SYDNEY, 12 March 2026 — VERVE Fitness, one of Australia's leading commercial gym equipment suppliers, today announced the launch of VERVE Pulse, an AI-first gym management platform designed to replace the patchwork of software tools that gym owners currently rely on. VERVE Pulse combines member management, class scheduling, billing, automated marketing, revenue forecasting, and the industry's only built-in equipment tracking module into a single platform, starting at $79 per month with no per-member fees.
The Australian fitness industry, valued at over $3.2 billion and serving 6.8 million members across more than 7,000 facilities, has historically been underserved by technology. Most gym management platforms were built over a decade ago and have added only superficial automation to fundamentally outdated architectures. VERVE Pulse represents a generational shift: a platform built from scratch with artificial intelligence at its core.
VERVE Fitness has spent years supplying commercial gym equipment to facilities across Australia, giving the company a unique understanding of the operational challenges gym owners face daily. This firsthand experience directly informed the design of VERVE Pulse.
"We've been inside thousands of gyms. We see what gym owners actually deal with every day — the spreadsheets for equipment maintenance, the three different software subscriptions that don't talk to each other, the hours spent on marketing that could be automated," said a VERVE Fitness spokesperson. "VERVE Pulse is the platform we would have wanted to exist when we started working with gym owners. So we built it."
The equipment tracking module is a direct result of VERVE's equipment expertise. Gym owners can catalogue every piece of equipment, automate maintenance schedules based on manufacturer recommendations and actual usage data, track warranties, monitor which equipment members use most, predict when replacements will be needed, and calculate total cost of ownership per machine. No other gym management platform on the market offers this capability.
While many software companies claim AI capabilities, VERVE Pulse delivers practical, measurable intelligence that directly impacts a gym's bottom line.
Churn Prediction: The platform analyses member behaviour across dozens of data points to identify members at risk of cancelling, often weeks before they make the decision. Automated retention campaigns are triggered to re-engage at-risk members. With the average Australian gym losing 30 to 50 percent of members annually, even modest improvements in retention can recover tens of thousands of dollars in revenue.
AI Marketing Suite: VERVE Pulse generates email campaigns, social media content, SMS messages, and promotional material using AI trained on fitness industry best practices. Gym owners who previously spent five to ten hours per week on marketing can produce professional content in minutes.
Revenue Forecasting: Using historical data and predictive models, Pulse forecasts future revenue, membership trends, and cash flow with high accuracy. This transforms financial planning from guesswork into data-driven strategy.
AI Business Coach: An always-available advisor that understands every metric in the gym's performance data. Owners can ask questions in plain language and receive actionable, data-backed recommendations.
One of the most persistent complaints from gym owners about existing software platforms is hidden costs. Per-member fees that scale unpredictably, long-term contracts with early termination penalties, setup fees, migration fees, and constant upselling of add-on features have created widespread distrust.
VERVE Pulse takes a deliberately different approach. All pricing is published on the website. There are three tiers — Starter ($79/month), Growth ($199/month), and Pro ($349/month) — with no per-member fees at any level. There are no lock-in contracts; customers can cancel at any time. The 14-day free trial requires cancel anytime, no lock-in. And data migration from any existing platform is free.
In an era of increasing data privacy awareness, VERVE Pulse stores all customer data in Australian data centres located in Sydney. The platform is SOC 2 compliant and adheres to the Australian Privacy Act. Local support is available during AEST business hours, eliminating the frustration of dealing with international support teams in incompatible time zones.
VERVE Pulse is available immediately for gym owners across Australia and internationally. New customers can start a 14-day free trial with cancel anytime at vervepulse.io. Free data migration is available from all major gym management platforms including Mindbody, Glofox, Gymdesk, WellnessLiving, Zen Planner, GymMaster, and PushPress.
VERVE Fitness is one of Australia's leading commercial gym equipment suppliers, designing, manufacturing, and distributing equipment to gyms, studios, and fitness facilities nationwide. With deep expertise in what it takes to build and operate a world-class gym, VERVE Fitness created VERVE Pulse to give gym owners the intelligent software tools that match the quality of their physical equipment. For more information, visit vervefitness.com and vervepulse.io.
Start your 14-day free trial. Cancel anytime. No lock-in. No per-member fees.