Free Tool
Gym Profit Margin Calculator
Most gym owners don't know their real profit margin. Enter your monthly revenue and expenses below to see your true margin, compare each cost category against Australian gym industry benchmarks, and get Data-driven recommendations to improve profitability.
Your Gym Financials
Enter your average monthly figures in AUD.
Memberships + PT + retail + all other income
Wages, super, commissions, contractors
Lease payments, equipment loans, maintenance
Power, water, internet, insurance premiums
Gym management, POS, music, access control
Cleaning, supplies, accounting, miscellaneous
Your Profit Margin
Expense Benchmarks
Your spend vs Australian gym industry averages
AI Recommendations
Track your margins in real time.
This calculator gives you a snapshot. VERVE Pulse gives you a live P&L dashboard with automated margin alerts, expense tracking, and profitability recommendations — updated every day, automatically.
How to Use This Calculator
Step 1: Enter Your Monthly Revenue
Include all income sources: membership fees, personal training, group classes, merchandise, supplements, café/drinks, and any other revenue your gym generates in a typical month.
Step 2: Enter Your Monthly Expenses
Break down your costs across six categories: rent, staff, equipment, marketing, utilities, and software. Use average monthly figures — if you pay annually for insurance or equipment, divide by 12.
Step 3: Review Your Results
The calculator shows your net profit margin, compares each expense category against Australian gym industry benchmarks, and generates specific recommendations for improving profitability. A healthy gym should target a 15-25% net profit margin.
What is a good profit margin for a gym in Australia?
A healthy net profit margin for an Australian gym is between 15% and 25%. Top-performing gyms with strong retention and controlled costs can exceed 30%. If your margin is below 10%, your expenses are likely out of line with industry benchmarks and should be reviewed urgently.
What percentage of gym revenue should go to rent?
Rent should typically be 15-25% of gym revenue. If your rent exceeds 25% of revenue, you may be over-committed on your lease relative to your membership base. Consider renegotiating your lease, increasing revenue per member, or growing membership to bring this ratio into line.
How much should a gym spend on staff costs?
Staff costs (wages, super, commissions) should be 30-40% of gym revenue. 24/7 gyms with low staffing models can be under 25%, while full-service gyms with large PT teams may be 35-45%. If staff costs exceed 45% of revenue, review your staffing model and consider automation.