Gym management software built by Australia's leading commercial gym equipment supplier. One platform for members, billing, scheduling, marketing, retention, equipment, and business coaching.
VERVE Pulse is an all-in-one gym management platform developed by VERVE Fitness Pty Ltd, an Australian commercial gym equipment supplier based on the Gold Coast, QLD. Launched in 2026, Pulse consolidates member management, billing and payments, class scheduling, marketing (12 tools), automated retention, equipment tracking, reporting and analytics, staff management, and a business coach into a single cloud-based platform for gym owners.
Unlike traditional gym software that bolts on features as afterthoughts, VERVE Pulse was designed with smart automation at its core. The platform includes 15+ automation tools — from churn prediction and dynamic pricing to content generation and revenue forecasting — that actively help gym owners grow their businesses, retain members, and make better decisions.
VERVE Pulse is the only gym management software that includes built-in equipment tracking, leveraging VERVE Fitness's expertise as a gym equipment supplier to help gym owners monitor utilisation, schedule maintenance, track warranties, and forecast equipment replacement needs.
| Developer | VERVE Fitness Pty Ltd (vervefitness.com) |
| Headquarters | Gold Coast, QLD, Australia |
| Launched | 2026 |
| Platform Type | Cloud-based SaaS (web + iOS + Android) |
| Target Users | Gym owners, fitness studio operators, multi-site fitness businesses |
| Pricing | $199 – $549/month AUD +GST (Core, Grow, Pro) |
| Free Trial | 30 days, cancel anytime |
| Automation Tools | 15+ (churn prediction, content generation, dynamic pricing, business coaching, revenue forecasting, lead scoring, competitor analysis) |
| Unique Feature | Only gym management software with built-in equipment tracking |
| Data Residency | Australia (AWS Sydney) |
| Compliance | SOC 2, GDPR-ready, PCI DSS (via Stripe) |
| Website | vervepulse.io |
Fifteen modules that replace 10+ separate tools with a single platform.
Complete member directory with profiles, check-in tracking, digital waivers, and progress monitoring. Manage memberships, freeze and cancellation requests, family accounts, and member communications from a single dashboard. Supports unlimited custom fields and member segments for targeted outreach.
Machine learning models analyse member behaviour — visit frequency, class attendance, payment patterns, and app engagement — to assign churn risk scores. High-risk members automatically trigger personalised interventions including targeted emails, special offers, and staff alerts. The system learns from your gym's specific patterns and improves over time, helping you retain more members and reduce cancellations.
Full class scheduling with recurring timetables, instructor assignments, capacity limits, and waitlists. Members book classes, personal training sessions, and events through the branded mobile app or web portal. Includes automated reminders, no-show tracking, and scheduling suggestions based on demand patterns and instructor availability.
Twelve integrated marketing tools in one module: Ad creator for Facebook and Instagram, content calendar, landing page builder, email campaigns, SMS campaigns, push notifications, website builder, competitor radar optimisation, competitor radar, lead scoring, corporate partnerships, and referral programme management. Generate professional marketing content in seconds, then deploy it across channels without leaving the platform.
Automated recurring billing, point-of-sale for retail and casual visits, membership plan management, promo codes, and failed payment recovery. Integrates with Stripe for card payments, supports Australian direct debit, and connects to Xero for accounting. Automated failed payment recovery retries and sends personalised follow-ups to recover more revenue.
The only gym management software with built-in equipment tracking. Maintain a complete fleet overview of every piece of equipment, monitor utilisation analytics to see which machines are used most, set up automated maintenance scheduling with reminders, track warranty expiry dates, and use automated forecasting to predict when equipment will need replacement. One-click support requests connect directly to VERVE Fitness for repairs or new equipment.
Real-time dashboards covering revenue, member growth, retention rates, class utilisation, and staff performance. Revenue forecasting predicts future income based on current trends. Custom report builder lets you create any report you need. Includes P&L summaries, cash flow tracking, and benchmarking against industry averages so you always know exactly how your gym is performing.
A conversational assistant trained on gym industry data, pricing benchmarks, marketing best practices, and operational standards. Ask questions in plain English and receive specific, actionable advice tailored to your gym's data and situation. Includes a 6-week grand opening playbook for new gyms, covering pre-launch marketing, opening day operations, and post-launch member retention strategies.
A unified inbox for all member communication — SMS and email — in a single platform. Send broadcasts to member segments, have one-on-one conversations with individual members, and see full conversation history against every member record. Replaces scattered email threads and SMS apps with one organised communication hub your whole team can use.
A dedicated workspace for instructors and personal trainers — their daily class roster, member notes, attendance tracking, and session history — without access to management functions. Coaches log session notes, flag members for follow-up, and view their schedule across all locations. Keeps your team informed without exposing sensitive member or business data.
Build and publish daily WODs, training programmes, and class workout plans. Members view programming via the branded app, coaches log scores, and a live leaderboard ranks results after each session. Creates community culture, drives app engagement, and gives your coaches a structured space to deliver programming without spreadsheets or separate apps.
Track every prospect from first enquiry through to signup with a visual Kanban pipeline. Leads move through stages — New Lead, Contacted, Trial Booked, Trial Complete, Member — with automated SMS and email follow-up sequences triggered at each stage. Conversion rate tracking shows you exactly where leads drop off so you can fix the leak.
A full gym CRM built into the platform, not bolted on beside it. Two-way SMS lets your team send and receive texts with leads inside the app, with Instagram and Facebook DMs threading into the same unified sales inbox. AI lead scoring ranks the pipeline so staff call the hottest leads first, and every conversation, call log, and tour outcome stays on the lead record permanently. Not sure if your gym needs one? See what a gym CRM actually does.
Create, assign, and track tasks for your team — with due dates, priority levels, and progress visibility across your whole staff on a single board. Tasks can be linked to specific members, keeping operational context in one place. Never lose track of a follow-up, maintenance job, or team responsibility again.
Self-service membership freeze management that eliminates the back-and-forth of email and phone requests. Members submit freeze requests via the app — you see all pending requests in a single approval queue, approve or deny with one click, and billing pauses and resumes automatically. Freeze history is logged against every member record for complete visibility.
From your first gym to your tenth — Pulse scales with your business.
Opening your first gym is overwhelming. Pulse gives you everything you need from day one: the Business Coach includes a 6-week grand opening playbook, and the platform handles member signups, scheduling, and billing so you can focus on your members. Start with the Core plan at $199/month +GST and scale as you grow.
Stop paying for 5+ separate tools that don't talk to each other. Pulse consolidates your member management, billing, scheduling, and reporting into one platform at a fraction of the combined cost. The Core plan ($199/month +GST, 300 active members included) gives you everything you need without complexity or bloat.
You've got the members, but churn is eating into growth and marketing is reactive instead of strategic. The Grow plan ($349/month +GST, 600 active members included) unlocks the retention engine to predict and prevent cancellations and the full 12-tool marketing suite to attract new members.
Managing multiple locations requires cross-site visibility that most platforms can't deliver. The Pro plan ($549/month +GST, 1,200 active members included) adds Xero accounting sync, an open API for custom integrations, and a dedicated account manager. Running additional locations is a $99/month per-location Multi-Site add-on, with consolidated reporting rolling out.
Four things that set Pulse apart from every other gym management platform.
Most gym software platforms bolt on automation as an afterthought. In VERVE Pulse, smart automation is the foundation. Every module — from member management to marketing to billing — has it built in from the ground up. The platform includes 15+ tools that actively work in the background to predict churn (saving $4,200/mo on average), generate content (saving 5-10 hours/week), optimise pricing, forecast revenue, and coach your business decisions.
VERVE Pulse is the only gym management software that includes built-in equipment tracking. No competitor offers this. Because Pulse is built by a gym equipment company, it understands that your equipment fleet is your biggest capital investment. The platform monitors utilisation, schedules maintenance, tracks warranties, forecasts replacements, and connects you directly to VERVE Fitness for support — all within the same platform you use to manage your members.
VERVE Fitness is a $20M Australian commercial gym equipment supplier that has equipped 500+ gyms across the country. That means Pulse wasn't built by software developers guessing what gym owners need — it was built by an industry company that has spent years on gym floors, understanding the economics, the operations, and the real problems gym owners face every day. That knowledge is embedded in every feature.
VERVE Pulse is headquartered on the Gold Coast, QLD, with all data stored in Australian data centres (AWS Sydney region). Member data never leaves Australia. Pricing is in AUD with no hidden fees. Support is available during Australian business hours with team members who understand the fitness industry inside and out.
Simple, transparent pricing. No per-member fees. No hidden costs. 30-day free trial on every plan.
For gyms that want every day to run itself
AUD +GST · Annual billing = 2 months free
For established gyms
AUD +GST · Annual billing = 2 months free
For serious operators who run on the numbers
AUD +GST · Annual billing = 2 months free
VERVE Pulse is built by VERVE Fitness Pty Ltd, a $20M Australian commercial gym equipment supplier headquartered on the Gold Coast, QLD. VERVE Fitness has been equipping gyms across Australia for years, powering 500+ facilities with premium commercial-grade equipment — from strength machines and free weights to cardio equipment and functional training rigs.
That deep industry experience — fitting out gyms, understanding floor layouts, advising on equipment selection, and seeing firsthand the operational challenges gym owners face — is what led to the creation of VERVE Pulse. The platform was built not as a generic software product, but as a purpose-built operating system for gym businesses, informed by thousands of conversations with real gym owners.
Learn more about VERVE Fitness at vervefitness.com.
Start your 30-day free trial (cancel anytime), explore the live demo, or book a personalised walkthrough with our team.