Studio Twenty-Four is a 24/7 gym chain operating three locations across Brisbane: Fortitude Valley, Carindale, and Chermside. Founded by Jake Drummond in 2018, the business grew from a single site to three in under four years. By mid-2025, the chain had 2,200 members across all locations -- but the operational infrastructure had not kept pace with the growth.
Each location had evolved its own tech stack. Fortitude Valley used Glofox for member management. Carindale ran on a combination of Zen Planner and manual spreadsheets. Chermside, the newest site, was using Mindbody because the site manager had experience with it from a previous job. Three locations, three platforms, three sets of data that did not talk to each other.
The consequences were painful. Jake spent roughly 20 hours per week consolidating reports from three systems into a single spreadsheet to understand how the business was performing. Equipment maintenance was managed through a shared Google Doc at each site, which meant service logs were inconsistent and often weeks out of date. Staff scheduling required three separate roster systems, making it nearly impossible to move staff between sites to cover absences.
Members who visited multiple locations had separate profiles at each site, making it impossible to get a unified view of their engagement. Marketing campaigns went out from three different email platforms with inconsistent branding. And when a piece of equipment broke down at one location, there was no way to check if the same machine at another site was due for the same service.
Jake migrated all three locations to VERVE Pulse's Enterprise plan in October 2025. The migration was completed in four weeks -- one week per site plus a final week for data verification and staff training across all locations simultaneously.
The multi-site dashboard was the centrepiece. For the first time, Jake had a single view showing revenue, member activity, churn, and class utilisation across all three locations. He could see consolidated totals or drill into any individual site. Comparison views showed how each location performed relative to the others on every metric, making it immediately obvious where to focus attention.
Pulse's centralised equipment register catalogued every piece of gear across all three sites. Each item received a QR code that staff could scan to log usage, report issues, or record maintenance. The system generated automated maintenance schedules based on manufacturer recommendations and actual usage hours. Cross-site reporting showed equipment health at a glance and flagged when multiple machines of the same model were approaching service intervals simultaneously -- allowing Jake to negotiate bulk service contracts with suppliers.
The staff management module replaced three separate roster systems with one unified calendar. Managers could see availability across all locations, schedule shifts at any site, and easily arrange cover when someone called in sick. Staff qualifications, certifications, and training records were centralised, ensuring compliance across all three gyms. Payroll data flowed from the same system, eliminating the manual reconciliation that previously ate hours every fortnight.
Unified member profiles meant that a member who signed up at Fortitude Valley could walk into Carindale and be recognised immediately. Visit history, class preferences, billing status, and churn risk scores followed the member across all sites. Marketing campaigns now went through a single platform with consistent branding, while still allowing per-location targeting for events, promotions, and class announcements.
Finally, the AI Business Coach provided weekly cross-site recommendations. It identified that Chermside was underperforming on class utilisation compared to the other two sites and recommended shifting two evening classes to morning slots based on member check-in patterns. It flagged that Carindale's equipment cost-per-use was 40% higher than Fortitude Valley's, leading Jake to discover that two treadmills were being serviced twice as often as necessary.
Six months after completing the migration, Studio Twenty-Four measured improvements across four key areas.
Admin time dropped by 20 hours per week. The consolidated dashboard eliminated the weekly reporting exercise that had consumed most of Jake's Mondays. Staff scheduling that previously took 3 hours per site per week now took 2 hours total. Equipment maintenance logging, previously manual and inconsistent, became a 30-second QR scan. Jake reinvested the freed-up time into strategic planning and site visits focused on member experience rather than admin tasks.
Equipment failures fell by 35%. Preventive maintenance schedules, automated alerts, and cross-site maintenance coordination meant issues were caught earlier and addressed more consistently. In the six months on Pulse, total equipment downtime across all three sites was 62% lower than the same period the previous year. Jake estimated the savings in emergency repair costs at approximately $18,000.
Revenue per site grew by 18%. Better member retention (enabled by unified churn prediction across all sites), consistent marketing, cross-site upselling, and the AI Business Coach's scheduling recommendations all contributed. The most impactful single change was the Chermside class schedule optimisation, which increased class attendance at that site by 28% and led to 45 new membership sign-ups from class trial visitors over three months.
Member experience became consistent across all three sites. Members reported (via automated NPS surveys) that the experience of visiting different locations now felt seamless. Unified profiles meant no more re-registering at a new site. Cross-site class bookings worked from one app. And the community features connected members across all three locations, strengthening the overall Studio Twenty-Four brand identity.
"Before Pulse, I had three separate businesses. Now I have one operation with three doors. I can see everything in one place, make decisions in minutes instead of days, and actually focus on growing instead of just keeping up."-- Jake Drummond, Founder & CEO, Studio Twenty-Four
Yes. Pulse's Enterprise plan includes full multi-site management with a centralised dashboard showing real-time data across all locations. You can view consolidated reports or drill down to individual sites. Each location maintains its own member records, class schedules, staff rosters, and equipment registers while rolling up into unified financial and performance reporting.
Pulse creates a centralised equipment register where every piece of gear across all sites is catalogued with purchase date, warranty status, maintenance schedule, and usage data. Each item gets a unique QR code that staff can scan to log issues, record maintenance, or check service history. The system generates automated maintenance alerts based on usage hours or calendar intervals and surfaces a cross-site dashboard showing equipment health and upcoming services.
The best multi-site gym management software provides centralised reporting, per-location customisation, unified member management with cross-site access, consistent equipment tracking, and staff scheduling across locations. Pulse is designed specifically for multi-site operators, offering all of these features plus AI-powered analytics that compare performance across locations and identify opportunities for improvement.
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