One platform. 75+ features included. Price scales with your gym. — Start Free Trial
One operating system. Three plans. No per-member fees.

The operating system
for your gym.

Pulse runs the whole business: members, classes, payments with bank direct debit, marketing, retention, equipment and reporting. Pick the plan that matches where your gym is headed, and start with 30 days free.

ONE LOGIN FOR THE WHOLE GYM. NO SURPRISES.
Plans from
$199/mo
+GST · 2 months free on annual billing
Pulse
Others
Per-member fees
$0
Common
Lock-in contract
12 months
Bank direct debit (BECS)
Extra fees
AI churn prediction
Equipment tracking
Start Your 30-Day Free Trial →
Cancel anytime. No lock-in contract.

All prices in AUD, +GST. Every plan starts with a 30-day free trial.

Run the gym

Core

For gyms that want every day to run itself.

$199 /mo
or $1,990/yr billed annually (2 months free)
300 active members included
  • Members, check-ins and digital waivers
  • Class scheduling with smart waitlists
  • Payments: cards and BECS direct debit
  • Member app, portal and check-in kiosk
  • PT and appointment booking
  • Full equipment suite: register, faults, insights
  • 500 SMS a month included
Start Free with Core
MOST POPULAR
Grow the gym

Grow

For gyms filling classes and chasing their next hundred members.

$349 /mo
or $3,490/yr billed annually (2 months free)
600 active members included
  • Everything in Core, plus:
  • Marketing AI: ads, content, landing pages
  • Churn prediction and win-back campaigns
  • NPS surveys and gift cards
  • Gym Owner Playbook: proven growth plays
  • Mailchimp and Google Calendar sync
Start Free with Grow
Run a fitness business

Pro

For serious operators who run on the numbers.

$549 /mo
or $5,490/yr billed annually (2 months free)
1,200 active members included
  • Everything in Grow, plus:
  • Xero accounting sync
  • Open API and webhooks
  • Custom report builder
  • AI Website Assistant on your own site
Start Free with Pro

Growing past your included members? Capacity adds automatically at $49/mo per 100 active members, and drops off just as automatically when they leave. No hard caps, no lockouts, no forced plan changes.

Gym groups and chains
Running more than a couple of locations?

Custom plans for multi-site operators: volume pricing, consolidated billing, and migration handled across every location. Pricing on application.

Talk to us →
🚫

No Per-Member Fees

Flat plan pricing. Many platforms and billing bureaus charge per member or per debit on top.

🏦

Direct Debit Built In

BECS bank debit built in, the way Australian gyms get paid. Far less card-expiry churn.

📋

No Lock-In Contract

Month-to-month. Leave anytime. We earn your business every month.

🔄

Migration Done For You

Concierge migration from your old platform: $990, waived on annual plans.

Optional Extras

Add exactly what your gym needs.

Add-ons attach to any plan, prorated automatically, and can be removed anytime from your dashboard.

SMS Pack

500 SMS included free with every plan. Need more? Add a pack.

$29/mo
1,000 additional SMS
Add to Plan

Access Control

Door access via PIN or key fob. Time-based restrictions for 24/7 gyms.

$49/mo
per location
Add to Plan

AI Website Assistant

Your gym's AI receptionist on your own website: answers questions, captures leads into your pipeline. Included with Pro.

$49/mo
one line of code to install
Add to Plan

Extra Member Capacity

Grows and shrinks with your live member count automatically. Nothing to buy or manage.

$49/mo
per +100 active members
Automatic

Multi-Site

Run additional locations under one account, with staff who work across sites. Consolidated reporting is rolling out.

$99/mo
per additional location
Add to Plan

Your Own App Store Listing

Every plan includes the Pulse Member app with your gym's logo and branding inside, free (in App Store review; members use the web portal today). This add-on puts YOUR name and icon on the store listing.

$99/mo
flat rate
Coming Soon

Add-ons can be added or removed at any time from your dashboard. Charges are prorated.

Switching?

Leave the old platform without the pain.

Most gyms stay on software they hate because moving feels risky. We take the risk out of it.

Concierge migration

We move your members, plans, billing schedules and history for you. $990 one-off, waived when you choose annual billing.

Zero-gap billing

Direct debits keep collecting through the switch. Your members never notice, your revenue never skips.

Buying a VERVE fit-out?

Gym fit-outs over $10k from VERVE Fitness include Grow free for 12 months. $2.5k to $10k gets 6 months.

The whole OS

Everything your gym runs on, one login.

Core runs the day-to-day. Grow adds the growth engine. Pro adds the business layer. No per-member fees on any plan.

Members & CRM CORE

  • Member directory & profiles
  • Check-in (kiosk, PIN, app)
  • Digital waivers
  • Freezes with automatic billing pause
  • Family & group plans
  • Self-service member portal

Scheduling & Booking CORE

  • Class timetable
  • PT & appointment booking
  • Waitlists that fill cancellations automatically
  • Recurring bookings
  • Coach & room allocation
  • Trainer availability management

Billing & Finance CORE

  • Cards & BECS direct debit
  • Failed payment recovery
  • Invoice PDFs with GST
  • Revenue overview that matches your bank
  • Xero sync (Pro)
  • Custom report builder (Pro)

Retention & Automation GROW

  • AI churn prediction & at-risk alerts
  • Win-back campaigns
  • NPS surveys
  • Gift cards
  • Automated retention sequences
  • Smart alerts & nudges

Marketing Suite GROW

  • Email & SMS campaigns
  • AI ad creator & copy generator
  • Landing pages with lead capture
  • Content calendar
  • Competitor radar
  • Push notifications to the member app

Sales & Leads CORE

  • Sales pipeline
  • AI lead scoring
  • Referral tracking
  • Trial conversion workflows
  • Messages inbox (SMS & email)
  • Social inbox

Equipment & Operations CORE

  • Equipment register & fault reporting
  • Maintenance scheduling
  • Warranty tracking
  • Insurance-ready asset register PDF
  • Staff roles & availability
  • Utilisation insights

Coaching & Engagement CORE

  • Workout programming
  • Coach portal (tablet)
  • Member app (in App Store review)
  • Check-in kiosk
  • Gym Owner Playbook (Grow)
  • Leaderboards & PBs

Reporting & Integrations CORE

  • Analytics dashboard & weekly reports
  • Stripe, Meta & Google Calendar
  • Mailchimp sync (Grow)
  • Open API & webhooks (Pro)
  • AI Website Assistant (Pro or add-on)
  • Multi-site (add-on)
One subscription

Replace your entire software stack.

Here's what running a gym on separate tools costs, next to one Pulse Grow subscription.

Without Pulse

Gym software (Mindbody)$159/mo
Per-member fees (200 members)$200/mo
Email marketing (Mailchimp)$45/mo
CRM (HubSpot)$50/mo
Landing pages (Squarespace)$33/mo
Social & analytics tools$65/mo
Total$552/month

With Pulse Grow (one login)

All of the above in one platformIncluded
AI churn prediction & win-backIncluded
Equipment register & maintenanceIncluded
Sales pipeline & AI lead scoringIncluded
BECS direct debit billingIncluded
Per-member fees$0
Total$349/month
Integrated Payments

Get paid like a gym, not like a website.

Most software treats card payments as the only option. Australian gyms run on direct debit, so Pulse does too.

BECS Direct Debit

1.5% + 30c
Capped at $4.95 per transaction

Bank-to-bank debit kills card-expiry churn and the cap means big PT packages cost cents to collect, not percentages.

Card Payments

2.2% + 30c
Visa, Mastercard, Amex

For joining fees, casual visits and members who prefer card. Failed-payment recovery is built in on every plan.

No monthly gateway fee. No payment minimums. Rates are per successful transaction.

Pricing questions? Answered.

Which plan should I pick?
Core if you want the day-to-day (members, classes, payments, bookings) to run itself. Grow if you're actively filling classes and marketing: it adds the AI marketing suite, churn prediction, win-back, NPS surveys and the Gym Owner Playbook. Pro if you run on the numbers: Xero sync, the open API and custom reports. Most gyms choose Grow.
How do you count active members?
An active member is anyone with a current membership. Cancelled members, expired trials, and inactive profiles never count toward your allowance.
What happens when I grow past my included members?
Capacity adds automatically at $49/mo per extra 100 active members, and drops off automatically when your count falls back. A 650-member gym on Grow pays $349 + $49. You'll never be locked out, blocked from adding a member, or forced onto a bigger plan.
Are prices inclusive of GST?
Prices are ex-GST (GST is added at checkout, and your tax invoices show it separately, ready for your BAS).
What are the payment processing rates?
BECS bank direct debit: 1.5% + 30c, capped at $4.95 per transaction. Cards: 2.2% + 30c. No monthly gateway fee, no minimums, and failed-payment recovery is included on every plan.
What if I'm switching from another platform?
Our team migrates your members, plans, billing schedules and history for you: $990 one-off, waived when you choose annual billing, and free with a qualifying VERVE Fitness gym fit-out. Most data migrations complete within 48 hours with zero downtime.
Is there really no contract?
Really. Month-to-month, cancel anytime. Annual billing gets you 2 months free, and if you cancel mid-year we prorate a refund for unused whole months. We earn your business every single month.

Put your gym on its operating system.

30 days free on any plan. Cancel anytime.

Get Started Free →