Gym software prices in Australia range from under $100 per month for basic tools to well over $1,000 per month once per-member fees, add-ons, and onboarding costs are factored in. Understanding the full picture before you sign anything is essential, because the headline price and the real price are often very different.
Most gym software is priced using one of three models: a flat monthly subscription, a per-member fee layered on top of a base rate, or a percentage-of-revenue model. Flat subscriptions are predictable and scale well as your gym grows. Per-member and percentage models can start cheap but become expensive quickly once your membership base grows past a few hundred people.
Here is a breakdown of the three main pricing models you will encounter:
You pay a fixed amount regardless of how many members you have. This is the most budget-friendly model for growing gyms because your software cost stays constant even as revenue increases. VERVE Pulse uses this model, with plans starting at $199/month +GST.
A low base rate (sometimes free) plus a small charge per active member, often somewhere between fifty cents and two dollars per member per month, depending on the platform. A gym with 400 active members paying a dollar fifty per member pays six hundred dollars per month in usage fees alone, before any base subscription.
Some platforms take a small cut of your processed revenue, often 0.5 to 2 percent. On a gym turning over $50,000 per month, that is $250 to $1,000 per month in platform fees on top of any payment processing fees.
The core price usually covers member management, class scheduling, and basic billing. Features like two-way SMS, AI tools, marketing automation, equipment tracking, door access control, multi-site management, and priority support are frequently sold as add-ons or locked to higher-tier plans. Always check what is actually included at each tier before comparing prices side by side.
| Feature | VERVE Pulse Core ($199/month +GST) | VERVE Pulse Grow ($349/month +GST) | VERVE Pulse Pro ($549/month +GST) | Typical international platforms |
|---|---|---|---|---|
| Member management and profiles | Included | Included | Included | Usually included |
| Class scheduling and online bookings | Included | Included | Included | Usually included |
| BECS direct debit billing (Australian bank accounts) | Included | Included | Included | Varies by platform and region |
| Two-way SMS and unified inbox (Instagram and Facebook DMs) | Included | Included | Included | Often an add-on or higher tier |
| AI lead scoring and churn prediction | Included | Included | Included | Varies by plan |
| Equipment register and maintenance tracking | Included | Included | Included | Rarely included |
| Google Calendar and Mailchimp sync | Not included | Included | Included | Varies by plan |
| Xero integration and custom report builder | Not included | Not included | Included | Varies by plan |
| Door access control (Kisi hardware) | Add-on | Add-on | Add-on | Varies; often an add-on |
| Multi-site management | Add-on | Add-on | Add-on | Often priced per location |
| Per-member fees | None | None | None | Common on some platforms |
| AWS Sydney data residency | Included | Included | Included | Varies; not always Australian |
Hidden costs are where gym software prices can balloon well beyond the advertised rate. Before signing up for any platform, ask specifically about each of the following cost areas, because vendors rarely volunteer this information upfront.
VERVE Pulse offers three flat-rate plans with no per-member fees: Core at $199/month +GST, Grow at $349/month +GST, and Pro at $549/month +GST. Every plan includes the full CRM, billing, class scheduling, AI tools, equipment tracking, member app, and Australian data residency. Choosing annual billing saves the equivalent of two months per year.
For a gym with 300 members, a per-member model charging a dollar fifty per member costs four hundred and fifty dollars per month in usage fees alone, before any base subscription. At that scale, VERVE Pulse's Grow plan at $349/month +GST (flat) is cheaper and includes capabilities that are often sold as add-ons elsewhere.
You can review the full plan breakdown on the VERVE Pulse pricing page, and explore everything included across all plans on the features directory.
Price is one factor, but value per dollar is what matters. A $99 per month platform that lacks two-way SMS, AI retention tools, and Australian billing support may cost you more in lost members and manual admin time than a $349 per month all-in-one solution. When evaluating gym software prices, measure each platform against these criteria:
For a detailed side-by-side evaluation of leading platforms in the Australian market, see our best gym CRM systems in Australia comparison. If you are still working out what type of software you need, start with our what is a gym CRM explainer or download the gym software buyer's guide.
Comparing gym software prices in isolation misses the point. The right platform pays for itself by reducing churn, converting more leads, automating admin, and increasing average member spend. Use our free revenue and ROI calculators to model what a reduction in churn rate or an improvement in lead conversion is actually worth to your gym in annual revenue.
As a rule of thumb: if a platform reduces monthly member churn by even 1 percent at a 300-member gym charging $80 per month, that is three retained members worth $2,880 per year. Software that achieves this easily justifies a $349/month +GST investment.
Australian gym software prices typically range from $99 to $600+ per month depending on the platform, plan tier, and whether per-member fees apply. International platforms can appear cheaper upfront but often add per-member charges, add-on costs, and currency conversion that push the real price higher. VERVE Pulse starts at $199/month +GST with no per-member fees and all core features included.
Yes. The most common hidden costs are payment processing fees (typically 1.5 to 3 percent per transaction), SMS credit bundles, onboarding and data migration fees, per-location charges for multi-site gyms, and add-on modules for features like door access or advanced reporting. Always ask for a full cost-of-ownership breakdown before committing to any platform.
No. VERVE Pulse uses a flat monthly subscription model with no per-member fees. You pay $199/month +GST for Core, $349/month +GST for Grow, or $549/month +GST for Pro, regardless of how many members your gym has. This makes costs predictable and keeps your software bill from rising automatically as your membership base grows.
Yes. VERVE Pulse offers a 30-day free trial with no credit card required, so you can explore the full platform, import your members, and test the features before paying anything. Annual plan subscribers also receive white-glove migration concierge, meaning VERVE handles your member data migration at no extra cost.
Features that directly protect and grow revenue are worth prioritising: AI churn prediction, automated follow-up sequences, two-way SMS, GST-compliant Australian billing, and retention reporting. Features like equipment tracking, door access integration, and multi-site management are valuable for larger or more complex operations. Use the gym software buyer's guide to match features to your gym's specific needs before comparing prices.
Try VERVE Pulse free for 30 days. Full access to the CRM, AI lead scoring, and the whole gym platform underneath it. No card required.