VERVE Fitness has spent years equipping Australia's best gyms. We've seen what works — and what's broken. Pulse is our answer to the software problem every gym owner faces.
Every week, gym owners would call us about equipment. But the conversations always drifted to the same frustrations: "I'm using five different apps and nothing talks to each other." "I can't tell which members are about to leave." "I spend more time on admin than on my members."
We realised that selling great equipment wasn't enough. If the business behind it was struggling with fragmented software, rising churn, and zero visibility into what's actually happening — the gym was never going to thrive.
So we built VERVE Pulse. Not as a side project. Not as an afterthought. As a genuine operating system for gym businesses — with AI at its core, equipment tracking that nobody else offers, and every tool a gym owner needs in a single platform.
The result is the most complete gym management platform on the market — built by the people who know gyms best.
Every gym we equip teaches us something new about what gym owners need. That's why VERVE Pulse exists — because we've walked the floor.
Explore our full fitout portfolio at vervefitness.com.au
We're not a software company that discovered fitness. We're a fitness company that built software.
We've helped thousands of gym owners open, equip, and grow their businesses. We understand cashflow, retention, churn, margins, peak hours, and member psychology.
Racks, rigs, barbells, cardio, flooring — we design and manufacture commercial gym equipment trusted by facilities across Australia, Singapore, Dubai, and beyond.
VERVE Pulse isn't a generic SaaS tool rebranded for fitness. It's purpose-built by gym people — with AI, equipment tracking, and 75+ features that no competitor offers together.
Founder & CEO, VERVE Fitness
After years equipping Australia's best commercial gyms, Niall saw the same problem everywhere: gym owners drowning in fragmented software that didn't talk to each other — and didn't understand the gym business.
He built VERVE Pulse to fix that. One platform. AI-powered. Designed by someone who's walked hundreds of gym floors, knows the economics inside out, and believes every gym owner deserves the tools the big chains have — without the big chain price tag.
Get in Touch →It's not just another scheduling tool with a new logo.
We know gyms because we've equipped 16,000+ of them. We understand the floor, the flow, the economics. Pulse isn't built by software people guessing what gym owners need — it's built by gym people who happen to be very good at software.
Other platforms bolt on "automation features" as a marketing checkbox. In Pulse, AI is the foundation. It predicts churn, generates content, optimises pricing, forecasts revenue, coaches your business, and writes outreach — all automatically.
No competitor tracks your equipment fleet. Pulse monitors utilisation, schedules maintenance, alerts you to warranty expiry, and predicts when you'll need replacements. Because your equipment is your biggest asset.
Members, billing, scheduling, marketing, retention, equipment, reporting, HR, accounting, website — 75+ features in one platform. No integrating. No switching tabs. No paying for 10 different tools.
World-class equipment meets world-class software. We succeed when your gym succeeds.
Commercial-grade gym equipment trusted by 16,000+ gyms worldwide. Built to last, designed to perform.
automated management software that turns your gym into a data-driven, automated business machine.
A single partner for equipment, software, and business support. One relationship. Total confidence.
