Everything your gym needs.
Nothing it doesn't.
Members, bookings, payments and follow-ups. The work behind your gym, together.
Your gym's brain.
Always on. Always learning.
See exactly what Pulse did today — in dollars.
A live, timestamped feed of every action Pulse takes inside your gym — from saving at-risk members to nurturing new leads. Every action shows a dollar value so you know exactly what it's worth.
- ✓ Real-time feed of all actions with timestamps
- ✓ Dollar values attached to every retention and acquisition action
- ✓ Auto-sends personalised re-engagement emails to at-risk members
- ✓ Updates Meta ad lookalike audiences using your best members
- ✓ Suggests trainer check-ins when visit frequency drops
- ✓ Queues referral offers on member milestones (anniversaries, streaks)
- ✓ Daily summary: actions taken, members saved, leads generated
Inside Pulse
Know who to follow up next.
How the pulse platform works in Pulse
Members, billing, scheduling, marketing, retention, equipment tracking, AI coaching, and more — all in one platform that replaces 10+ tools.
Your virtual business partner.
A coach that understands the gym industry and your specific business. Get strategic advice, follow a structured launch playbook, or just ask a question in plain English — and get answers based on your actual data.
- ✓ 6-week grand opening playbook with step-by-step tasks
- ✓ Ask any question about your gym and get data-backed advice
- ✓ Competitor analysis and counter-strategies
- ✓ Revenue optimisation recommendations
- ✓ Staff management guidance
Stop losing members you could have saved.
Pulse watches real check-in data, spots members going quiet, and wins them back automatically. There is no separate retention platform to buy and no extra subscription: the same system that runs your check-ins, billing, and messaging runs your retention, so it works from day one on real data.
- ✓ Flags at-risk members from real check-in data: 30+ days quiet, or new joiners who never got started
- ✓ Shows you exactly who would be contacted before you switch sending on
- ✓ AI writes each member a personal win-back sequence: a text first, then follow-up emails
- ✓ Sequences stop automatically the moment the member walks back in
- ✓ Member app streaks and visit milestones, celebrated with push notifications
- ✓ A Members Won Back counter on your dashboard, with the membership dollars saved
See your financial future before it happens.
Revenue forecasting that analyses your membership trends, seasonality, and churn patterns to project revenue 3, 6, and 12 months ahead — with confidence intervals and risk flags.
- ✓ 3, 6, and 12-month revenue projections
- ✓ Confidence intervals (best, expected, worst case)
- ✓ Seasonal trend detection and adjustment
- ✓ "What-if" scenario modelling (price changes, campaigns)
- ✓ Cash flow projections with expense tracking
- ✓ Automated growth recommendations
Everything to run
your day-to-day. Effortlessly.
Know every member like they're your only one.
A complete CRM purpose-built for gyms. Track every touchpoint from sign-up to check-in, waivers to wellness, progress to payments.
- ✓ Searchable member directory with status filtering
- ✓ QR code, key fob, and app-based check-in
- ✓ Digital waivers with e-signature and expiry tracking
- ✓ Progress tracking with goals, milestones, and streaks
- ✓ Wellness monitoring (sleep, recovery, heart rate)
- ✓ Family and group membership management
- ✓ Member self-service portal (plan changes, billing)
Classes, PTs, and events — all in one calendar.
A complete scheduling engine that handles class timetables, PT bookings, waitlists, events, and capacity planning — that tells you which time slots have unmet demand.
- ✓ Weekly class timetable with drag-and-drop editing
- ✓ Waitlist management with auto-promotion
- ✓ PT booking with trainer profiles and packages
- ✓ Event management (workshops, socials, open days)
- ✓ Demand analysis for optimal scheduling
- ✓ Room and resource booking: courts, saunas, and PT rooms, with no double-ups
Get paid on time, every time.
From membership plans to point-of-sale, failed payment recovery to full accounting — Pulse handles every dollar that flows through your business.
- ✓ Flexible membership plans (weekly, monthly, annual)
- ✓ Point-of-sale for retail, supplements, and merch
- ✓ Automated failed payment recovery
- ✓ Dynamic pricing advisor with confidence scoring
- ✓ Gift cards and promo code management
- ✓ Full P&L, invoicing, and bank reconciliation
- ✓ Australian tax compliance (GST/BAS ready)
- ✓ No-show and late-cancel fees, charged automatically with strikes you set, a review window, and a one-click staff forgive
- ✓ Members who fall behind lock out of the door automatically once the grace period you set runs out, and get back in as soon as they pay
- ✓ Membership contracts: month-to-month, 12-month, or 18-month terms with early-exit fees applied automatically
- ✓ Take card payments at the front desk with Stripe Terminal
Data that tells you what to do, not just what happened.
Seven built-in report types plus a custom builder. Every report includes automated insights that tell you the "so what" — not just the numbers, but what actions to take.
- ✓ Monthly P&L with revenue and expense breakdown
- ✓ 3-month revenue forecast with risk identification
- ✓ Class optimiser with schedule change recommendations
- ✓ Weekly report in plain English narrative
- ✓ Financial health scoring (6 key metrics)
- ✓ Custom report builder with 14 selectable metrics
Fill your gym.
Then fill it again.
A full marketing agency, built into your dashboard.
12 marketing tools in one place. Create ads, schedule social content, build landing pages, send emails, optimise SEO, and even generate a full website — all without hiring a marketing agency.
- ✓ Ad creator (Social, Google, Display, Video) — no copywriter needed
- ✓ Content calendar with auto-generated weekly posts
- ✓ Landing page builder with lead capture forms
- ✓ Email & SMS automation with template library
- ✓ Push notification campaigns
- ✓ Competitor radar with counter-strategies
- ✓ Corporate partnership finder with pitch generation
- ✓ Google review engine: happy members are asked for a review at the right moment, automatically
Know who's ready to sign up — before they tell you.
Pulse scores every lead based on their behaviour — website visits, email opens, form fills, ad clicks. Your team calls the hottest prospects first, every time.
- ✓ Automatic lead scoring based on 12+ signals
- ✓ Ranked lead queue for your sales team
- ✓ Real-time alerts when hot leads take action
- ✓ Automated nurture sequences for cold leads
- ✓ Source tracking (which campaign brought them in)
- ✓ Conversion probability scoring per lead
Protect your investment.
Empower your team.
Your equipment is your biggest investment. Protect it.
VERVE Pulse is the only gym management software that tracks your equipment fleet. Monitor utilisation, schedule maintenance, track warranties, and get replacement forecasts.
- ✓ Complete equipment fleet overview
- ✓ Real-time utilisation analytics per machine
- ✓ Automated maintenance scheduling
- ✓ Warranty expiry tracking and alerts
- ✓ Replacement and expansion forecasting
- ✓ One-click VERVE support and parts ordering
Manage your team without the spreadsheet chaos.
Staff profiles, shift scheduling, payroll integration, commission tracking, and labour cost monitoring — all in one place. Know exactly who's working, what they're earning, and where your money goes.
- ✓ Staff profiles with certifications and availability
- ✓ Drag-and-drop shift scheduling
- ✓ Commission tracking for PTs and sales
- ✓ Payroll CSV export (import into Xero or MYOB)
- ✓ Labour cost analysis vs revenue
- ✓ Shift swap requests and availability management
One dashboard. Every location.
Manage multiple gym locations from a single dashboard. Compare performance, standardise operations, and drill down into individual sites — with cross-site reporting and centralised controls.
- ✓ Unified dashboard across all locations
- ✓ Site-by-site performance comparison
- ✓ Centralised member management with cross-site access
- ✓ Standardised class schedules and pricing
- ✓ Staff allocation and transfer between sites
- ✓ Consolidated financial reporting
- ✓ Choose per plan whether a membership trains at every site or only its home site
- ✓ A locations report that compares sites side by side
- ✓ Duplicate a whole site's setup when you open the next one
Built for the gym floor
and every member conversation.
Every member conversation, in one place.
Stop texting from personal phones and losing threads in email. The Messages Inbox centralises every two-way SMS and email exchange with members — so nothing gets missed, and your whole team is on the same page.
- ✓ Unified inbox for SMS and email — one view, no switching
- ✓ Two-way threads — members reply directly to your messages
- ✓ Unread badges and search across all conversations
- ✓ Staff can see full message history per member
- ✓ Compose new messages from inbox or member profile
- ✓ AI-suggested replies based on context
The gym that answers its phone, even at 6am.
Members already text before they call. The SMS Concierge lets them book, cancel, reschedule, or pay for a class over text, and turns every missed call into a conversation instead of a lost lead. It does not just take a message, it completes the booking.
- ✓ Members text your gym's number to book, cancel, reschedule, or pay
- ✓ A missed call triggers an automatic text-back that carries on the conversation
- ✓ The AI confirms before it acts: a member replies YES to confirm any booking or payment
- ✓ A staff reply in the thread pauses the AI instantly, so a human is always one message away
- ✓ Every text lands in the same Messages Inbox your team already uses
Built for the gym floor, not a desk.
Your trainers shouldn't wrestle with admin software to check a class in. The Coach Portal is a tablet-optimised screen that opens from any device — one tap to check in, instant flags for members who need attention, and an AI post-class summary for follow-ups.
- ✓ Full-screen dark interface optimised for tablets and wall displays
- ✓ One-tap check-in with green glow confirmation
- ✓ Instant member flags — at-risk, first visit, trial, milestone
- ✓ Late arrival search — add walk-ins mid-class without disrupting flow
- ✓ Coach notes per member, visible only to trainers
- ✓ Post-class summary with AI follow-up prompts for absent members
Show every member how far they've come.
Assess where a member starts, set goals with dated checkpoints, and reassess every 8 to 12 weeks. Strength and cardio goals track themselves from the workouts members already log, members see their results in the app, and coaches see who is off track before the cancellation lands. Included on the Pro plan.
- ✓ Assessments with standard measures, benchmark lifts pre-filled from PBs, photos and a body-scan attach
- ✓ Goals with dated checkpoints and a weekly or fortnightly check-in
- ✓ Progress screen in the member app, with self-serve goals and a baseline-versus-now comparison
- ✓ Coach caseload: who is due, off track, or has gone quiet this week
- ✓ Bookable, billable assessments through appointments and POS
- ✓ Progress analytics for the whole gym, with achieved goals recorded as outcomes
Does each class make money?
For every slot on the timetable, Pulse shows money in (what the people in the room actually paid, spread over their visits), the instructor and licence cost, payment fees, a share of your occupancy cost, and what is left. Slots sort worst first, each with what it would net with three fewer people or a 20% lower seat price. Included on every plan; payback per member is on Grow and Pro.
- ✓ Allocated money in per class from real payments and visits, never a made-up class fee
- ✓ Instructor cost from pay rates, licence fee per class, payment fees at the published card split
- ✓ Occupancy cost typed once or taken from Xero, spread over class hours or opening hours
- ✓ Contribution, net and a plain verdict per slot: making money, fragile, break-even, losing money
- ✓ A headline card for the class that most needs a decision, and a net line on every class in Schedule
- ✓ Payback per member: marketing spend against what a new member returns and how long they stay (Grow and Pro)
Your gym, in your members' pocket.
Members shouldn't have to call the front desk to get anything done. The member app puts the door, the timetable, and their own progress in their pocket, so they can handle their membership themselves, whenever they want.
- ✓ Unlock the door from the member app, so a 24/7 gym needs no fob and no front desk
- ✓ Book a class, pick a spot, or bring a guest, all from the phone
- ✓ Bookings subscribe straight into Apple Calendar or Google Calendar, so members stop forgetting
- ✓ Apple Health sync both ways: a check-in shows up as a workout in Apple Health, and their steps, sleep and resting heart rate flow back into Pulse
- ✓ Workout logging, personal bests, streaks, and challenges with live leaderboards
- ✓ Pay, update a card, or request a freeze, without emailing the front desk
- ✓ Connects to Bluetooth cardio machines (treadmills, rowers, bikes) with live heart rate on screen
Program your week of training in minutes.
Plan the full week ahead with an AI-assisted WOD builder and a 7-day programming calendar. Whether you run CrossFit-style training, HIIT, or strength blocks, your programming lives in the same platform as everything else.
- ✓ AI-assisted WOD builder that drafts sessions for you
- ✓ 7-day programming calendar: plan the full week ahead
- ✓ Your whole workout library in one place, week by week
Convert more leads.
Keep more members.
Never let a lead go cold again.
Every enquiry that comes through your website, social, or front desk lands in the Sales Pipeline — a Kanban board that moves leads from first contact to signed membership. Track source, notes, and next steps in one view.
- ✓ Kanban board — Lead, Contacted, Trial, Sold
- ✓ Source tagging — Website, Instagram, Referral, Walk-in, and more
- ✓ Timestamped notes log per lead
- ✓ One-click move between pipeline stages
- ✓ Pipeline value and conversion rate dashboard
- ✓ AI follow-up suggestions based on lead stage and source
Every guest a member brings is a lead you already know.
Members already bring friends along. The gap is what happens to that friend's details afterwards, and usually nothing does. Pulse closes that gap. A member books a guest into a class from the app, and that guest lands straight in your Sales Pipeline with a name and number attached.
- ✓ Members book a friend into a class from the app, with the spot held properly so nothing oversells
- ✓ Each guest is captured as a lead automatically, with their name and number, no clipboard
- ✓ Guest pass allowances set per membership plan, counted fresh each calendar month
- ✓ Cancel a booking and the guest's spot frees up with it
Referrals that pay themselves out.
Your best members already talk you up. Give them a reason to send someone through the door. A member shares their referral code, and once enough of the people they sent have joined and started paying, their free time is applied to their own membership without anyone chasing it up.
- ✓ Members get their own referral code and share it from the app
- ✓ You choose how many referrals earn a reward, and how many free days it is worth
- ✓ The free time is applied to the member's next bill automatically, and only once per milestone
- ✓ Only referrals who actually join and start paying count, so the reward cannot be gamed
- ✓ Off until you turn it on, because it discounts real memberships
- ✓ Every referral is tracked, so you can see which members actually bring people in
Every shift. Every task. Always done.
From opening checks to equipment wipe-downs to member follow-ups — the Staff Task Manager gives every shift a daily checklist. Staff see their progress in real time, and you get visibility over what's been done without having to ask.
- ✓ 6 task categories — Opening, Cleaning, Members, Equipment, Admin, Closing
- ✓ Live progress ring — animates to green when 100% complete
- ✓ Priority flags — red, amber, green per task
- ✓ Staff filter — assign tasks and track by individual team member
- ✓ AI-suggested follow-up tasks based on at-risk member alerts
- ✓ Personalised greeting per staff member on login
Turn a cancellation into a pause.
Members who ask to cancel often just need a break. A structured freeze process gives you a professional way to say yes — and keeps that member on your books. Pulse handles the request, approval, billing adjustment, and reactivation automatically.
- ✓ Three freeze types — Standard (4wk), Medical (12wk + cert), Hardship (4wk)
- ✓ Members submit requests via the member portal — no phone calls needed
- ✓ Live billing credit calculation shown at every step
- ✓ Medical freezes require certificate upload — compliant and auditable
- ✓ Approve, modify, or deny with one click
- ✓ Full freeze history per member and across your gym
- ✓ Paid or free, set a holding fee or waive it, billing type chosen per freeze
Train every staff member to sell memberships, with AI practice calls.
Most gym staff have never been taught to sell, so enquiries convert only when the owner answers. The Sales Academy fixes that inside Pulse: a 10-module Selling Memberships course, written drills graded against your gym's real plans and prices, and live voice practice calls with AI prospects who push back like real callers. An AI coach scores every call, and the Team view shows you who's certified and who needs more reps.
- ✓ 10-module Selling Memberships course, from the first ring to the close
- ✓ Live AI practice calls: eight prospects across three difficulty levels
- ✓ Coach scoring the moment they hang up, with specific fixes
- ✓ Drills personalised to your gym's actual plans and prices
- ✓ Streaks, milestones and a certification call, The Gauntlet
- ✓ Team view of every staff member's progress and scores
- ✓ Plus a Using VERVE Pulse onboarding course on every plan
Plus everything else you need to run your gym.
Integrations
Connect to Stripe, Xero, Google, Meta, Mailchimp, and more — or use our API to build custom integrations.
Member Mobile App
Branded member-facing app with class booking, profile management, and community features.
Member Chatbot
Configure a member-facing chatbot that answers FAQs, books classes, and handles common enquiries 24/7.
Onboarding Wizard
Personalised setup that adapts to your gym type, size, and goals. Up and running in under 30 minutes.
Access Control
Door access runs through Kisi, with members unlocking from the member app and access hours set per membership plan.
Open API
Build custom integrations with our REST API. Full documentation, webhooks, and sandbox environment included.
Website Embed Widgets
Paste your live timetable and join form into your own website with a copy-paste embed, no developer needed.
Everything included, no limits.
75+ features across 12 modules — all included in every plan. Book a demo to see it live.
* SMS and email sending costs are covered by your plan. Additional usage beyond included limits may incur charges.