The VERVE Makoto Commercial Series ($4,599–$5,999 per machine) offers genuine commercial-grade strength training at roughly half the price of Technogym Selection ($8,000–$15,000). A full Makoto circuit costs ~$55,000 versus ~$120,000+ for Technogym. The Selection wins on industrial design, the Technogym ecosystem, and luxury brand appeal. The Makoto wins on value, range breadth (15+ machines), and total cost of ownership. For 90% of commercial gyms, the Makoto delivers equivalent training outcomes at a fraction of the investment.
The table below compares equivalent machines from the VERVE Makoto and Technogym Selection ranges. Technogym prices are approximate dealer prices in AUD (they vary by dealer, configuration, and order size). VERVE Makoto prices are current retail as of April 2026.
| Machine Type | VERVE Makoto | Technogym Selection | Saving |
|---|---|---|---|
| Chest Press | $4,599 | ~$10,000 | ~$5,400 |
| Converging Chest Press | $4,999 | ~$11,000 | ~$6,000 |
| Shoulder Press | $5,999 | ~$11,500 | ~$5,500 |
| Lat Pulldown / Seated Row | $5,999 | ~$12,000 | ~$6,000 |
| Pec Fly / Rear Delt | $5,299 | ~$11,000 | ~$5,700 |
| Leg Extension | $5,999 | ~$10,500 | ~$4,500 |
| Prone Leg Curl | $5,999 | ~$10,500 | ~$4,500 |
| Leg Press | $5,499 | ~$13,000 | ~$7,500 |
| Hip Abduction | $5,999 | ~$10,000 | ~$4,000 |
| Abdominal | $5,999 | ~$9,500 | ~$3,500 |
| 10-Machine Circuit Total | ~$56,390 | ~$109,000 | ~$52,600 |
This is where Technogym genuinely excels. The Selection range is designed by Antonio Citterio, one of Italy’s most celebrated industrial designers. The machines have clean lines, concealed cable routing, slim profiles, and a level of visual refinement that makes them look like furniture rather than gym equipment. If your gym is in a five-star hotel lobby, a luxury residential building, or a premium boutique studio where aesthetics are a core part of the brand, Technogym looks the part in a way few competitors can match.
The VERVE Makoto has a more traditional commercial gym aesthetic — matte black powder-coated frames, visible structural steel, and a robust industrial look. It is clean, professional, and consistent across the range, but it does not have the same design finesse as the Selection. For the vast majority of commercial gyms, 24/7 facilities, and PT studios, the Makoto looks great on the floor. It is only in ultra-premium environments where the visual gap becomes meaningful.
Both ranges are built for 24/7 commercial gym use. The Technogym Selection uses high-quality steel with precision manufacturing, refined bearing systems, and tight tolerances throughout. The VERVE Makoto uses heavy-gauge steel frames with commercial-grade welds and thick powder-coat finishes. In daily use, both machines feel planted, solid, and stable under maximum loads.
The practical difference comes down to refinement rather than durability. Technogym machines feel slightly more polished in their transitions — seat adjustments click with a more precise feel, weight stacks are fractionally quieter, and moving parts have tighter tolerances. The Makoto machines are robust and smooth, but there is a small perceptible gap in the premium feel of the adjustment mechanisms and hardware. Under actual training loads, the difference in the resistance curve and exercise quality is negligible. Both will handle thousands of reps per week for years without structural issues.
This is Technogym’s strongest competitive advantage. The Selection range integrates with the Mywellness ecosystem — a connected fitness platform that lets members track workouts, follow guided programs, and log sets automatically via NFC key technology. Gym owners can use the Mywellness dashboard to see equipment utilisation data, create workout programs for members, and deliver a tech-forward experience. Technogym has invested heavily in this ecosystem and it works well for gyms that want to differentiate on technology.
The VERVE Makoto does not offer connected fitness, digital tracking, or app integration on its strength machines. There is no screen, no NFC, no automatic rep counting. Members track their workouts manually or via their own fitness apps.
Is this a dealbreaker? For most gyms, no. Connected fitness on strength machines has low adoption rates even in gyms that have it. Members tend to care about connected features on cardio equipment (treadmill screens, bike apps, rower displays) far more than on pin-loaded machines. The practical impact of not having Mywellness on your chest press is minimal for the average gym member. However, if technology and data are core to your brand proposition, Technogym’s ecosystem is genuinely impressive and hard to replicate.
The biggest practical difference between these two ranges is cost. Here is what a full strength floor looks like at three different scales:
| Circuit Size | VERVE Makoto | Technogym Selection | Saving with Makoto |
|---|---|---|---|
| 5-Machine Starter | ~$28,000 | ~$55,000 | ~$27,000 |
| 10-Machine Standard | ~$56,000 | ~$109,000 | ~$53,000 |
| 15-Machine Full Floor | ~$83,000 | ~$160,000+ | ~$77,000+ |
These savings are not trivial. A $53,000–$77,000 saving on your strength floor can fund:
Warranty coverage is comparable between the two ranges, with a meaningful practical difference in local support.
| Warranty Area | VERVE Makoto | Technogym Selection |
|---|---|---|
| Frame Warranty | Structural warranty | 10-year frame warranty |
| Parts and Labour | 2 years | 2 years parts |
| Service Location | Local — Upper Coomera, QLD | Via authorised AU dealers |
| Parts Lead Time | Days — ex-stock in Australia | 2–16 weeks (sourced from Italy) |
| Service Network | Direct from VERVE Fitness | Third-party authorised technicians |
The practical advantage for VERVE is speed. When a cable snaps or a pulley needs replacing in a busy gym, the difference between a 3-day turnaround and a 12-week wait for parts from Italy matters enormously. A machine out of commission for months frustrates members and reduces the capacity of your gym floor. VERVE’s local Australian operation means faster parts availability and direct communication with the support team.
For training outcomes, yes. The VERVE Makoto delivers equivalent biomechanics, smooth cam-driven resistance curves, and commercial-grade durability at roughly half the price. The Technogym Selection wins on industrial design aesthetics, connected fitness via the Mywellness ecosystem, and luxury brand prestige. For 90% of commercial gyms, the Makoto provides the same training quality members need at a significantly lower investment.
A 10-machine Makoto circuit costs approximately $56,000 AUD. An equivalent Technogym Selection circuit costs $109,000–$150,000 AUD. That is a saving of $53,000–$94,000 — enough to fund your entire cardio floor, six months of marketing, or a significant portion of your gym fitout. View the full Makoto range at vervefitness.com.au.
Both are genuine commercial-grade machines built for 24/7 gym use. The Technogym Selection has a more refined industrial design with smoother external finishes and attention to aesthetic detail. The Makoto uses heavy-gauge steel frames with commercial-grade welds and thick powder-coat finishes. In terms of structural durability and functional longevity under heavy commercial use, they are comparable. The Selection looks more premium; the Makoto is built just as tough.
If your gym charges $80+ per week and competes with luxury hotel gyms or premium boutique studios, the Technogym brand and Mywellness ecosystem can justify the premium. If you are a standard commercial gym, 24/7 facility, PT studio, or independent operator charging $15–$50 per week, the Makoto delivers the same training experience at half the cost. Most members judge equipment by how it feels to use, not the logo on the shroud.
Yes, many gym owners mix brands. A common approach is to use Technogym for high-visibility cardio (treadmills with screens, bikes with apps) and VERVE Makoto for the strength floor. This gives you the Technogym brand presence where members notice it most while saving significantly on strength machines where brand visibility matters less. The aesthetic difference is manageable as both ranges use dark frames and clean lines.
The VERVE Makoto comes with a structural frame warranty and 2-year parts and labour warranty with local Australian support from Upper Coomera, QLD. Technogym Selection typically offers a 10-year frame warranty and 2-year parts warranty, with service through authorised Australian dealers. Both provide adequate commercial coverage. The practical advantage for VERVE is faster local parts availability — Technogym replacement parts can take 8–16 weeks if sourced from Italy, while VERVE stocks parts locally for days-not-weeks turnaround.
15+ machines designed for 24/7 commercial gyms. Pin-loaded and plate-loaded options from $4,599. Save $50,000–$77,000 compared to Technogym Selection on a full strength circuit.
View the Makoto Collection