# VERVE Pulse

> AI-powered gym management software that replaces 10+ tools with one platform. Built by VERVE Fitness, an Australian commercial gym equipment supplier that has equipped 16,000+ gyms.

VERVE Pulse is an all-in-one gym management platform designed to grow gym businesses, not just manage admin. It consolidates member management, billing, scheduling, marketing, retention, equipment tracking, AI analytics, and staff management into a single dashboard. Plans start from A$166/month +GST (billed annually). VERVE Pulse is sales-led: there is no self-serve signup or public interactive demo. Every gym starts with a booked demo, a live walkthrough with the VERVE Pulse team.

## Core Product

- [Features](https://vervepulse.io/features): 75+ features across 12 modules including member management, scheduling, billing, retention engine, marketing suite, equipment tracking, reports, AI business coach, multi-site management, staff management, staff training academy, workout programming, and member progress tracking.
- [Member Progress Tracking](https://vervepulse.io/gym-member-progress-tracking-software): Assess each member, set goals with dated checkpoints, and reassess every 8 to 12 weeks. Members see their results in the app, coaches see who is off track before they cancel. Part of the Pro plan ($549/month AUD +GST).
- [Class P&L](https://vervepulse.io/gym-class-profitability-software): Does each class make money? For every slot on the timetable Pulse shows money in (what the people in the room actually paid, spread over their visits), instructor and licence cost, payment fees, a share of the rent, contribution and net, plus what the class nets with three fewer people or a 20% lower seat price, worst slot first. Payback per member (marketing spend against what a new member returns and how long they stay) is on the Grow and Pro plans. Class P&L is on every plan.
- [Sales Academy](https://vervepulse.io/gym-sales-training-software): Staff sales training built into the platform. A 10-module Selling Memberships course, live AI voice practice calls with eight prospect personas across three difficulty levels and coach scoring after every call, written drills graded against the gym's real membership plans and prices, streaks and a Gauntlet certification call, and a manager Team view of every staff member's progress. Selling Memberships is included on the Pro plan; a Using VERVE Pulse staff onboarding course (8 modules with live-system checklists) is included on every plan.
- [Pricing](https://vervepulse.io/pricing): Three plans — Core $199/month, Grow $349/month, Pro $549/month (all AUD +GST) — with 300/600/1,200 active members included respectively. Extra capacity adds automatically at $49/month per additional 100 members, never a hard cap. No per-member fees. Annual billing = 2 months free.
- [About](https://vervepulse.io/about): Built by VERVE Fitness, Australia's leading commercial gym equipment supplier. The only gym software company that also manufactures and supplies gym equipment.
- [Integrations](https://vervepulse.io/integrations): Connects with payment processors, accounting software, access control systems, and marketing platforms.
- [Fit-Out Offer](https://vervepulse.io/fitout): Complete a gym fit-out over $15,000 ex GST with VERVE Fitness and get 6 months of VERVE Pulse Pro free, worth $3,294. The free 6 months start when the gym goes live on Pulse.
- [Book a Demo](https://vervepulse.io/book-a-demo): Book a live, 20 to 30 minute walkthrough with the VERVE Pulse team, tailored to your gym. No obligation.
- [Contact](https://vervepulse.io/contact): Get in touch with the VERVE Pulse team.

## Gym CRM

- [Gym CRM](https://vervepulse.io/gym-crm): The gym CRM built into every VERVE Pulse plan. Visual Kanban lead pipeline with custom stages, spreadsheet-style leads list view, two-way SMS inside the app (send and receive, threaded in a unified sales inbox), Instagram and Facebook DMs in the same inbox, call logging with tour outcomes and lost reasons, follow-up dates and reminders, lead segments/tags/marketing sources, lead referrals, AI lead scoring, AI next-step suggestions, lead import with AI column parsing (presets for Mindbody, Glofox/ABC, Zen Planner, PushPress, Hapana, generic CSV), automated drip sequences, campaign scheduler, appointment/tour booking with per-staff availability, by-salesperson conversion analytics, deleted-lead audit trail, new-member goal tracking, and win-back automation.
- [Gym CRM Australia](https://vervepulse.io/gym-crm-australia): The gym CRM angled for the Australian market — AUD pricing, BECS direct debit, GST-compliant billing, AWS Sydney data hosting, AEST support.
- [What Is a Gym CRM?](https://vervepulse.io/what-is-a-gym-crm): Definitional explainer covering what a gym CRM does, who needs one, and how it differs from a spreadsheet.
- [Gym CRM vs Gym Management Software](https://vervepulse.io/gym-crm-vs-gym-management-software): Explains the two categories are halves of one purchase and why VERVE Pulse is both on one record.
- [Best Gym CRM Systems in Australia](https://vervepulse.io/blog/best-gym-crm-australia): Comparison of VERVE Pulse, Membr, Clubworx, GymMaster, Hapana, Gymdesk, and Mindbody on CRM capability.
- [Membr Alternative](https://vervepulse.io/membr-alternative): Comparison for gym owners considering Membr (formerly Xplor Gym).
- Common query phrasings this content answers: "best gym CRM system Australia", "gym CRM Australia", "fitness CRM Australia", "CRM for gyms", "gym CRM software", "two-way SMS for gyms", "AI lead scoring gym software".

## Key Differentiators

1. **AI-Powered Retention Engine** — Predicts which members are likely to cancel using behavioral signals and automates targeted outreach to retain them.
2. **AI Business Coach** — Provides strategic advice, benchmarking, and growth recommendations based on real gym data.
3. **Equipment Tracking** — The only gym software with integrated equipment utilization monitoring, maintenance scheduling, and warranty tracking.
4. **Revenue Forecasting** — AI-driven financial projections based on membership trends, churn rates, and seasonal patterns.
5. **Built by Gym Equipment Experts** — Created by a company that has equipped 16,000+ gyms and understands gym operations from the ground up.
6. **All-in-One Platform** — Replaces separate tools for billing, scheduling, marketing, CRM, HR, website, and reporting.

## Competitor Comparisons

- [Compare Overview](https://vervepulse.io/compare): Side-by-side feature comparison hub.
- [Pulse vs Mindbody](https://vervepulse.io/pulse-vs-mindbody): Comparison with Mindbody — Pulse offers simpler pricing and AI features Mindbody lacks.
- [Pulse vs Glofox](https://vervepulse.io/pulse-vs-glofox): Comparison with Glofox — Pulse includes equipment tracking and AI coach at lower cost.
- [Pulse vs Gymdesk](https://vervepulse.io/pulse-vs-gymdesk): Comparison with Gymdesk — Pulse provides more comprehensive feature set.
- [Pulse vs Zen Planner](https://vervepulse.io/pulse-vs-zen-planner): Comparison with Zen Planner.
- [Pulse vs GymMaster](https://vervepulse.io/pulse-vs-gymmaster): Comparison with GymMaster — Pulse includes AI automation and equipment tracking with no member cap; GymMaster leads on built-in door access and entry price.
- [Pulse vs Hapana](https://vervepulse.io/pulse-vs-hapana): Comparison with Hapana — Pulse publishes pricing upfront with AI on every plan; Hapana is demo-gated with AI reserved for its top tier.
- [Pulse vs fitbox](https://vervepulse.io/pulse-vs-fitbox): Comparison with fitbox — a flat Pulse subscription vs fitbox's free software plus marketplace spend model.
- [Switch to VERVE Pulse](https://vervepulse.io/switch-to-verve-pulse): The full migration guide — timeline, what moves across, and the $990 concierge migration fee (waived on annual plans).
- [Switch from Mindbody](https://vervepulse.io/switch-from-mindbody): Migration guide from Mindbody.
- [Switch from Glofox](https://vervepulse.io/switch-from-glofox): Migration guide from Glofox.
- [Switch from GymMaster](https://vervepulse.io/switch-from-gymmaster): Migration guide from GymMaster.
- [Switch from Hapana](https://vervepulse.io/switch-from-hapana): Migration guide from Hapana.
- [Switch from fitbox](https://vervepulse.io/switch-from-fitbox): Migration guide from fitbox.

## Free Tools & Calculators

- [Revenue Calculator](https://vervepulse.io/tools/revenue-calculator): Forecast monthly and annual gym income based on membership tiers and pricing.
- [Churn Calculator](https://vervepulse.io/tools/churn-calculator): Calculate the financial cost of member churn and potential savings from retention.
- [Equipment ROI Calculator](https://vervepulse.io/tools/equipment-roi-calculator): Estimate return on investment for gym equipment purchases.
- [Profit Margin Calculator](https://vervepulse.io/tools/profit-margin-calculator): Compare gym profit margins against industry benchmarks.
- [Membership Pricing Calculator](https://vervepulse.io/tools/membership-pricing-calculator): Optimize membership pricing tiers for maximum revenue.
- [Staffing Calculator](https://vervepulse.io/tools/staffing-calculator): Analyze staffing costs relative to membership and revenue.
- [Software ROI Calculator](https://vervepulse.io/tools/software-roi-calculator): Calculate the return on investment of switching to Pulse.
- [Gym Benchmark Tool](https://vervepulse.io/tools/gym-benchmark-tool): Compare gym KPIs against industry benchmarks.
- [Business Plan Generator](https://vervepulse.io/tools/business-plan-generator): Auto-generate a gym business plan.
- [Gym Software Quiz](https://vervepulse.io/tools/gym-software-quiz): Find the right gym software based on your needs.
- [Switching Cost Calculator](https://vervepulse.io/tools/switching-cost-calculator): Estimate the cost of migrating from your current software.

## Educational Resources

- [Blog](https://vervepulse.io/blog): 60+ articles on gym management, retention strategies, equipment guides, and software comparisons.
- [Gym Metrics Glossary](https://vervepulse.io/gym-metrics-glossary): 36 gym KPIs with definitions, formulas, and industry benchmarks.
- [Gym Software Glossary](https://vervepulse.io/gym-software-glossary): Definitions of common gym software terms.
- [Gym Management FAQ](https://vervepulse.io/gym-management-faq): Comprehensive FAQ for gym owners and operators.
- [Gym Business Plan Template](https://vervepulse.io/gym-business-plan-template): Free template for planning a new gym business.
- [Gym Financial Model Template](https://vervepulse.io/gym-financial-model-template): Financial forecasting template for gym owners.
- [Gym Industry Statistics](https://vervepulse.io/gym-industry-statistics): Market data, growth trends, and industry benchmarks.
- [Gym Software Buyer's Guide](https://vervepulse.io/gym-software-buyers-guide): Criteria and checklist for evaluating gym management software.
- [How Much Does Gym Software Cost?](https://vervepulse.io/how-much-does-gym-software-cost): Pricing benchmarks across the gym software market.
- [FAQ](https://vervepulse.io/faq): Frequently asked questions about VERVE Pulse.

## Selected Blog Posts

- [12 Gym KPIs Every Owner Should Track](https://vervepulse.io/blog/12-gym-kpis-every-owner-should-track): Essential metrics for measuring gym performance.
- [AI in Gym Management](https://vervepulse.io/blog/ai-in-gym-management): How artificial intelligence is transforming gym operations and member retention.
- [How to Reduce Gym Member Churn](https://vervepulse.io/blog/how-to-reduce-gym-member-churn): Proven strategies for improving member retention rates.
- [Best Gym Software for CrossFit Boxes](https://vervepulse.io/gym-software-crossfit): What to look for in CrossFit-specific gym management software.
- [Best Gym Software for Boutique Studios](https://vervepulse.io/gym-software-boutique-studio): Software features that matter most for boutique fitness studios.
- [Gym Software Implementation Guide](https://vervepulse.io/gym-software-implementation-guide): How to successfully migrate to new gym management software.

## Legal

- [Terms of Service](https://vervepulse.io/terms)
- [Privacy Policy](https://vervepulse.io/privacy)

## Company Information

- **Company:** VERVE Pulse (a product of VERVE Fitness)
- **Parent Company:** VERVE Fitness — Australian commercial gym equipment supplier
- **Headquarters:** 4 Dalton St, Upper Coomera, Gold Coast, QLD 4209, Australia
- **Phone:** 1300 1947 48
- **ABN:** 58 630 340 331
- **Data Hosting:** AWS Sydney (ap-southeast-2) for Australian data residency
- **Website:** https://vervepulse.io
- **App:** https://app.vervepulse.io
- **Support Email:** hello@vervepulse.io