VERVE Pulse is a gym CRM built by an Australian company for Australian gyms: AUD pricing, BECS direct debit, GST-compliant invoicing, AWS Sydney data hosting, and support in AEST business hours, all included in a platform that also runs your billing, scheduling, and member management.
A gym CRM handles money and personal data: lead phone numbers, payment details, and the SMS conversations your team has with prospects and members. Where that data lives, how billing is processed, and what timezone your support team works in are not small details. Most gym CRM tools sold into the Australian market are built for the US first, with AU support added as an afterthought.
That shows up in small but constant friction: pricing quoted in USD that swings with the exchange rate, a support inbox that replies at 2am AEST, and a payment processor that doesn't handle BECS direct debit, the payment method most Australian gyms actually use. VERVE Pulse is built the other way around: Australian first, with AUD pricing, GST-compliant billing, and a support team that keeps AEST hours by default.
The CRM itself is not a separate product bolted onto an Australian shell. It's the same lead pipeline, two-way SMS, and AI lead scoring engine described on our main gym CRM page, priced and supported for the Australian market from the ground up. For a side-by-side look at how it stacks up against other gym CRM options gym owners in Australia are considering, see our gym CRM comparison guide.
Six things that matter to Australian gym owners specifically, all included, none as an add-on.
Phone support on 1300 1947 48, plus chat and email, during Australian business hours. No offshore call centre reading a script about a market it has never operated in.
Lead records, SMS threads, and member data are hosted on AWS Sydney (ap-southeast-2), keeping your data inside Australia rather than routed offshore.
Every plan is priced and billed in AUD +GST. No currency conversion fluctuation eating into your operating costs from one month to the next.
BECS is the dominant billing method for Australian gyms and studios, and it's built into VERVE Pulse from day one, not an unsupported workaround.
Every invoice VERVE Pulse issues, and every payment your gym processes through it, is formatted correctly for Australian GST reporting from the start.
Lead import includes AI-assisted presets for Mindbody, Glofox (ABC Fitness), Zen Planner, PushPress and Hapana, the platforms Australian gyms most often leave.
The same automation and pipeline tools, just priced and supported for the Australian market.
A Kanban lead pipeline with custom stages, a spreadsheet-style list view for teams who prefer rows, and an AI-assisted import tool for bringing your existing leads across from whichever platform you're switching from.
Send and receive SMS with leads directly inside the CRM, with Instagram and Facebook DMs in the same unified inbox, plus AI lead scoring that tells your team who to call first. See the full breakdown on the gym CRM page.
Log every call and tour outcome against the lead record, then let automated drip sequences handle the follow-up: a trial-booked confirmation, a check-in the day after, and a win-back message if a lead goes quiet. Set follow-up dates manually or let the automation run itself.
See conversion rates broken down by team member and by lead source, so you know exactly which staff and which marketing channels are producing signed members, not just enquiries.
Most gym CRM software is built for the US market first. That creates real friction for Australian operators.
US-built CRM tools: Support runs on US business hours. A billing issue at 9am AEST often means waiting until the next US morning for a reply.
VERVE Pulse: Australian team on 1300 1947 48, AEST hours, phone, chat, and email support with same-day response on most issues.
US-built CRM tools: GST invoicing and Australian Privacy Act data residency are usually workarounds, not built-in defaults.
VERVE Pulse: GST-compliant invoices and AWS Sydney data hosting, correct by default, no workaround required.
US-built CRM tools: USD pricing with exchange rate fluctuation, and often no support for BECS direct debit at all.
VERVE Pulse: AUD pricing, BECS direct debit built in, predictable costs from $199/month +GST.
From a single studio opening its doors to multi-site operators across several states.
Opening a gym means a rush of enquiries before the doors even open. A visual pipeline stops leads getting lost in a launch-week spreadsheet, and the Core plan at $199/month +GST includes the pipeline and call logging from day one.
Once you've got staff running tours and trials, by-salesperson reporting and two-way SMS on the Grow plan ($349/month +GST) show exactly who's converting and let your team follow up without chasing people down on their personal phones.
Studios that get most of their leads through Instagram DMs get those messages pulled into the same unified inbox as SMS, so nothing sits unanswered in a separate app nobody checks consistently.
Running sites in more than one state means dealing with different local competitors and different lead volumes per location. The Pro plan ($549/month +GST) adds custom reporting and an open API, with Multi-Site available as a $99/month per-location add-on.
VERVE Pulse's CRM is available to gym and fitness businesses across every Australian state and territory: NSW, VIC, QLD, WA, SA, TAS, ACT, and NT. Local market context is available on our Sydney, Melbourne, and Brisbane pages.
Whether you search for a "gym CRM Australia", a "fitness CRM Australia", or the "best gym CRM system Australia", you're looking for the same thing: a way to stop leads falling through the cracks between enquiry and signed membership, built by a company that understands Australian billing, data, and support requirements rather than treating them as an afterthought. New to the category? Start with what a gym CRM is and does.
VERVE Pulse answers all three searches the same way, because it's one platform, not three different products wearing different names. The CRM, the gym management software underneath it, and the Australian compliance work are the same system, built by VERVE Fitness on the Gold Coast, QLD, for gym and fitness businesses right across the country.
VERVE Pulse is the strongest gym CRM system in Australia for owners who want the CRM built into a full gym platform rather than a separate tool. It includes a visual lead pipeline, two-way SMS, AI lead scoring, and follow-up automation, priced in AUD from $199/month +GST, with data hosted on AWS Sydney and support in AEST hours.
Yes. VERVE Pulse is built by VERVE Fitness, Australia's largest commercial gym equipment supplier, headquartered on the Gold Coast, QLD. The CRM is priced in AUD, bills via BECS direct debit, issues GST-compliant invoices, and is supported by a team working AEST business hours.
Yes. All VERVE Pulse data, including lead and CRM records, is hosted on AWS Sydney (ap-southeast-2), keeping member and lead data inside Australia rather than offshore.
Yes. VERVE Pulse's lead import includes an AI column parser with presets for the platforms Australian gyms most commonly switch from, including Mindbody, Glofox (ABC Fitness), Zen Planner, PushPress, and Hapana, plus a generic CSV option for anything else.
Yes. BECS direct debit is built into VERVE Pulse, which is the dominant payment method for Australian gyms and studios. Billing is GST-compliant across every plan, with no currency conversion involved since pricing is set in AUD from the start.
A fitness CRM built for Australia needs AUD pricing without currency conversion risk, GST-compliant invoicing, Australian data residency under the Privacy Act, BECS direct debit as the primary payment rail, and support hours that align with AEST rather than a US or UK timezone. Most global gym CRM tools are built around US billing and support norms first, with AU compliance added later.
Yes. VERVE Pulse support is reachable on 1300 1947 48 during AEST business hours, alongside chat and email support, so you are speaking with a team that understands the Australian fitness market rather than an offshore call centre reading from a script.
VERVE Pulse is a product of VERVE Fitness Pty Ltd, ABN 58 630 340 331, headquartered on the Gold Coast, QLD. That's a registered Australian company you can look up, not an overseas entity operating under a local-sounding brand name.