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75+ Features. 12 Modules. One Platform.

Everything your gym needs.
Nothing it doesn't.

Members, billing, scheduling, marketing, retention, equipment tracking, AI coaching, and more — all in one platform that replaces 10+ tools.

12 Modules. One Platform.
75+ features
AI Coach
Saves ~$4,200/mo
Members
Directory + CRM
Scheduling
Classes + booking
Retention
Churn prediction
Marketing
12 tools built in
Billing
Payments + plans
Only in Pulse
Equipment Tracking
Utilisation, maintenance, warranty alerts — no competitor has this.
AI-Powered
Revenue Forecasting
Know exactly where your gym will be in 3, 6, 12 months.
Try Every Feature Free for 30 Days →
Smart Automation

Your gym's brain.
Always on. Always learning.

Actions Feed

See exactly what Pulse did today — in dollars.

A live, timestamped feed of every action Pulse takes inside your gym — from saving at-risk members to nurturing new leads. Every action shows a dollar value so you know exactly what it's worth.

  • Real-time feed of all actions with timestamps
  • Dollar values attached to every retention and acquisition action
  • Auto-sends personalised re-engagement emails to at-risk members
  • Updates Meta ad lookalike audiences using your best members
  • Triggers trainer check-ins when visit frequency drops
  • Queues referral offers on member milestones (anniversaries, streaks)
  • Daily summary: actions taken, members saved, leads generated
Pulse Actions
Live
14 actions 3 saved 7 leads
9:14am
3 members inactive 14+ days. Sent re-engagement emails.
$2,340/yr at risk
9:22am
Updated Meta lookalike audience from top 50 members.
~$1,800/mo potential
10:05am
Lead Sarah M. scored 84/100. Sent 7-day trial + PT offer.
High-intent lead
12:01pm
Jake C. visits dropped 60%. Triggered check-in from trainer.
$474/yr at risk
View all 14 actions →
Business Coach

Your virtual business partner.

A coach that understands the gym industry and your specific business. Get strategic advice, follow a structured launch playbook, or just ask a question in plain English — and get answers based on your actual data.

  • 6-week grand opening playbook with step-by-step tasks
  • Ask any question about your gym and get data-backed advice
  • Competitor analysis and counter-strategies
  • Revenue optimisation recommendations
  • Staff management guidance
AI
Pulse Coach
"How should I price my memberships for a boutique gym in Sydney?"
Based on 847 Sydney boutique gyms, I recommend a 3-tier structure:
Basic
$45/wk
Standard
$59/wk
Premium
$79/wk
Retention Engine

Stop losing members you could have saved.

Pulse predicts which members are about to leave — weeks before they cancel. Then it drafts personalised outreach, automates win-back sequences, and gamifies engagement to keep them coming back.

  • Churn prediction with risk scoring per member
  • Automated personalised check-in messages
  • Multi-step win-back sequences for lapsed members
  • Achievement badges, leaderboards, and streak rewards
  • Automated reminders (class, payment, waiver, birthday)
  • Multi-channel delivery (email, SMS, push, in-app)
At Risk (12) Lapsed (8) Engaged (340)
JT
James Taylor
Last visit: 18 days ago
87% churn risk
ML
Maria Lopez
Last visit: 11 days ago
62% churn risk
Pulse Draft: "Hey James, we noticed you haven't been in for a while. How about a free PT session this week to get back on track?"
Revenue Forecasting

See your financial future before it happens.

Revenue forecasting that analyses your membership trends, seasonality, and churn patterns to project revenue 3, 6, and 12 months ahead — with confidence intervals and risk flags.

  • 3, 6, and 12-month revenue projections
  • Confidence intervals (best, expected, worst case)
  • Seasonal trend detection and adjustment
  • "What-if" scenario modelling (price changes, campaigns)
  • Cash flow projections with expense tracking
  • Automated growth recommendations
Revenue Forecast Next 6 months
$84K
Best Case
$72K
Expected
$61K
Worst Case
Today
Pulse: "Membership growth is trending +4.2%/month. At this pace, you'll hit $72K MRR by September — 12% above your target."
Run Your Gym

Everything to run
your day-to-day. Effortlessly.

Member Management

Know every member like they're your only one.

A complete CRM purpose-built for gyms. Track every touchpoint from sign-up to check-in, waivers to wellness, progress to payments.

  • Searchable member directory with status filtering
  • QR code, key fob, and app-based check-in
  • Digital waivers with e-signature and expiry tracking
  • Progress tracking with goals, milestones, and streaks
  • Wellness monitoring (sleep, recovery, heart rate)
  • Family and group membership management
  • Member self-service portal (plan changes, billing)
Members 487 active
All Active At Risk Lapsed
EW
Emma Wilson
Premium · Joined Mar 2024
Active
JT
James Taylor
Standard · Joined Aug 2024
At Risk
SC
Sarah Chen
Basic · Joined Jan 2025
Active
Scheduling & Booking

Classes, PTs, and events — all in one calendar.

A complete scheduling engine that handles class timetables, PT bookings, waitlists, events, and capacity planning — that tells you which time slots have unmet demand.

  • Weekly class timetable with drag-and-drop editing
  • Waitlist management with auto-promotion
  • PT booking with trainer profiles and packages
  • Event management (workshops, challenges, socials)
  • Demand analysis for optimal scheduling
Weekly Schedule Mar 10–14
Mon
Tue
Wed
Thu
Fri
HIIT
6am · 18/20
Yoga
7am · 12/15
HIIT
6am · 20/20
Spin
6am · 14/16
HIIT
6am · 17/20
Spin
9am · 10/16
Pilates
10am · 8/12
Spin
9am · 16/16
Yoga
10am · 13/15
Pilates
10am · 11/12
Pulse: "Wednesday 6am HIIT is full. Add a second session — demand data shows 8 waitlisted members."
Billing & Payments

Get paid on time, every time.

From membership plans to point-of-sale, failed payment recovery to full accounting — Pulse handles every dollar that flows through your business.

  • Flexible membership plans (weekly, monthly, annual)
  • Point-of-sale for retail, supplements, and merch
  • Automated failed payment recovery
  • Dynamic pricing advisor with confidence scoring
  • Gift cards and promo code management
  • Full P&L, invoicing, and bank reconciliation
  • Australian tax compliance (GST/BAS ready)
Billing Overview
$38K
Monthly Revenue
87%
Recovery Rate
$2.1K
Recovered
Failed Payments 7 pending
Tom Richards — $59/wk Retry #2 sent
Lisa Park — $45/wk Recovered
Pulse: "Raise Premium plan by $5/week — 92% confidence members will retain."
Reports & Analytics

Data that tells you what to do, not just what happened.

Seven built-in report types plus a custom builder. Every report includes automated insights that tell you the "so what" — not just the numbers, but what actions to take.

  • Monthly P&L with revenue and expense breakdown
  • 3-month revenue forecast with risk identification
  • Class optimiser with schedule change recommendations
  • Weekly report in plain English narrative
  • Financial health scoring (6 key metrics)
  • Custom report builder with 14 selectable metrics
Weekly Report Mar 3–9, 2026
Revenue
$9,420
+8% vs last week
New Members
14
+3 vs last week
Avg Visits/Member
3.2
-0.4 vs avg
Retention Rate
94.2%
Above target
Pulse: "Strong week. Revenue up 8% driven by 14 new sign-ups. Watch visit frequency — it dipped, suggesting some members may be losing momentum."
Grow Your Business

Fill your gym.
Then fill it again.

Marketing Suite

A full marketing agency, built into your dashboard.

12 marketing tools in one place. Create ads, schedule social content, build landing pages, send emails, optimise SEO, and even generate a full website — all without hiring a marketing agency.

  • Ad creator (Social, Google, Display, Video) — no copywriter needed
  • Content calendar with auto-generated weekly posts
  • Landing page builder with lead capture forms
  • Email & SMS automation with template library
  • Push notification campaigns
  • Local SEO autopilot with review management
  • Competitor radar with counter-strategies
  • Corporate partnership finder with pitch generation
Marketing Hub
Ad Creator
Content Cal
Landing Pages
Email/SMS
Push Notifs
Local SEO
Campaign Performance
"New Year Kickstart" 4.2x ROAS
"Free Trial Week" 3.8x ROAS
Website Builder

A stunning gym website in 5 minutes. Seriously.

Tell Pulse about your gym and it generates a full 6-page website — complete with class schedules, pricing, trainer profiles, and lead capture. No design skills needed.

  • 6-page website generated from your gym details
  • Mobile-responsive, SEO-optimised by default
  • Integrated class schedule and booking widget
  • Lead capture forms connected to your pipeline
  • Custom domain support with SSL
  • Drag-and-drop editor for fine-tuning
yourgym.com.au
IRONCLAD FITNESS
ClassesPricingTrainersContact
Your strongest self
starts here.
Sydney's premier strength & conditioning gym.
Start Free Trial
50+
Classes/Week
8
Expert Trainers
500+
Members
Generated in under 5 minutes
Lead Scoring

Know who's ready to sign up — before they tell you.

Pulse scores every lead based on their behaviour — website visits, email opens, form fills, ad clicks. Your team calls the hottest prospects first, every time.

  • Automatic lead scoring based on 12+ signals
  • Ranked lead queue for your sales team
  • Real-time alerts when hot leads take action
  • Automated nurture sequences for cold leads
  • Source tracking (which campaign brought them in)
  • Conversion probability scoring per lead
Lead Pipeline 3 hot leads
AK
Alex Kim
Visited pricing 3x · Opened 2 emails
94
RB
Rachel Brooks
Submitted contact form · Clicked ad
87
DN
David Nguyen
Browsed classes page · First visit
32
Pulse: "Alex Kim has visited your pricing page 3 times today. Call now — 94% conversion probability."
Equipment & Operations

Protect your investment.
Empower your team.

Equipment Tracking — Only in Pulse

Your equipment is your biggest investment. Protect it.

VERVE Pulse is the only gym management software that tracks your equipment fleet. Monitor utilisation, schedule maintenance, track warranties, and get replacement forecasts.

  • Complete equipment fleet overview
  • Real-time utilisation analytics per machine
  • Automated maintenance scheduling
  • Warranty expiry tracking and alerts
  • Replacement and expansion forecasting
  • One-click VERVE support and parts ordering
Equipment Fleet 24 items
Tori Cable Machine
Warranty: 14 months left
92%
utilisation
Power Rack Pro
Warranty: 8 months left
85%
utilisation
Commercial Treadmill
Service overdue by 3 days
78%
utilisation
Pulse: "Commercial Treadmill service is overdue. Based on usage patterns, schedule maintenance this week to avoid downtime."
Staff Management

Manage your team without the spreadsheet chaos.

Staff profiles, shift scheduling, payroll integration, commission tracking, and labour cost monitoring — all in one place. Know exactly who's working, what they're earning, and where your money goes.

  • Staff profiles with certifications and availability
  • Drag-and-drop shift scheduling
  • Commission tracking for PTs and sales
  • Payroll integration (Xero, MYOB, KeyPay)
  • Labour cost analysis vs revenue
  • Shift swap requests and availability management
Staff Roster This week
Mon
Tue
Wed
Thu
Fri
Sarah M.
6-2pm
6-2pm
Off
6-2pm
6-2pm
Jake R.
2-10pm
2-10pm
2-10pm
Off
2-10pm
Lisa K.
9-5pm
Off
9-5pm
9-5pm
9-5pm
Labour cost this week $4,280 (22% of revenue)
Multi-Site Management

One dashboard. Every location.

Manage multiple gym locations from a single dashboard. Compare performance, standardise operations, and drill down into individual sites — with cross-site reporting and centralised controls.

  • Unified dashboard across all locations
  • Site-by-site performance comparison
  • Centralised member management with cross-site access
  • Standardised class schedules and pricing
  • Staff allocation and transfer between sites
  • Consolidated financial reporting
All Locations 3 active sites
Sydney CBD
487 members
$42K
+12%
Bondi
312 members
$28K
+8%
Parramatta
198 members
$16K
-3%
Pulse: "Parramatta revenue dropped 3% — driven by 11 cancellations. Retention campaign recommended."
Coach & Communication

Built for the gym floor
and every member conversation.

Messages Inbox

Every member conversation, in one place.

Stop texting from personal phones and losing threads in email. The Messages Inbox centralises every two-way SMS and email exchange with members — so nothing gets missed, and your whole team is on the same page.

  • Unified inbox for SMS and email — one view, no switching
  • Two-way threads — members reply directly to your messages
  • Unread badges and search across all conversations
  • Staff can see full message history per member
  • Compose new messages from inbox or member profile
  • AI-suggested replies based on context
Sarah K.
Can I freeze my...
James T.
Class tomorrow at 6?
Emma W.
Thanks so much!
Can I freeze my membership for 2 weeks?
Of course! I've sent you the freeze request form now.
Amazing, thank you!
Pulse: Freeze request submitted. Approve in Billing → Freezes.
Coach Portal

Built for the gym floor, not a desk.

Your trainers shouldn't wrestle with admin software to check a class in. The Coach Portal is a tablet-optimised screen that opens from any device — one tap to check in, instant flags for members who need attention, and an AI post-class summary for follow-ups.

  • Full-screen dark interface optimised for tablets and wall displays
  • One-tap check-in with green glow confirmation
  • Instant member flags — at-risk, first visit, trial, milestone
  • Late arrival search — add walk-ins mid-class without disrupting flow
  • Coach notes per member, visible only to trainers
  • Post-class summary with AI follow-up prompts for absent members
6am Strength
Coach: Mike · 12 booked
9 / 12
SK
Sarah K.
Checked in
JT
James T.
Trial member
ML
Maria L.
At risk
EW
Emma W.
Tap to check in
Workout Programming

Build WODs. Publish to the board. Run leaderboards.

Plan your week of training, publish workouts to the member-facing board, and track scores on a live leaderboard — all in one place. Whether you run CrossFit, HIIT, or strength programming, Pulse handles it without a separate app.

  • WOD builder — AMRAP, For Time, EMOM, Strength, Cardio, Skill, Rest
  • 7-day programming calendar — plan the full week ahead
  • Publish WODs to the member app with one click
  • Score logging with Rx and Scaled options
  • Live leaderboard with trophy rankings per WOD
  • Dark-mode board display — designed for gym floor screens
Today's WOD
AMRAP 20
Published
1. 10 Burpees
2. 15 Box Jumps (24/20")
3. 20 Kettlebell Swings (32/24kg)
Leaderboard
🥇James T.8 rounds Rx
🥈Sarah K.7 rounds Rx
🥉Emma W.6 rounds Scaled
Sales & Retention Tools

Convert more leads.
Keep more members.

Sales Pipeline

Never let a lead go cold again.

Every enquiry that comes through your website, social, or front desk lands in the Sales Pipeline — a Kanban board that moves leads from first contact to signed membership. Track source, notes, and next steps in one view.

  • Kanban board — Lead, Contacted, Trial, Sold
  • Source tagging — Website, Instagram, Referral, Walk-in, and more
  • Timestamped notes log per lead
  • One-click move between pipeline stages
  • Pipeline value and conversion rate dashboard
  • AI follow-up suggestions based on lead stage and source
Lead
Tom H.
Instagram
Amy L.
Website
Contacted
Ben W.
Referral
Trial
Jake M.
Walk-in
Rita P.
Instagram
Sold
Dan K.
Signed up
Ella R.
Signed up
Pulse: "2 trial members haven't been contacted in 3 days. Send a follow-up now?"
Challenge Management

Run transformation challenges that members actually finish.

Challenges are one of the most powerful tools for retention and community — but managing them manually is a spreadsheet nightmare. Pulse handles enrollment, weekly check-ins, body composition tracking, leaderboards, and InBody integration so you can focus on coaching.

  • Challenge types — Transformation, Weight Loss, Muscle Gain, Attendance
  • Weekly check-ins tracking weight, body fat %, and muscle mass
  • Live leaderboard with trophy medals and points system
  • InBody integration — import body composition scan results directly
  • Before & after photo status tracking per participant
  • 3-step creation wizard — type, details, confirm and launch
March Transformation
8 participants · Week 3 of 8
Active
Leaderboard
🥇
Sarah K.
-4.2kg · 87 pts
🥈
James T.
-3.8kg · 72 pts
🥉
Emma W.
-2.9kg · 65 pts
Staff Task Manager

Every shift. Every task. Always done.

From opening checks to equipment wipe-downs to member follow-ups — the Staff Task Manager gives every shift a daily checklist. Staff see their progress in real time, and you get visibility over what's been done without having to ask.

  • 6 task categories — Opening, Cleaning, Members, Equipment, Admin, Closing
  • Live progress ring — animates to green when 100% complete
  • Priority flags — red, amber, green per task
  • Staff filter — assign tasks and track by individual team member
  • AI-suggested follow-up tasks based on at-risk member alerts
  • Personalised greeting per staff member on login
75%
Good morning, Mike!
9 of 12 tasks complete
Equipment safety check
Follow up: James T. (at risk) AI
Closing sweep — main floor
Freeze Engine

Turn a cancellation into a pause.

Members who ask to cancel often just need a break. A structured freeze process gives you a professional way to say yes — and keeps that member on your books. Pulse handles the request, approval, billing adjustment, and reactivation automatically.

  • Three freeze types — Standard (4wk), Medical (12wk + cert), Hardship (4wk)
  • Members submit requests via the member portal — no phone calls needed
  • Live billing credit calculation shown at every step
  • Medical freezes require certificate upload — compliant and auditable
  • Approve, modify, or deny with one click
  • Full freeze history per member and across your gym
Pending (3) Active (8) History
Sarah Kim
Standard freeze · 2 weeks
Pending
Reason: Holiday travel
Billing credit: $46.00 applied automatically
And More

Plus everything else you need to run your gym.

Integrations

Connect to Stripe, Xero, Google, Meta, Mailchimp, and more — or use our API to build custom integrations.

Member Mobile App

Branded member-facing app with class booking, profile management, and community features.

Member Chatbot

Configure a member-facing chatbot that answers FAQs, books classes, and handles common enquiries 24/7.

Onboarding Wizard

Personalised setup that adapts to your gym type, size, and goals. Up and running in under 30 minutes.

Access Control

Manage door access, time-based restrictions, and member permissions with QR, PIN, or key fob entry.

Open API

Build custom integrations with our REST API. Full documentation, webhooks, and sandbox environment included.

Full Feature List

Everything included, no limits.

96 features across 8 modules — all included in every plan and your 30-day free trial.

👥 Members & Check-ins
Member directory with profiles, photos & notes
Digital waivers with e-signature
Check-in kiosk (tablet & QR code)
Member self-service portal
Body measurements & progress tracking
Emergency contacts
Membership freeze engine (standard, medical, hardship)
Member chatbot (24/7 FAQ & booking)
Branded member mobile app
Access control (QR, PIN, fob)
📅 Scheduling & Booking
Class scheduling & calendar
PT appointment booking
Waitlist management
Event management
Coach assignment & availability
Attendance tracking
Coach portal (tablet view)
Workout programming & WOD board
Challenge management & leaderboards
💳 Billing & Payments
Membership plans (recurring direct debit)
One-off payments & invoices
Point of sale (POS)
Failed payment recovery
Promo codes & discounts
Stripe integration (card & direct debit)
Xero accounting sync
Payment history & receipts
📣 Marketing & Growth
Lead pipeline (CRM)
Email campaigns
SMS campaigns
Trial management
Automated follow-up sequences
Lead scoring
Referral tracking
Website builder (gym landing pages)
Klaviyo advanced email automation
🤖 AI & Retention
Churn risk scoring (0–100 per member)
Retention alerts & actions feed
AI business coach (revenue advice)
Revenue forecasting (12-month)
Automated win-back sequences
📊 Reporting & Analytics
Dashboard & KPI overview
Revenue & billing reports
Attendance reports
Member lifecycle reports
Custom report builder
P&L & financial summary
🏢 Staff & Operations
Staff profiles & permission levels
Staff task manager
Staff scheduling
Commission tracking
Multi-site management
Messages inbox (two-way SMS & email)
🔌 Developer & Integrations
REST API access
Webhooks (real-time event notifications)
Zapier connector (3,000+ apps)
Stripe (payments)
Xero (accounting)
Mailchimp & Klaviyo (email)
Twilio (SMS)

* SMS and email sending costs are covered by your plan. Additional usage beyond included limits may incur charges.

Ready to try it?

Start your 30-day free trial — 75+ features included. Cancel anytime, no lock-in.