Gym manager software is an all-in-one platform that replaces the spreadsheets, paper forms and disconnected apps most gym owners rely on. It handles member management, class scheduling, billing, lead tracking, staff rostering and reporting from a single dashboard, so a gym manager can run daily operations without switching between tools or chasing paperwork.
Running a gym on a patchwork of separate tools , a booking app here, a payment processor there, a spreadsheet for leads , creates friction at every step. Front desk staff re-enter the same data twice. Leads fall through the cracks because no one owns the follow-up. Billing errors go unnoticed until a member calls angry. And when you want to know whether last month was actually profitable, you are pulling numbers from three different dashboards.
Proper gym manager software removes that friction by keeping every member interaction, payment, booking and conversation in one connected record. The time savings compound quickly, and the revenue protection is even more significant. Automated failed-payment handling alone typically recovers thousands of dollars a month at mid-sized clubs.
Before committing to any platform, check that it covers all eight of these functional areas. A gap in any one of them will push you back toward the patchwork problem you are trying to solve.
VERVE Pulse is gym manager software built specifically for Australian gym owners and operated from the Gold Coast. Every plan includes all eight modules above, with no per-member fees and flat monthly pricing starting at $199/month +GST.
The built-in gym CRM includes a visual lead pipeline, two-way SMS, a unified inbox for Instagram and Facebook DMs, AI lead scoring, call and tour logging, automated follow-up sequences, and by-salesperson reporting. No third-party CRM subscription required.
Build your class timetable, set recurring classes, enable online bookings through the member app, and manage waitlists with automatic promotion. Appointment and tour booking is included. Members can see your public calendar feed from any device.
VERVE Pulse processes memberships via BECS direct debit (Australian bank accounts) and cards through Stripe. The membership plan builder supports sign-up fees, promo codes, gift cards, paid and free freezes, and failed-payment dunning with manual retry. Every invoice is GST-compliant and exportable as PDF or accounting CSV. Xero integration is included on the Pro plan.
Seven role-based permission levels keep the right people in the right areas. Shift rostering and payroll summaries reduce admin at the end of each pay cycle. Personal trainers get their own tools: contracts, accreditations, and document uploads so their compliance paperwork lives in the same system.
AI churn prediction flags at-risk members before they cancel. Win-back automations, NPS surveys, and expiring-contract alerts mean your team is always working the right list. The marketing suite includes email and SMS campaigns, automated drip sequences, AI content generation, push notifications, and a member referral programme.
Self-serve check-in kiosk, QR check-in, and live gym busyness and capacity tracking are included on every plan. Door access control via Kisi hardware is available as an add-on for 24/7 gyms.
Sales, retention, PT, classes, leads by rep, equipment usage, and financial reports are all available. Revenue forecasting and scenario modelling help you plan ahead. The Pro plan adds a custom report builder and a weekly summary email sent directly to your inbox.
Most gym manager software ignores the equipment that makes your gym run. VERVE Pulse includes an equipment register, service and warranty tracking, fault reporting, maintenance guides, and usage analytics on every plan. This capability comes from VERVE Fitness's background as an equipment brand, giving Pulse a depth of equipment tooling no other CRM platform currently offers.
All plans include a 30-day free trial with no credit card required. Annual billing saves you two months compared to month-to-month. White-glove member migration from Mindbody, Glofox, Zen Planner, PushPress, Hapana or CSV is included on annual plans.
| Plan | Price | Best for | Highlights |
|---|---|---|---|
| Core | $199/month +GST | New or small studios | Full CRM, billing, scheduling, check-in, equipment register |
| Grow | $349/month +GST | Growing gyms | Everything in Core, plus Google Calendar sync, Mailchimp sync, advanced retention tools |
| Pro | $549/month +GST | Established and multi-site gyms | Everything in Grow, plus Xero integration, open REST API, custom branded domain, custom report builder |
See the full breakdown on the pricing page or explore every feature on the features directory.
Many gym owners in Australia discover that international gym manager software platforms were not designed with Australian compliance, banking or data residency in mind. The table below compares VERVE Pulse against typical international platforms as a category.
| Feature area | VERVE Pulse | Typical international platform |
|---|---|---|
| BECS direct debit (AU bank accounts) | Included on all plans | Often unavailable or via third party |
| GST-compliant invoicing | Included | Varies by platform and configuration |
| Data residency | AWS Sydney | Typically US or EU servers |
| Per-member fees | None, flat monthly pricing | Common on many plans |
| Equipment register and maintenance tracking | Included on all plans | Rarely included |
| AI churn prediction | Included | Varies by plan or add-on |
| Local Australian support | Gold Coast based, 1300 1947 48 | Typically offshore or email-only |
| Member migration concierge | Included on annual plans | Varies, often paid extra |
For a deeper comparison of the market, read the best gym CRM systems in Australia guide or work through the gym software buyer's guide to build your own shortlist.
If you want to model the revenue impact of switching platforms, the free calculators at VERVE Pulse tools include a churn calculator and revenue forecasting model you can run without signing up.
A gym CRM focuses specifically on managing leads, prospects and member relationships, including pipelines, communication history and follow-up automation. Gym manager software is broader: it includes the CRM layer plus scheduling, billing, staff tools, reporting and access control. VERVE Pulse combines both into one platform. If you want to understand the CRM layer in more detail, the what is a gym CRM explainer covers it thoroughly.
VERVE Pulse starts at $199/month +GST for the Core plan, with no per-member fees. The Grow plan is $349/month +GST and the Pro plan is $549/month +GST. Annual billing includes two free months. International platforms vary widely, and many charge per-member fees on top of a base subscription, so the total cost can scale significantly as your gym grows. Always calculate your all-in monthly cost before comparing.
Yes. VERVE Pulse includes import presets for Mindbody, Glofox, Zen Planner, PushPress and Hapana, as well as standard CSV. Annual plan subscribers receive a white-glove migration concierge service where the VERVE Pulse team handles the member data migration on your behalf, so you do not have to manage it yourself.
Yes. VERVE Pulse supports 24/7 operations through self-serve check-in kiosks, QR check-in, and door access control via Kisi hardware (available as an add-on). Live gym busyness and capacity tracking gives you visibility even when no staff are on site.
Yes. Every VERVE Pulse plan comes with a 30-day free trial and no credit card is required to start. You can explore the full platform, import your data and test the member experience before committing to a paid plan. Call the team on 1300 1947 48 if you want a guided walkthrough during your trial.
Try VERVE Pulse free for 30 days. Full access to the CRM, AI lead scoring, and the whole gym platform underneath it. No card required.