Is VERVE Pulse better than Glofox?

For most gym owners, yes. VERVE Pulse starts at $199/month +GST vs Glofox's ~$110-350/month, offers built-in equipment tracking from Core, and adds 15+ AI tools Glofox lacks on the Grow plan. Glofox has a clean mobile-first UX and strong boutique studio focus, but was acquired by ABC Fitness which has created product uncertainty. Pulse is the stronger choice for AI features, equipment tracking, and transparent pricing.

How does VERVE Pulse pricing compare to Glofox?

VERVE Pulse starts at $199/month +GST with no per-member fees and no lock-in contract. Glofox pricing ranges from approximately $110 to $350/month depending on plan, and historically has not been fully transparent on its website. Pulse offers a 30-day free trial with cancel anytime; Glofox typically offers a demo but not a self-serve free trial.

Quick Comparison

VERVE Pulse vs Glofox (2026)

VERVE Pulse and Glofox are both gym management platforms, but they differ significantly on AI capability and ownership stability. VERVE Pulse is better for gym owners who want AI-powered automation, from $199/month +GST — built-in equipment tracking from Core, plus churn prediction and revenue forecasting on the Grow plan that Glofox does not offer. Glofox has a polished mobile-first UX popular with boutique studios, but its acquisition by ABC Fitness has introduced product uncertainty. For most Australian gym owners who want AI features and equipment tracking, VERVE Pulse is the stronger choice.

Key Differences

Feature	VERVE Pulse	Glofox
Starting price	From $199/month +GST	~$110/month
AI features	15+ on Grow & Pro (churn prediction, forecasting, pipeline, WOD, more)	Limited
Equipment tracking	✓ Built-in	✗ Not available
Per-member fees	✗ None	✗ None listed
Australian support	✓ Gold Coast team	✗ US/Ireland-based
Built-in CRM with two-way SMS	✓ Yes	✗ Limited automation

Choose VERVE Pulse if you:

Want AI churn prediction, forecasting, and content generation built in
Need equipment tracking and maintenance scheduling
Want long-term platform stability from an independent, equipment-native company

Choose Glofox if you:

Prioritise a polished, mobile-first member experience for boutique studios
Already have Glofox embedded in your operations and ABC Fitness tools
Run a class-based studio where Glofox's booking UX is a key member touchpoint

Want the full breakdown? See the detailed VERVE Pulse vs Glofox comparison →

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