0.8%. For a successful A$50 payment, that is approximately A$1.20 by BECS or A$1.55 by domestic card. Other transaction types, taxes and regional charges may differ. USD subscription pricing does not set your gym’s operating currency.

Find the cost for your gym → · See the signup journey →