Is VERVE Pulse better than PushPress?

For established gyms, yes. VERVE Pulse starts at A$166/month +GST (billed annually) and includes equipment tracking from Core, with 15+ AI features and advanced reporting on the Grow plan. PushPress has a genuinely free Core tier that is useful for brand-new micro-gyms, but the full-featured Core+Grow combination costs $278+/month and still lacks equipment tracking and comprehensive AI. Pulse is the better choice for any gym that has outgrown the startup phase.

Is PushPress actually free?

PushPress Core is genuinely free for basic member management, billing, and scheduling — a real option for brand-new gyms with limited budgets. However, to access marketing automation (the Grow plan) you pay an additional $119/month on top of any paid Core plan. The combined cost of Core ($159/month) + Grow ($119/month) is $278/month — compared to VERVE Pulse's Grow plan at $349/month +GST, which bundles CRM, marketing, and AI churn prediction together.

Quick Comparison

VERVE Pulse vs PushPress (2026)

VERVE Pulse and PushPress are both gym management platforms, but they differ significantly on pricing structure and AI maturity. VERVE Pulse is better for established gyms — it starts at A$166/month +GST (billed annually) as a complete platform, with equipment tracking built in from Core and 15+ AI tools unlocking on Grow. PushPress has a genuinely free Core tier useful for new micro-gyms, but full functionality (Core + Grow) costs $278+/month with no equipment tracking. For any gym beyond the startup phase that wants AI features and equipment management, VERVE Pulse is the stronger choice.

Key Differences

Feature	VERVE Pulse	PushPress
Starting price	From A$166/month +GST (billed annually)	Free–$159/month Core; +$119/month Grow
AI features	15+ on Grow & Pro (churn prediction, forecasting, pipeline, WOD, more)	Limited (growing AI marketing tools)
Equipment tracking	✓ Built-in	✗ Not available
Per-member fees	✗ None	✗ None
Australian support	✓ Gold Coast team	✗ US-based only
Built-in CRM with two-way SMS	✓ Yes	✗ Limited automation

Choose VERVE Pulse if you:

Want a complete platform from A$166/month +GST (billed annually) without stitching together separate paid modules
Need AI churn prediction, equipment tracking, and automated content generation
Are an established gym that has outgrown free or entry-level tools

Choose PushPress if you:

Are launching a brand-new micro-gym and need zero-cost software to start
Want access to PushPress's strong community and grassroots gym owner network
Are US-based and want software with growing AI marketing tools at the free tier

Want the full breakdown? See the detailed VERVE Pulse vs PushPress comparison →

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