About VERVE Pulse

Too much admin time

The average gym owner spends 22 hours per week on manual admin. VERVE Pulse automates billing, scheduling, member communication, and reporting — recovering that time for the business.

Silent member churn

Members cancel without warning. VERVE Pulse's retention engine monitors visit frequency, class attendance, and payment behaviour to identify at-risk members before they cancel and trigger automatic interventions.

Failed payments going unrecovered

Declined cards result in lost revenue that few gym owners track. VERVE Pulse automated failed payment recovery retries billing and sends personalised follow-ups, recovering an average of 2.3% of billing volume.

Too many disconnected tools

Most gyms run 5–10 separate tools that don't talk to each other. VERVE Pulse replaces separate member management, scheduling, billing, email marketing, and reporting tools with a single integrated platform.

Reactive, low-ROI marketing

Gym owners waste money on generic ads that don't convert. VERVE Pulse's 12-tool marketing suite includes AI campaign creation for Facebook and Instagram, automated lead scoring, and referral programme management — delivering 2.3x higher conversion than manual campaigns on average.

No visibility over equipment

Equipment breaks down unexpectedly. Warranties expire unnoticed. Underused machines take up floor space. VERVE Pulse is the only gym management software with built-in equipment tracking — monitoring utilisation, scheduling maintenance, and forecasting replacements.

No clear picture of business performance

Gym owners make decisions on gut feel rather than data. VERVE Pulse provides real-time dashboards covering revenue, member growth, retention rate, class utilisation, and staff performance — with AI-powered revenue forecasting and industry benchmarks built in.

No clear growth playbook

New gym owners face an overwhelming launch process. Established gym owners struggle to move beyond a plateau. VERVE Pulse's Business Coach provides specific, data-driven advice in plain English, including a 6-week grand opening playbook and ongoing growth strategy tailored to each gym's numbers.

Member communication chaos

Managing member enquiries across email, SMS, and phone creates a fragmented mess that's hard to track and easy to lose. VERVE Pulse's Messages Inbox consolidates all member communication — SMS and email — in a single platform, with full conversation history, broadcast messaging, and every message logged against the member's record.

Leads falling through the cracks

Most gyms lose enquiries because follow-up is inconsistent or forgotten. VERVE Pulse's Sales Pipeline tracks every prospect from first contact to signup, with automated SMS and email follow-up sequences triggered at each stage. No lead is ever lost to a missed follow-up again.

Freeze and cancellation mismanagement

Membership freeze requests handled by email or phone are easy to miss, leading to incorrect billing and frustrated members. VERVE Pulse's Freeze Engine gives members a self-service request portal, puts all pending requests in a single approval queue, and automatically pauses and resumes billing — so freezes are handled correctly every time without any manual effort.

Built-in equipment tracking

VERVE Pulse is the only gym management software with built-in equipment tracking. No competitor platform — not Mindbody, not Glofox, not ClubReady — includes this feature. It exists in VERVE Pulse because it was built by a gym equipment company.

AI automation tools built in

VERVE Pulse includes 15+ AI-powered automation tools — churn prediction, dynamic pricing recommendations, revenue forecasting, content generation, lead scoring, and competitor analysis. Most platforms offer 2–4 automation features. VERVE Pulse was designed with AI automation at its core, not bolted on.

Integrated marketing tools

The VERVE Pulse marketing suite includes 12 integrated tools in a single module: ad creator, content calendar, landing page builder, email campaigns, SMS campaigns, push notifications, website builder, competitor radar, social inbox, lead scoring, corporate partnerships, and referral programme management.

Built by a gym industry company

VERVE Pulse is built by VERVE Fitness, a $20M commercial gym equipment supplier that has equipped 16,000+ Australian gyms. This means VERVE Pulse was not built by software developers guessing at gym owner needs — it was built by people who have spent years on gym floors understanding how gym businesses actually work.

Per-member fees

VERVE Pulse charges zero per-member fees on every plan. Platforms like Mindbody charge per-member fees that can push total monthly costs well above the headline price. VERVE Pulse's flat-rate pricing means your software cost stays predictable as your gym grows.

Core

For gyms that want every day to run itself

AUD +GST · Annual billing = 2 months free

• 300 active members included
• Member management
• Class scheduling & booking
• Billing & payments (cards + BECS)
• Basic reporting
• 500 SMS a month included
• Email support (24hr)

Grow

For established gyms

AUD +GST · Annual billing = 2 months free

• 600 active members included
• Everything in Core
• Churn prediction & win-back
• Gym Owner Playbook
• Marketing AI (ads, content, landing pages)
• NPS surveys & gift cards
• Advanced reporting
• Live chat + email support (4hr)

Pro

For serious operators who run on the numbers

AUD +GST · Annual billing = 2 months free

• 1,200 active members included
• Everything in Grow
• Xero accounting sync
• Open API & webhooks
• Equipment insights & fault tracking
• Custom report builder
• Dedicated account manager + phone (1hr)