Software Review
Pricing, pros, cons, and verdict — written for gym owners
WellnessLiving is a Canadian gym and wellness business management platform founded in 2012 in Toronto, Ontario. It was designed from the outset as a direct competitor to Mindbody, offering a comparable breadth of features — scheduling, billing, member management, marketing automation, branded apps, and point-of-sale — at a lower price point. WellnessLiving has grown to serve tens of thousands of fitness and wellness businesses across North America, Australia, and internationally.
WellnessLiving's standout feature is its built-in rewards and loyalty program, Rocket Rewards. Members earn points for visits, purchases, class bookings, referrals, and social media engagement, which they can redeem for services, merchandise, or discounts. This loyalty mechanic is natively built into the platform — not a third-party integration — and is more mature than what most competitors offer.
In 2022, WellnessLiving received a significant investment from Welsh, Carson, Anderson & Stowe, a US private equity firm, enabling accelerated growth. The company has since invested in platform improvements and global expansion while maintaining its positioning as the premium Mindbody alternative.
| Plan | Approximate Price | Key Features |
|---|---|---|
| Starter | ~$89/month | Core scheduling, payments, basic marketing, member management |
| Business | ~$149/month | Full marketing automation, rewards program, advanced reporting |
| Enterprise | ~$249/month | Multi-location, API access, custom integrations, dedicated support |
WellnessLiving pricing is published on its website and is more transparent than Mindbody's, though some features are gated behind higher tiers. Annual billing provides a discount. There are no widely reported per-member fees at the standard plan level.
WellnessLiving is the best fit for wellness business operators who want a Mindbody-level feature set at a significantly lower price. If you are currently on Mindbody and frustrated by the cost, WellnessLiving is the most natural migration path — it covers comparable ground, offers free data migration, and costs substantially less.
WellnessLiving is also well-suited for businesses where a loyalty and rewards program is central to member retention strategy. The Rocket Rewards program is a genuine point of difference, and for gyms that run points-based incentives, WellnessLiving does it better out-of-the-box than virtually any other gym management platform.
Gym owners who want AI-powered tools — churn prediction, revenue forecasting, automated content generation, or dynamic pricing — will not find them in WellnessLiving. The platform is feature-rich but has not yet integrated AI in any meaningful way. Equipment-heavy facilities also have no tracking tools available.
The learning curve is real and well-documented in user reviews. Smaller gyms with limited admin bandwidth may find the platform's depth overwhelming rather than empowering. In those cases, simpler platforms like Gymdesk, PushPress Core, or VERVE Pulse's Starter plan may be more appropriate.
WellnessLiving earns its 7.5/10 for genuine strengths — comprehensive features, competitive pricing, the best native loyalty program in the market, and a strong Mindbody-migration story. The score is held back by complexity, variable support, no AI features, and no equipment tracking. For operators switching from Mindbody who want familiar depth at lower cost, it is the strongest option in 2026. For operators who prioritise AI and equipment management, VERVE Pulse is a better fit.
VERVE Pulse vs WellnessLiving — AI features, equipment tracking, and no per-member fees from $79/month.
Mindbody — Consumer marketplace and broader wellness ecosystem for discovery-dependent businesses.
Glofox — Cleaner, simpler UX for boutique class-based studios.
Full WellnessLiving comparison →
WellnessLiving is a comprehensive and competitive platform, often recommended as the best Mindbody alternative. Its built-in rewards program is a genuine strength. However, there is a learning curve, support quality can vary, and it lacks AI features and equipment tracking that more modern platforms now offer.
WellnessLiving pricing starts at approximately $89/month and ranges to around $249/month for full-featured enterprise plans. Pricing is published on the website and is generally more transparent than Mindbody. Annual billing provides a discount.
VERVE Pulse is the best WellnessLiving alternative for gym owners who want AI churn prediction, equipment tracking, and modern automation from $79/month. Mindbody is the alternative for businesses needing a consumer marketplace. Glofox suits boutique studios wanting a mobile-first member experience.