VERVE Pulse's gym CRM tracks every lead from first enquiry to signed member with a visual pipeline, two-way SMS, AI lead scoring, and automated follow-up, all inside the same platform that runs billing, scheduling, and member management. No separate CRM invoice, no exporting leads between two systems.
Most gyms lose members before they ever become members. A prospect fills in a website form, gets a call two days late because it was written on a sticky note, books a tour that nobody confirms, and quietly signs up somewhere else. That's not a marketing problem. It's a CRM problem, and it's the single most common revenue leak in gym operations that nobody puts a number on.
A gym CRM (customer relationship management system) is the part of your software that manages that exact process: capturing an enquiry, tracking where it sits in your sales process, prompting a follow-up before it goes cold, and reporting on which staff member and which marketing channel actually turn enquiries into signed members. Generic CRM tools like a spreadsheet, a shared inbox, or a sales tool built for a completely different industry all handle pieces of this. None of them are built for how a gym actually sells: walk-ins, phone enquiries, Instagram DMs, tour bookings, and trial periods, all needing to end up in one place.
The bigger problem with a standalone CRM is the handoff. The moment a lead converts, their record has to move into a completely separate piece of gym management software to actually run their membership, billing, and check-ins. That handoff is where data gets lost, notes disappear, and the sales history that explains why a member joined evaporates the day they sign the waiver.
VERVE Pulse closes that gap by running the CRM and the gym management platform on the same record from day one. A lead's pipeline stage, call history, and source data carry straight through into their member profile the moment they sign up, so the story of how you won that member never gets lost, and your sales and retention teams are working from the same information instead of two disconnected systems.
This matters most for gym owners who currently run their pipeline out of a spreadsheet, a notebook at the front desk, or a generic CRM never designed for tours and trial periods. Switching doesn't mean starting your pipeline from zero: existing leads import with an AI column parser built for the platforms Australian gyms most commonly leave, and the whole system is included in every plan rather than sold as a separate add-on with its own invoice and its own login to remember.
Every enquiry lands on a Kanban board with custom stages you control. Drag a lead forward as they move through your sales process and the whole team sees the same live picture instead of a shared spreadsheet nobody trusts.
Set up your pipeline the way your gym actually sells: New Lead, Contacted, Trial Booked, Trial Complete, Member, or your own stage names. Drag and drop leads between stages in one click, and every move is timestamped so you can see exactly how long a lead has sat in each column.
Prefer rows to cards? The same pipeline data is available as a sortable, filterable list view, so your front desk team can work through leads the way they are used to while your sales lead watches the same data as a board.
Tag every lead with its source (website, Instagram, referral, walk-in) and segment your pipeline by tag, stage, or assigned rep. Know exactly which channels are producing your best leads, not just the most leads.
When an existing member refers a friend, the referral is tracked against both records from the moment the lead enters the pipeline, so you always know who to thank and can run a referral programme without a separate tracking sheet.
Two-way SMS is built into VERVE Pulse, not bolted on through a third-party app. Send a text, get a reply, and it threads straight into a unified sales inbox alongside Instagram and Facebook DMs, so your team works from one screen instead of three logins.
Most gym platforms let you blast a one-way SMS campaign. Pulse's CRM is a genuine two-way conversation: a lead can text back and your team sees the reply the moment it lands, with full history against that lead's record.
Enquiries that come in through Instagram or Facebook messages appear in the same unified sales inbox as SMS. No more checking three separate apps to see who has messaged the gym today.
Every conversation sits against the right record automatically. Open a lead card and see the full message history, not a separate chat app you have to cross-reference against your pipeline.
Any staff member with sales access can see the same inbox, so a lead never falls through the cracks because the one person who was texting them is off shift. Handovers happen inside the platform, not over a phone screenshot.
Every lead in the pipeline gets an AI-generated score based on engagement signals: response speed, source quality, enquiry type, and stage history. The same engine suggests the next action, whether that's a follow-up call, a text, or a trial booking reminder.
Lead scoring looks at how quickly a lead responds, where they came from, what they enquired about, and how long they have sat in their current stage, then ranks your pipeline so your busiest reps work the hottest leads first.
Instead of guessing what to do with a lead who has gone quiet, Pulse suggests the next action based on how similar leads converted in the past: a call, a specific offer, or a reminder text, right on the lead card.
Rather than a flat list of everyone who has ever enquired, your team opens the pipeline to a ranked view of who is worth calling today, cutting the guesswork out of a busy front desk shift.
The AI that scores leads is the same retention engine that flags members at risk of cancelling once they join, so the CRM and the member platform share one intelligence layer rather than two disconnected tools guessing independently.
Front desk and sales staff log calls and tours with outcomes and lost reasons in a couple of taps. That history stays attached to the lead permanently, giving owners a clear, auditable picture of exactly what happened with every enquiry.
Every call gets logged with an outcome: booked a tour, needs a follow-up, not interested, wrong number. Over time this builds a call history per lead that shows exactly what has already been tried.
When a tour doesn't convert, log why: price, location, timing, or a competitor. Lost reasons roll up into reporting so owners can see the actual patterns behind lost sales instead of relying on gut feel.
If a lead record is deleted, the CRM keeps an audit trail of who deleted it and when. That matters for accountability during staff turnover and for keeping conversion numbers honest.
Timestamped notes sit on every lead record alongside calls and tours, so a handover between shifts or staff members takes seconds to read rather than a verbal briefing that gets forgotten.
Set follow-up dates and reminders on any lead, or let the drip sequence engine handle it automatically: a trial-booked confirmation, a post-trial check-in, a win-back message for leads who have gone quiet, all sent without a staff member remembering to do it manually.
Set a follow-up date on any lead and it surfaces on your team's task list on the day, so promises to "call back next week" actually happen next week instead of getting lost in a notebook.
Build a sequence of SMS and email touchpoints that trigger automatically as a lead moves through the pipeline: confirmation when a trial is booked, a nudge the day before, a follow-up if they don't show, and a win-back message if they go cold.
Schedule one-off or recurring campaigns to specific lead segments, like a promotion to everyone tagged "trial complete, no sale" from the last 60 days, without manually building the list every time.
The same automation engine that nurtures new leads also runs win-back sequences for members who have cancelled, re-engaging them with a targeted offer rather than letting a past member disappear for good.
Appointment and tour booking runs on per-staff availability, so a lead booking online only sees time slots that are genuinely free. No double-bookings, no phone tag to confirm a time, and every booking drops straight into the pipeline as a stage change.
Each staff member sets their own availability for tours and trials, and the booking widget only offers real open slots, cutting out the back-and-forth of confirming a time by phone or text.
When a lead books a tour, their pipeline stage updates automatically, so your sales pipeline always reflects reality rather than staff remembering to move a card by hand.
Booked tours and trials trigger automatic SMS reminders ahead of the appointment, cutting down on no-shows without anyone having to remember to send a manual text the day before.
Tours, trials, and PT consults all book against the same staff calendar the rest of the gym already runs on, so there is no separate scheduling tool to keep in sync.
Conversion analytics break down performance by salesperson, by lead source, and by pipeline stage, so owners can see who needs coaching, which channels are producing quality leads, and whether the gym is on track against its new-member goal for the month.
See lead-to-trial and trial-to-member conversion rates broken down per team member, so you know exactly who is closing and who needs support, rather than judging performance on gut feel.
Set a new-member target for the month and track live progress against it on the same dashboard your sales team already uses, so everyone can see how close the gym is to hitting its number.
Break down conversion by source, website, Instagram, referral, walk-in, so you can see which channels are actually worth the marketing budget rather than just counting raw enquiry volume.
Once a lead becomes a member, NPS surveys track satisfaction over time, so the same platform that won the member also tells you how happy they are, closing the loop from first enquiry to long-term member.
VERVE Pulse's lead import includes an AI column parser with presets built for the platforms Australian gyms most commonly leave: Mindbody, Glofox (ABC Fitness), Zen Planner, PushPress, Hapana, plus a generic CSV option for anything else. Upload your export and the fields map themselves.
Whether you're exporting a lead list from Mindbody, Glofox, Zen Planner, PushPress, or Hapana, Pulse's import tool recognises the common export formats and maps fields like name, phone, email, and lead source automatically.
Real exports are rarely clean. The AI column parser handles inconsistent headers, merged fields, and odd date formats, flagging anything it isn't confident about for a quick manual check instead of silently getting it wrong.
Existing tags, notes, and source information carry across where the source platform provides them, so your pipeline doesn't start from zero the day you switch on VERVE Pulse.
For the broader move from another platform, including member and billing data, see our switching guide, or read about migrating specifically from Mindbody or Membr.
VERVE Pulse's CRM is not sold separately. The lead pipeline and call logging are included from Core, and two-way SMS, AI lead scoring, and drip sequences unlock on Grow. There are no per-member or per-lead fees on any plan.
Lead pipeline & call logging
AUD +GST · 300 members included
Full CRM with AI & automation
AUD +GST · 600 members included
Full CRM with custom reporting
AUD +GST · 1,200 members included
Extra member capacity is $49/month per additional 100 members, a soft cap that never locks you out. Annual billing gives you 2 months free. See full details on the pricing page.
VERVE Pulse is built by VERVE Fitness, Australia's largest commercial gym equipment supplier, headquartered on the Gold Coast, QLD. That means the CRM is priced in AUD from the start, data is hosted on AWS Sydney for Australian data residency, billing runs on BECS direct debit, and support runs in AEST business hours, not a US call centre reading from a script about a market it doesn't operate in.
For a deeper look at how VERVE Pulse's CRM compares to CRM-only tools and full gym platforms in the Australian market specifically, see our gym CRM Australia page, or read the plain-English breakdown on what a gym CRM actually is if you're still comparing categories.
VERVE Pulse is the strongest gym CRM for Australian gym owners because it is built into a full gym management platform rather than sold as a bolt-on. It includes a visual lead pipeline, two-way SMS, AI lead scoring, and follow-up automation, priced in AUD from $199/month +GST with Australian data hosting and AEST support. Other options like Clubworx and GymMaster cover the basics, but none pair CRM depth with equipment tracking and a full member platform in one login.
A standalone gym CRM typically costs $50 to $150 per month on top of whatever software already runs your memberships and billing. VERVE Pulse includes its full CRM inside every plan: Core at $199/month +GST covers the lead pipeline and call logging, and Grow at $349/month +GST unlocks two-way SMS, AI lead scoring and drip sequences. There is no separate CRM invoice to manage.
Yes. VERVE Pulse's CRM includes two-way SMS built into the platform, so you can send and receive text messages with leads and members without leaving the app. Every conversation threads into a unified sales inbox alongside Instagram and Facebook DMs, so nothing gets missed across channels.
A gym CRM handles the sales side: tracking leads, following up, and converting enquiries into paying members. Gym management software handles the operations side: billing, scheduling, check-ins and reporting for members you already have. VERVE Pulse runs both from the same login, so a lead moves from first enquiry to signed member to active member without ever changing systems. See a full breakdown on our gym CRM vs gym management software page.
Yes. VERVE Pulse's lead import tool includes an AI column parser with presets built for Mindbody, Glofox (ABC Fitness), Zen Planner, PushPress, Hapana, and generic CSV exports. Upload your export and the AI maps the columns to the right fields automatically, so you are not manually matching spreadsheet headers by hand.
A lead pipeline is a visual board that shows every prospect and which stage they are at, from New Lead through Contacted, Trial Booked, and Trial Complete to Member. VERVE Pulse's pipeline is a Kanban board with custom stages, so you can drag a lead forward as they progress and see your whole sales funnel at a glance instead of digging through a spreadsheet.
Yes. Every lead in VERVE Pulse gets an AI-generated score based on engagement signals like response speed, source, and enquiry type, so your team can see which leads are worth calling first. The same AI engine suggests the next action for each lead, whether that is a follow-up call, a text, or a trial booking reminder.
Yes. VERVE Pulse reports on conversion rate by salesperson, so you can see who is closing leads and who needs coaching. Reports break down lead source, call volume, tour outcomes, and new-member goal progress per team member, giving owners a clear read on sales performance without building a separate spreadsheet.
VERVE Pulse's CRM pulls Instagram and Facebook DMs into the same unified sales inbox as SMS and lead notes, so your team replies to every enquiry from one screen regardless of which channel it came in on. There is no need to check three separate apps to follow up with a lead.
Yes. VERVE Pulse offers a 30-day free trial with no card required, and the CRM is included from day one. You can build out your pipeline stages, import your existing leads, and test two-way SMS and AI lead scoring before deciding on a plan.