Gym CRM pricing in Australia varies enormously, from a few hundred dollars a month for entry-level tools to well over a thousand once per-member fees, add-ons, and currency conversion are factored in. Understanding the real cost, not just the headline rate, is essential before you sign a contract.
Gym CRM software in Australia typically costs between $150 and $800 or more per month depending on the platform tier, the features bundled in, and whether the platform charges a flat fee or a per-member fee on top of the base price. Many international platforms price in USD and add GST separately, which inflates the real cost for Australian gym owners even further.
The market broadly splits into three tiers:
Per-member fees look small on a per-unit basis, but they compound quickly at real gym sizes. A charge of just one dollar per member per month adds $300, $600, or $1,200 to your bill for gyms with 300, 600, or 1,200 active members respectively, on top of whatever the base platform fee is. At higher per-member rates (some platforms charge $1.50 to $3 or more), the numbers become significant.
The table below illustrates how per-member pricing compares to a flat-fee model at three common gym sizes, using a hypothetical mid-market platform with a US-dollar base fee that converts to roughly three hundred Australian dollars, plus a per-member charge on top, versus VERVE Pulse at a flat rate.
| Gym size (active members) | Typical international platform (per-member model, est. AUD) | VERVE Pulse Core ($199/month +GST) | VERVE Pulse Grow ($349/month +GST) |
|---|---|---|---|
| 300 members | ~$760/month (base ~$310 + $450 per-member) | $199/month | $349/month |
| 600 members | ~$1,210/month (base ~$310 + $900 per-member) | $199/month | $349/month |
| 1,200 members | ~$2,110/month (base ~$310 + $1,800 per-member) | $199/month | $349/month |
Note: international platform estimates above are illustrative of common per-member pricing structures and should not be taken as confirmed pricing for any specific named platform. Always check current pricing directly with any vendor.
Price alone does not tell the whole story. A platform at $199 a month that includes a full gym CRM, billing, class scheduling, and retention tools is a very different proposition from a $199 platform that charges extra for SMS, automation, and reporting.
At this tier you typically get contact storage, basic class booking, and manual payment collection. CRM-specific features like a visual lead pipeline, automated follow-up sequences, two-way SMS, or AI lead scoring are usually absent or locked behind upgrades. Reporting is often limited to basic attendance counts.
This is where most serious gym management platforms sit. Features expand to include automated workflows, email campaigns, and some reporting. However, per-member fees can push the effective monthly cost well above $500, and CRM depth varies. Many platforms in this tier treat CRM as a lightweight contact list rather than a true sales pipeline tool. Read our best gym CRM systems in Australia comparison for a closer look at what is actually included across the market.
At the top of the market you expect open APIs, multi-site management, custom branding, advanced reporting, and dedicated support. Some platforms charge this much and still apply per-member fees on top, which pushes large gyms into four-figure monthly bills.
VERVE Pulse offers a straightforward three-tier pricing structure with no per-member fees at any level. All plans include the full CRM, billing, class scheduling, check-in, and the equipment register. The difference between plans is depth of features, not member limits.
Annual billing gets you two months free across all plans. You can explore the full breakdown on the VERVE Pulse pricing page.
When you are evaluating gym CRM options in Australia, look beyond the headline monthly fee. Common sources of bill shock include:
VERVE Pulse includes white-glove migration concierge (VERVE's team does the member data migration for you) on all annual plans, and supports import presets from Mindbody, Glofox, Zen Planner, PushPress, Hapana, and CSV files. Data is stored on AWS Sydney, so there are no cross-border data transfer concerns. Payments are processed via BECS direct debit and Stripe, both fully GST-compliant with PDF invoicing.
Use this quick checklist when comparing platforms:
If you are still working out whether a full CRM is the right investment, our what is a gym CRM explainer and the gym software buyer's guide walk through the business case in detail.
Gym CRM software in Australia ranges from roughly $150 to over $1,000 per month depending on the platform, feature tier, and whether per-member fees apply. VERVE Pulse starts at $199/month +GST with no per-member fees and a 30-day free trial, no credit card required. See the full breakdown at vervepulse.io/pricing.
Per-member fees are common on international platforms but not universal. Some platforms, including VERVE Pulse, charge a flat monthly fee regardless of how many members you have. At 600 or more active members, a per-member model can cost two to four times more per month than a flat-fee alternative at a comparable feature level.
The full CRM is included on every VERVE Pulse plan, including Core at $199/month +GST. This covers the visual lead pipeline, two-way SMS, unified inbox (Instagram and Facebook DMs), AI lead scoring, automated follow-up sequences, call and tour logging, and appointment booking. There is no separate CRM module or add-on fee.
Yes. VERVE Pulse offers a 30-day free trial with no credit card required. Annual plans also include two months free and white-glove migration concierge so VERVE's team handles the member data import from your previous platform.
The Core plan at $199/month +GST includes the full CRM, billing (BECS direct debit and Stripe), class scheduling, online bookings, waitlists, check-in kiosk, AI churn prediction, NPS surveys, email and SMS campaigns, point of sale, and the equipment register. Many platforms at similar or higher price points do not include all of these features on their entry-level tier, or apply per-member fees that substantially increase the effective cost. Use the features directory to see the full list of what is included on each plan.
Try VERVE Pulse free for 30 days. Full access to the CRM, AI lead scoring, and the whole gym platform underneath it. No card required.