Gym franchise software is a platform that lets a gym group manage multiple locations, member databases, billing, staff, and reporting from one centralised system, rather than running each site on separate logins or disconnected tools. The best platforms give franchisors a real-time group-wide view while letting individual locations operate independently for day-to-day tasks like class scheduling and member check-in.
For Australian gym franchise owners, the stakes are high. A patchy software stack means duplicated admin, inconsistent member experiences across sites, and financial blind spots that compound as the network grows. Choosing the right platform early is one of the most important operational decisions a franchise group will make.
Most gym management platforms are designed for single-site operators. When a franchise group tries to stretch them across multiple locations, they run into the same recurring problems: separate dashboards per site, no consolidated revenue view, member records that do not transfer when a member visits a different location, and staff permissions that cannot be scoped to a single site. The workarounds are expensive in both time and errors.
Franchise-ready gym software solves these problems natively, rather than requiring spreadsheet patchwork or third-party integrations to get a group-level picture.
Every location should be visible and manageable from one login. Franchisors need to move between sites without logging out, compare performance across the network, and push policy changes group-wide without contacting each site individually.
A front-desk staff member at one franchise site should not be able to see member data or revenue figures from another site. True multi-site software lets you define what each staff role can see and do, and limit that access to their specific location. See the full VERVE Pulse features directory for details on the seven staff roles available.
Franchise billing is complex. Group-level reports need to roll up revenue across all sites, but individual locations often run their own membership plans, pricing, and promotions. Your software needs to handle both without forcing a one-size-fits-all plan structure.
Members who visit multiple franchise locations expect their profile, bookings, and payment details to follow them. Disjointed software creates embarrassing experiences at the front desk and drives churn.
A gym franchise that owns 200 or 300 pieces of equipment across a network has a real maintenance and compliance liability. Software that includes an equipment register, service tracking, fault reporting, and warranty management is a genuine operational advantage, not a nice-to-have.
The franchisor needs to see revenue, retention, lead conversion, class attendance, and staff performance across every site in real time, not wait for each franchisee to send a monthly spreadsheet.
VERVE Pulse is a gym CRM and management platform built on the Gold Coast for Australian operators. Its multi-site management capability is designed specifically for franchise and multi-location gym groups, and it addresses every major pain point listed above.
Multi-site management is available as an add-on, billed per location. It gives franchise owners and head-office staff a unified dashboard across the entire network, with the ability to drill into any individual site. Each location runs its own timetable, member records, billing, and staff roster, while the franchisor sees a consolidated view.
VERVE Pulse includes seven distinct staff roles with granular permissions. Franchisees can assign roles that are scoped to a single location, so a site manager at one gym cannot access another site's financials or member data.
All member payments run through BECS direct debit (Australian bank accounts) and Stripe for card payments, with GST-compliant invoicing baked in. There are no workarounds for Australian payment rails, because the platform was built for them from the start. Accounting CSV export and a native Xero integration (Pro plan) make end-of-month reconciliation straightforward for franchise groups with accountants or bookkeepers.
Every VERVE Pulse plan includes the equipment register, which covers service and warranty tracking, fault reporting, maintenance guides, and usage analytics. For a franchise network, this means centralised oversight of every treadmill, cable machine, and rower across all locations, reducing the risk of maintenance gaps or warranty breaches. VERVE Fitness equipment customers are already familiar with this approach to lifecycle management.
The visual lead pipeline, AI lead scoring, two-way SMS, unified inbox with Instagram and Facebook DMs, and automated follow-up sequences are available on every plan. AI churn prediction flags at-risk members before they cancel. Win-back automations and NPS surveys are included from the Grow plan upward. Franchisors can see leads-by-rep reporting across the network to benchmark sales performance site by site. Learn more on the gym CRM product page.
Members use the VERVE Pulse iOS and Android app to book classes, manage their membership, and check in via QR code. The self-serve kiosk mode works at the front desk of every location. Live gym busyness and capacity data are available per site, useful for franchisees managing peak-hour flow.
Franchise groups switching from Mindbody, Glofox, Zen Planner, PushPress, Hapana, or a CSV export get pre-built import presets. Annual plan subscribers get white-glove migration concierge, where the VERVE team handles the member data migration, reducing the risk of errors during a network-wide cutover.
VERVE Pulse has three base plans with flat monthly fees and no per-member charges, which makes budgeting predictable for franchise operations. Visit the pricing page for the full breakdown, including add-on pricing for multi-site management and extra member capacity.
| Plan | Monthly price | Active members included | SMS included | Key franchise-relevant features |
|---|---|---|---|---|
| Core | $199/month +GST | 300 | 500/month | Lead pipeline, equipment register, BECS billing, 7 staff roles, member app |
| Grow | $349/month +GST | 600 | 500/month | Everything in Core, plus gift cards, win-back automation, NPS surveys, PT contracts, Google Calendar and Mailchimp sync, AI landing-page generator |
| Pro | $549/month +GST | 1,200 | 500/month | Everything in Grow, plus custom branded domain, Xero integration, open REST API, custom report builder, revenue forecasting and scenario modelling |
Extra member capacity is available as a $49/month +GST add-on per additional 100 active members. Multi-site management is a separate per-location add-on. Annual billing saves two months across the network. Check the pricing page for current add-on rates.
| Capability | VERVE Pulse | Typical international platforms |
|---|---|---|
| Built for Australian billing (BECS, GST) | Yes, native | Often added via third-party or unavailable |
| AWS Sydney data residency | Yes | Varies; often US or EU hosted |
| Equipment register with service tracking | Yes, on every plan | Rarely included; usually a paid add-on or absent |
| AI churn prediction | Yes | Varies by platform and plan |
| Multi-site management | Yes, via add-on | Available on some platforms, check their current offering |
| Flat monthly fee, no per-member charge | Yes | Many charge per member, which scales costs unpredictably |
| White-glove migration concierge | Yes, on annual plans | Varies; often self-serve or paid extra |
| Local Australian support | Yes, Gold Coast QLD | Typically offshore or async only |
For a broader comparison of gym management platforms available in Australia, see the best gym CRM systems in Australia article, or work through the gym software buyer's guide to score platforms against your franchise's specific requirements.
For franchise groups evaluating the platform, a demo is the practical way to see multi-site workflows, staff permissions, and reporting before committing. Book one at /book-a-demo. To talk through a network-wide rollout, call the team on 1300 1947 48. The guided onboarding wizard and migration concierge (on annual plans) mean most franchise groups are live across all sites without the disruption of a manual cutover.
Use the free revenue and ROI calculators to model what a consolidated platform could save your franchise in admin hours and member churn each year.
Yes. Multi-site management is available as a per-location add-on for VERVE Pulse. It gives franchisors a unified dashboard across the whole network, with the ability to drill into any individual site, while each location manages its own members, timetable, billing, and staff independently.
Each location runs on its own VERVE Pulse plan (Core at $199/month +GST, Grow at $349/month +GST, or Pro at $549/month +GST), with the multi-site management add-on billed per location. There are no per-member fees, which keeps costs predictable as each site grows. Annual billing removes two months of fees across the network. See the pricing page for current add-on rates.
Yes. VERVE Pulse runs on AWS Sydney, meaning all member data is stored and processed within Australia. This is important for franchise groups with obligations under the Australian Privacy Act and for members who expect their data to remain onshore.
Migration timelines depend on network size and the platform you are moving from. VERVE Pulse has pre-built import presets for Mindbody, Glofox, Zen Planner, PushPress, Hapana, and CSV exports. Annual plan subscribers get white-glove migration concierge, where the VERVE team handles the data migration, significantly reducing risk and downtime during a network-wide cutover. Call 1300 1947 48 to discuss a migration plan for your franchise group.
Yes. Every VERVE Pulse plan includes an equipment register with service and warranty tracking, fault reporting, maintenance guides, and usage analytics. For a franchise network managing equipment across multiple sites, this provides centralised oversight and reduces the risk of maintenance gaps or compliance issues. VERVE Fitness has long championed this kind of equipment lifecycle approach for Australian gym operators.
Book a demo and see the CRM, AI lead scoring, and the whole gym platform underneath it, live and tailored to your gym. No obligation.