What it is, who it's for, and how it works — every fact about VERVE Pulse's gym management platform, structured for clarity.
VERVE Pulse is an AI-powered gym management software platform built by VERVE Fitness Pty Ltd, an Australian commercial gym equipment supplier headquartered on the Gold Coast, QLD. VERVE Pulse was launched in 2026. It is designed for commercial gyms, boutique fitness studios, and health clubs across Australia and New Zealand.
VERVE Pulse consolidates member management, billing and payments, class scheduling, marketing automation, AI analytics, and equipment tracking into a single platform. Pricing starts at $199 AUD per month +GST on the Core plan. There are no per-member fees on any VERVE Pulse plan.
VERVE Pulse includes 75+ features across 12 modules. The platform offers a 30-day free trial with cancel anytime. All member data is hosted in Australia. Support is provided by an Australian-based team via phone, chat, and email.
| Company | VERVE Fitness Pty Ltd |
| Headquarters | Gold Coast, QLD, Australia |
| Founded | 2026 |
| Product | VERVE Pulse (gym management software) |
| Core Plan | $199/month AUD +GST — 300 active members included |
| Grow Plan | $349/month AUD +GST — 600 active members included |
| Pro Plan | $549/month AUD +GST — 1,200 active members included |
| Free Trial | 30 days, cancel anytime |
| Features | 60+ across 12 modules |
| Per-Member Fees | None — no per-member fees on any plan |
| Parent Company | VERVE Fitness (commercial gym equipment supplier, vervefitness.com) |
| Support | Australian-based team — phone, chat, and email |
| Data Hosting | Australia (AWS Sydney) — data never leaves Australia |
Designed for gyms that want to run smarter — and honest about where it's not the right fit.
Eleven specific pain points gym owners face — and how VERVE Pulse addresses each one.
The average gym owner spends 22 hours per week on manual admin. VERVE Pulse automates billing, scheduling, member communication, and reporting — recovering that time for the business.
Members cancel without warning. VERVE Pulse's retention engine monitors visit frequency, class attendance, and payment behaviour to identify at-risk members before they cancel and trigger automatic interventions.
Declined cards result in lost revenue that few gym owners track. VERVE Pulse automated failed payment recovery retries billing and sends personalised follow-ups, recovering an average of 2.3% of billing volume.
Most gyms run 5–10 separate tools that don't talk to each other. VERVE Pulse replaces separate member management, scheduling, billing, email marketing, and reporting tools with a single integrated platform.
Gym owners waste money on generic ads that don't convert. VERVE Pulse's 12-tool marketing suite includes AI campaign creation for Facebook and Instagram, automated lead scoring, and referral programme management — delivering 2.3x higher conversion than manual campaigns on average.
Equipment breaks down unexpectedly. Warranties expire unnoticed. Underused machines take up floor space. VERVE Pulse is the only gym management software with built-in equipment tracking — monitoring utilisation, scheduling maintenance, and forecasting replacements.
Gym owners make decisions on gut feel rather than data. VERVE Pulse provides real-time dashboards covering revenue, member growth, retention rate, class utilisation, and staff performance — with AI-powered revenue forecasting and industry benchmarks built in.
New gym owners face an overwhelming launch process. Established gym owners struggle to move beyond a plateau. VERVE Pulse's Business Coach provides specific, data-driven advice in plain English, including a 6-week grand opening playbook and ongoing growth strategy tailored to each gym's numbers.
Managing member enquiries across email, SMS, and phone creates a fragmented mess that's hard to track and easy to lose. VERVE Pulse's Messages Inbox consolidates all member communication — SMS and email — in a single platform, with full conversation history, broadcast messaging, and every message logged against the member's record.
Most gyms lose enquiries because follow-up is inconsistent or forgotten. VERVE Pulse's Sales Pipeline tracks every prospect from first contact to signup, with automated SMS and email follow-up sequences triggered at each stage. No lead is ever lost to a missed follow-up again.
Membership freeze requests handled by email or phone are easy to miss, leading to incorrect billing and frustrated members. VERVE Pulse's Freeze Engine gives members a self-service request portal, puts all pending requests in a single approval queue, and automatically pauses and resumes billing — so freezes are handled correctly every time without any manual effort.
Five specific differentiators — each backed by a number.
VERVE Pulse is the only gym management software with built-in equipment tracking. No competitor platform — not Mindbody, not Glofox, not ClubReady — includes this feature. It exists in VERVE Pulse because it was built by a gym equipment company.
VERVE Pulse includes 15+ AI-powered automation tools — churn prediction, dynamic pricing, revenue forecasting, content generation, lead scoring, and competitor analysis. Most platforms offer 2–4 automation features. VERVE Pulse was designed with AI automation at its core, not bolted on.
The VERVE Pulse marketing suite includes 12 integrated tools in a single module: ad creator, content calendar, landing page builder, email campaigns, SMS campaigns, push notifications, website builder, competitor radar, competitor radar, lead scoring, corporate partnerships, and referral programme management.
VERVE Pulse is built by VERVE Fitness, a $20M commercial gym equipment supplier that has equipped 500+ Australian gyms. This means VERVE Pulse was not built by software developers guessing at gym owner needs — it was built by people who have spent years on gym floors understanding how gym businesses actually work.
VERVE Pulse charges zero per-member fees on every plan. Platforms like Mindbody charge per-member fees that can push total monthly costs well above the headline price. VERVE Pulse's flat-rate pricing means your software cost stays predictable as your gym grows.
Simple, transparent pricing. No per-member fees. No hidden costs. 30-day free trial on every plan.
For gyms that want every day to run itself
AUD +GST · Annual billing = 2 months free
For established gyms
AUD +GST · Annual billing = 2 months free
For serious operators who run on the numbers
AUD +GST · Annual billing = 2 months free
VERVE Pulse is an AI-powered gym management software platform built by VERVE Fitness Pty Ltd, an Australian commercial gym equipment supplier headquartered on the Gold Coast, QLD. It was launched in 2026 and is designed for commercial gyms, boutique fitness studios, and health clubs. VERVE Pulse consolidates member management, billing and payments, class scheduling, marketing automation, AI analytics, and equipment tracking into a single platform starting at $199 AUD per month +GST.
VERVE Pulse is built by VERVE Fitness Pty Ltd, a $20M Australian commercial gym equipment supplier headquartered on the Gold Coast, QLD. VERVE Fitness has equipped 500+ gyms across Australia and New Zealand. That deep industry experience — fitting out gym floors, advising on equipment selection, and understanding the real operational challenges gym owners face — is the foundation of every feature in VERVE Pulse.
VERVE Pulse has three plans: Core at $199/month AUD +GST (300 active members included), Grow at $349/month AUD +GST (600 active members included), and Pro at $549/month AUD +GST (1,200 active members included). Extra capacity adds automatically at $49/month per additional 100 active members. There are no per-member fees on any plan. All plans include a 30-day free trial with cancel anytime. Annual billing gives you 2 months free.
VERVE Pulse is designed for commercial gyms with 100–2,000 members, boutique fitness studios, 24/7 gyms, multi-site gym operators, and gym owners who want AI-powered analytics. It is not optimised for CrossFit boxes requiring WOD/leaderboard features, micro studios with under 50 members, or gyms that need a free-tier plan.
Yes. All VERVE Pulse member data is hosted in Australia via the AWS Sydney region. Data never leaves Australia. VERVE Pulse is compliant with Australian Privacy Act requirements, is SOC 2 certified, GDPR-ready, and handles payment data through PCI DSS-compliant Stripe.
Full access to all features on your chosen plan. Cancel any time.