The complete feature directory — every capability listed with plan availability.
No marketing fluff. Just straight answers.
VERVE Pulse includes 75+ features across 12 modules. Starting at $79/month (Starter), $199/month (Growth), $349/month (Pro). Free 30-day trial on every plan. No per-member fees. No setup fees.
Everything you need to manage your member database, check-ins, profiles, and access from one place.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Member profiles & history | Full member database with notes, photos, documents, and complete interaction history. | ✓ | ✓ | ✓ |
| Digital check-in | QR code and app-based check-in at the front desk or entry gate. | ✓ | ✓ | ✓ |
| Access control integration | Door access via PIN, RFID, or the member app — no separate access system needed. | ✓ | ✓ | |
| Member portal & app | Self-service portal for booking classes, managing billing, and tracking progress. | ✓ | ✓ | ✓ |
| Waitlist management | Automated waitlist for full classes — members are notified and confirmed instantly when a spot opens. | ✓ | ✓ | ✓ |
| Family & group accounts | Link multiple members under one billing account for families or corporate groups. | ✓ | ✓ | |
| Member documents | Store signed waivers, contracts, health forms, and PAR-Q documents against each profile. | ✓ | ✓ | ✓ |
| Custom member fields | Add unlimited custom data fields to member profiles to capture any information your gym needs. | ✓ | ✓ | |
| Freeze & suspend | Pause memberships with automatic billing hold for holidays, injury, or financial hardship. | ✓ | ✓ | ✓ |
| Member notes & flags | Internal staff notes and visible alerts on member profiles for important information. | ✓ | ✓ | ✓ |
| Photo ID | Member photo stored against their profile for visual verification at check-in. | ✓ | ✓ | ✓ |
| Bulk member import | CSV import from any existing system — migrate from Mindbody, Glofox, or spreadsheets. | ✓ | ✓ | ✓ |
Automated billing, failed payment recovery, and full POS — all built in, no third-party payment app required.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Automated recurring billing | Direct debit and card billing runs automatically on schedule — no manual processing. | ✓ | ✓ | ✓ |
| Failed payment retry | Automatic retry logic with member notification and dunning sequences for overdue accounts. | ✓ | ✓ | ✓ |
| Payment processing | Integrated card processing built into the platform — no separate payment gateway account needed. | ✓ | ✓ | ✓ |
| Invoice generation | PDF invoices auto-generated and emailed for every transaction and membership charge. | ✓ | ✓ | ✓ |
| Multiple payment methods | Accept card, direct debit, cash, and buy-now-pay-later in a single system. | ✓ | ✓ | ✓ |
| POS / point of sale | Front desk retail and PT sales terminal for supplements, merchandise, and one-off services. | ✓ | ✓ | |
| Membership tiers | Create unlimited membership types, pricing levels, and access rules to match your offer. | ✓ | ✓ | ✓ |
| Promo codes & discounts | Percentage, fixed-dollar, or free-period discounts with expiry dates and usage limits. | ✓ | ✓ | ✓ |
| Revenue recognition | Deferred revenue accounting for prepaid memberships and upfront annual payments. | ✓ | ||
| Multi-currency | Process payments in multiple currencies for multi-country gym operations. | ✓ |
Unlimited classes, unlimited rooms, self-service member booking, and full cancellation policy control.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Class timetable | Unlimited classes across unlimited rooms, studios, and instructors on a single timetable. | ✓ | ✓ | ✓ |
| Online booking | Member self-booking via the member app or web portal, 24 hours a day. | ✓ | ✓ | ✓ |
| Instructor scheduling | Assign instructors to classes and manage their roster, availability, and substitutions. | ✓ | ✓ | ✓ |
| Capacity limits | Set maximum attendees per class and room — bookings close automatically when full. | ✓ | ✓ | ✓ |
| Recurring schedules | Set repeating class templates so your weekly timetable publishes automatically. | ✓ | ✓ | ✓ |
| Booking windows | Control how far in advance members can book and how late they can cancel. | ✓ | ✓ | ✓ |
| Cancellation policy | Enforce late-cancellation fees or strikes to reduce no-shows and protect instructor time. | ✓ | ✓ | ✓ |
| Drop-in pricing | Per-class pricing for casual or non-member bookings outside of active memberships. | ✓ | ✓ | ✓ |
| Class packs | Pre-purchase multi-class bundles that deduct automatically from a member's pack balance. | ✓ | ✓ | |
| Room & resource booking | Book courts, studios, squash courts, or equipment bays alongside class scheduling. | ✓ | ✓ |
The AI layer that separates VERVE Pulse from every other gym software. Predict, automate, and act — before problems become revenue leaks.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| AI churn prediction | Machine learning model scoring each member's cancellation risk based on behaviour, frequency, and payment history. | ✓ | ✓ | |
| AI Business Coach | Ask plain-English questions across all your gym data and receive actionable strategic advice. | ✓ | ||
| Revenue forecasting | 12-month revenue predictions with confidence intervals based on your actual membership trends. | ✓ | ✓ | |
| Automated retention triggers | Emails, SMS, and staff tasks auto-triggered the moment a member's churn risk score crosses a threshold. | ✓ | ✓ | |
| Lead scoring | AI ranks every inbound lead by conversion likelihood so your team focuses on the hottest prospects first. | ✓ | ✓ | |
| Dynamic pricing suggestions | AI recommends optimal pricing adjustments by membership segment based on demand and churn sensitivity. | ✓ | ||
| Attendance pattern analysis | AI identifies trends and anomalies in visit frequency across members, classes, and time periods. | ✓ | ✓ | |
| Campaign performance AI | Predicts which email and SMS campaigns are likely to perform before you send them. | ✓ | ||
| Member lifetime value prediction | AI-calculated LTV forecast per member, updated in real time as behaviour changes. | ✓ | ✓ | |
| Anomaly detection | Flags unusual patterns in revenue, attendance, or member behaviour before they become visible problems. | ✓ |
Email, SMS, referral programs, landing pages, and AI-written content — replace your entire marketing stack.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Email marketing | Bulk and automated email campaigns to your full member list or targeted segments. | ✓ | ✓ | ✓ |
| SMS marketing | Bulk and automated SMS messaging for promotions, class reminders, and retention campaigns. | ✓ | ✓ | |
| Email automation | Trigger-based email sequences for onboarding, retention, win-back, and upsell campaigns. | ✓ | ✓ | |
| Campaign templates | 50+ pre-built email and SMS campaign templates designed for gyms — ready to send in minutes. | ✓ | ✓ | ✓ |
| AI content generation | AI writes emails, ad copy, and social posts tailored to your gym's brand and audience. | ✓ | ✓ | |
| Lead capture forms | Embeddable lead forms for your website, Facebook, and Instagram ads — synced directly to your CRM. | ✓ | ✓ | ✓ |
| Referral program | Built-in refer-a-friend system with unique tracking links, rewards, and reporting. | ✓ | ✓ | |
| Review requests | Automated Google and Facebook review solicitation sent at the right moment in the member journey. | ✓ | ✓ | |
| Social media scheduler | Schedule posts across Instagram, Facebook, and Google Business Profile from one dashboard. | ✓ | ||
| Landing page builder | Create offer and campaign landing pages without a developer — optimised for conversions. | ✓ | ✓ | |
| A/B testing | Test email subject lines and content variations to find what performs best with your audience. | ✓ | ||
| Unsubscribe management | Compliant opt-out handling — SPAM Act and GDPR compliant across all communication channels. | ✓ | ✓ | ✓ |
The only gym software purpose-built by a commercial equipment company. Track, maintain, and optimise every asset on your floor.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Equipment database | Log every piece of equipment with full specs, purchase data, serial numbers, and supplier info. | ✓ | ✓ | |
| Maintenance scheduling | Daily, weekly, monthly, quarterly, and annual maintenance schedules assigned to each asset. | ✓ | ✓ | |
| Maintenance logs | Record every maintenance action, repair, and inspection with date, staff member, and notes. | ✓ | ✓ | |
| Warranty tracking | Automated alerts when equipment warranties are approaching expiry — never miss a warranty claim. | ✓ | ✓ | |
| Utilisation tracking | AI monitors which equipment is used most and least to optimise floor layout and purchasing decisions. | ✓ | ||
| Replacement forecasting | AI predicts when equipment will need replacing based on age, usage, and maintenance history. | ✓ | ||
| QR code labels | Scan any piece of equipment with a phone to instantly view its history and log a maintenance task. | ✓ | ✓ | |
| Staff task assignments | Assign maintenance tasks to specific staff members with due dates and completion tracking. | ✓ | ✓ |
Standard reports on every plan. Custom report builder, scheduled delivery, and API access on higher plans.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Revenue reports | Daily, weekly, and monthly revenue breakdowns by membership type, channel, and location. | ✓ | ✓ | ✓ |
| Member reports | New joins, cancellations, retention rate, churn, and demographic breakdown reports. | ✓ | ✓ | ✓ |
| Attendance reports | Class fill rates, peak hour analysis, no-show tracking, and visit frequency trends. | ✓ | ✓ | ✓ |
| Financial dashboard | Live KPI overview — MRR, churn rate, LTV, CAC, and cash position updated in real time. | ✓ | ✓ | ✓ |
| Custom report builder | Build any report from any data in the system — drag-and-drop columns, filters, and groupings. | ✓ | ||
| Scheduled reports | Auto-email any report to owners, managers, or staff on a daily, weekly, or monthly schedule. | ✓ | ✓ | |
| Export to CSV/Excel | Download any report or dataset as a CSV or Excel file for external analysis. | ✓ | ✓ | ✓ |
| API access | Full REST API for programmatic data access — connect to your own BI tools or data warehouse. | ✓ |
Role-based access, shift scheduling, payroll reporting, and PT commission tracking — all without a separate HR system.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Staff profiles | Individual staff accounts with profile information, contact details, and role assignment. | ✓ | ✓ | ✓ |
| Permission levels | Granular control over what each staff member can view, edit, or action inside the platform. | ✓ | ✓ | ✓ |
| Payroll reporting | Staff hours, session counts, and commission tracking — export-ready for your payroll system. | ✓ | ✓ | |
| Staff scheduling | Rostering and shift management with availability, leave requests, and cover notifications. | ✓ | ✓ | |
| PT commission tracking | Automatically track personal trainer sales and calculate commissions per session and package. | ✓ | ✓ | |
| Staff performance | Per-staff metrics on bookings, attendance, sales, and member satisfaction scores. | ✓ |
Running a group of gyms? All Pro plan features extend to unlimited locations from a single account — one login, one bill, full visibility.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Multiple locations | Manage multiple gym sites from one account — each location has its own data and settings. | ✓ | ||
| Cross-location memberships | Members with multi-site access can check in at any location — billing and access managed centrally. | ✓ | ||
| Consolidated reporting | Group-level reporting across all sites — compare locations on revenue, churn, and KPIs side by side. | ✓ | ||
| Location-level permissions | Restrict staff to their own location's data while owners retain visibility across all sites. | ✓ |
Connect to the tools you already use. Backed by a Sydney-based support team that knows the Australian gym industry.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Xero / accounting sync | Sync invoices, payments, and revenue data directly to Xero — no manual bookkeeping exports. | ✓ | ✓ | |
| Zapier | Connect to 3,000+ apps via Zapier — automate workflows between Pulse and your existing tools. | ✓ | ✓ | |
| Payment gateway | Native integration with Stripe, Square, and Tyro — no separate merchant account setup needed. | ✓ | ✓ | ✓ |
| Open API | Full REST API documentation for custom integrations with your own software or data infrastructure. | ✓ | ||
| Australian support | Phone, live chat, and email support from our Sydney-based team — no offshore call centres. | ✓ | ✓ | ✓ |
| Onboarding & migration | Dedicated onboarding and data migration from your existing system — included on every plan. | ✓ | ✓ | ✓ |
Two-way member messaging, lead pipeline tracking, membership freeze management, and a dedicated coach workspace.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Messages Inbox | Unified inbox for all member SMS and email. Full conversation history per member. Send one-on-one or broadcast to segments. | ✓ | ✓ | ✓ |
| Broadcast messaging | Send bulk SMS or email to member segments — e.g. all at-risk members, all active trials, all members who haven't visited in 14+ days. | ✓ | ✓ | ✓ |
| Coach Portal | Dedicated workspace for instructors — daily class roster, member notes, attendance tracking, session history — without management access. | ✓ | ✓ | ✓ |
| Freeze Engine | Self-service membership freeze requests via the member app. Single approval queue for staff. Billing pauses and resumes automatically. | — | ✓ | ✓ |
| Sales Pipeline | Visual Kanban pipeline tracking every prospect from first enquiry to signed member. Automated SMS/email follow-up at each stage. | — | ✓ | ✓ |
| Lead stage automation | Automated follow-up sequences trigger when a lead moves stage — trial booked confirmation, post-trial follow-up, lapsed lead win-back. | — | ✓ | ✓ |
| Conversion rate tracking | See lead-to-trial and trial-to-member conversion rates over time. Identify which sources produce the highest-quality leads. | — | ✓ | ✓ |
| Staff Task Manager | Create, assign, and track tasks for your team with due dates and priorities. Tasks linkable to specific members. Progress visible across the whole team. | ✓ | ✓ | ✓ |
Workout programming, live leaderboards, and challenge management — the features that build community and keep members coming back.
| Feature | Description | Starter | Growth | Pro |
|---|---|---|---|---|
| Workout Programming | Build and publish daily WODs, training programmes, and class workout plans. Members view programming via the app. | — | ✓ | ✓ |
| Score logging | Coaches and members log workout results directly in the app after each session. | — | ✓ | ✓ |
| Live WOD leaderboard | Real-time leaderboard updates after each class session. Drives competitive engagement and community culture. | — | ✓ | ✓ |
| PR & personal best tracking | Members can log and view personal records for movements. Automatic PR alerts celebrate achievements in the app. | — | ✓ | ✓ |
| Challenge Management | Create member fitness challenges with custom duration, scoring metric, and entry rules. Members join via the app and track progress on a live leaderboard. | — | ✓ | ✓ |
| Challenge leaderboard | Live challenge rankings visible to all participants in the app. Drives social motivation and engagement throughout the challenge period. | — | ✓ | ✓ |
| Programming history | Archive of past workouts with member results. Members can review previous sessions; coaches can plan progressive programming. | — | ✓ | ✓ |
Quick answers to the most common "does Pulse have X?" questions.