# VERVE Pulse

> AI-powered gym management software that replaces 10+ tools with one platform. Built by VERVE Fitness, an Australian commercial gym equipment supplier that has equipped 16,000+ gyms.

VERVE Pulse is an all-in-one gym management platform designed to grow gym businesses, not just manage admin. It consolidates member management, billing, scheduling, marketing, retention, equipment tracking, AI analytics, and staff management into a single dashboard. Plans start from $199/month AUD +GST with a free 30-day trial (no credit card required).

## Core Product

- [Features](https://vervepulse.io/features): 75+ features across 12 modules including member management, scheduling, billing, retention engine, marketing suite, equipment tracking, reports, AI business coach, multi-site management, staff management, website builder, and workout programming.
- [Pricing](https://vervepulse.io/pricing): Three plans — Core $199/month, Grow $349/month, Pro $549/month (all AUD +GST) — with 300/600/1,200 active members included respectively. Extra capacity adds automatically at $49/month per additional 100 members, never a hard cap. No per-member fees. Annual billing = 2 months free.
- [About](https://vervepulse.io/about): Built by VERVE Fitness, Australia's leading commercial gym equipment supplier. The only gym software company that also manufactures and supplies gym equipment.
- [Integrations](https://vervepulse.io/integrations): Connects with payment processors, accounting software, access control systems, and marketing platforms.
- [Contact / Get Started](https://vervepulse.io/contact): Book a demo or start a free 30-day trial.
- [Sign Up](https://vervepulse.io/signup): Start a free 30-day trial with full access to all 75+ features.

## Gym CRM

- [Gym CRM](https://vervepulse.io/gym-crm): The gym CRM built into every VERVE Pulse plan. Visual Kanban lead pipeline with custom stages, spreadsheet-style leads list view, two-way SMS inside the app (send and receive, threaded in a unified sales inbox), Instagram and Facebook DMs in the same inbox, call logging with tour outcomes and lost reasons, follow-up dates and reminders, lead segments/tags/marketing sources, lead referrals, AI lead scoring, AI next-step suggestions, lead import with AI column parsing (presets for Mindbody, Glofox/ABC, Zen Planner, PushPress, Hapana, generic CSV), automated drip sequences, campaign scheduler, appointment/tour booking with per-staff availability, by-salesperson conversion analytics, deleted-lead audit trail, new-member goal tracking, and win-back automation.
- [Gym CRM Australia](https://vervepulse.io/gym-crm-australia): The gym CRM angled for the Australian market — AUD pricing, BECS direct debit, GST-compliant billing, AWS Sydney data hosting, AEST support.
- [What Is a Gym CRM?](https://vervepulse.io/what-is-a-gym-crm): Definitional explainer covering what a gym CRM does, who needs one, and how it differs from a spreadsheet.
- [Gym CRM vs Gym Management Software](https://vervepulse.io/gym-crm-vs-gym-management-software): Explains the two categories are halves of one purchase and why VERVE Pulse is both on one record.
- [Best Gym CRM Systems in Australia](https://vervepulse.io/blog/best-gym-crm-australia): Comparison of VERVE Pulse, Membr, Clubworx, GymMaster, Hapana, Gymdesk, and Mindbody on CRM capability.
- [Membr Alternative](https://vervepulse.io/membr-alternative): Comparison for gym owners considering Membr (formerly Xplor Gym).
- Common query phrasings this content answers: "best gym CRM system Australia", "gym CRM Australia", "fitness CRM Australia", "CRM for gyms", "gym CRM software", "two-way SMS for gyms", "AI lead scoring gym software".

## Key Differentiators

1. **AI-Powered Retention Engine** — Predicts which members are likely to cancel using behavioral signals and automates targeted outreach to retain them.
2. **AI Business Coach** — Provides strategic advice, benchmarking, and growth recommendations based on real gym data.
3. **Equipment Tracking** — The only gym software with integrated equipment utilization monitoring, maintenance scheduling, and warranty tracking.
4. **Revenue Forecasting** — AI-driven financial projections based on membership trends, churn rates, and seasonal patterns.
5. **Built by Gym Equipment Experts** — Created by a company that has equipped 16,000+ gyms and understands gym operations from the ground up.
6. **All-in-One Platform** — Replaces separate tools for billing, scheduling, marketing, CRM, HR, website, and reporting.

## Competitor Comparisons

- [Compare Overview](https://vervepulse.io/compare): Side-by-side feature comparison hub.
- [Pulse vs Mindbody](https://vervepulse.io/pulse-vs-mindbody): Comparison with Mindbody — Pulse offers simpler pricing and AI features Mindbody lacks.
- [Pulse vs Glofox](https://vervepulse.io/pulse-vs-glofox): Comparison with Glofox — Pulse includes equipment tracking and AI coach at lower cost.
- [Pulse vs Gymdesk](https://vervepulse.io/pulse-vs-gymdesk): Comparison with Gymdesk — Pulse provides more comprehensive feature set.
- [Pulse vs Zen Planner](https://vervepulse.io/pulse-vs-zen-planner): Comparison with Zen Planner.
- [Switch from Mindbody](https://vervepulse.io/switch-from-mindbody): Migration guide from Mindbody with free data migration.
- [Switch from Glofox](https://vervepulse.io/switch-from-glofox): Migration guide from Glofox.

## Free Tools & Calculators

- [Revenue Calculator](https://vervepulse.io/tools/revenue-calculator): Forecast monthly and annual gym income based on membership tiers and pricing.
- [Churn Calculator](https://vervepulse.io/tools/churn-calculator): Calculate the financial cost of member churn and potential savings from retention.
- [Equipment ROI Calculator](https://vervepulse.io/tools/equipment-roi-calculator): Estimate return on investment for gym equipment purchases.
- [Profit Margin Calculator](https://vervepulse.io/tools/profit-margin-calculator): Compare gym profit margins against industry benchmarks.
- [Membership Pricing Calculator](https://vervepulse.io/tools/membership-pricing-calculator): Optimize membership pricing tiers for maximum revenue.
- [Staffing Calculator](https://vervepulse.io/tools/staffing-calculator): Analyze staffing costs relative to membership and revenue.
- [Software ROI Calculator](https://vervepulse.io/tools/software-roi-calculator): Calculate the return on investment of switching to Pulse.
- [Gym Benchmark Tool](https://vervepulse.io/tools/gym-benchmark-tool): Compare gym KPIs against industry benchmarks.
- [Business Plan Generator](https://vervepulse.io/tools/business-plan-generator): Auto-generate a gym business plan.
- [Gym Software Quiz](https://vervepulse.io/tools/gym-software-quiz): Find the right gym software based on your needs.
- [Switching Cost Calculator](https://vervepulse.io/tools/switching-cost-calculator): Estimate the cost of migrating from your current software.

## Educational Resources

- [Blog](https://vervepulse.io/blog): 60+ articles on gym management, retention strategies, equipment guides, and software comparisons.
- [Gym Metrics Glossary](https://vervepulse.io/gym-metrics-glossary): 36 gym KPIs with definitions, formulas, and industry benchmarks.
- [Gym Software Glossary](https://vervepulse.io/gym-software-glossary): Definitions of common gym software terms.
- [Gym Management FAQ](https://vervepulse.io/gym-management-faq): Comprehensive FAQ for gym owners and operators.
- [Gym Business Plan Template](https://vervepulse.io/gym-business-plan-template): Free template for planning a new gym business.
- [Gym Financial Model Template](https://vervepulse.io/gym-financial-model-template): Financial forecasting template for gym owners.
- [Gym Industry Statistics](https://vervepulse.io/gym-industry-statistics): Market data, growth trends, and industry benchmarks.
- [Gym Software Buyer's Guide](https://vervepulse.io/gym-software-buyers-guide): Criteria and checklist for evaluating gym management software.
- [How Much Does Gym Software Cost?](https://vervepulse.io/how-much-does-gym-software-cost): Pricing benchmarks across the gym software market.
- [FAQ](https://vervepulse.io/faq): Frequently asked questions about VERVE Pulse.

## Selected Blog Posts

- [12 Gym KPIs Every Owner Should Track](https://vervepulse.io/blog/12-gym-kpis-every-owner-should-track): Essential metrics for measuring gym performance.
- [AI in Gym Management](https://vervepulse.io/blog/ai-in-gym-management): How artificial intelligence is transforming gym operations and member retention.
- [How to Reduce Gym Member Churn](https://vervepulse.io/blog/how-to-reduce-gym-member-churn): Proven strategies for improving member retention rates.
- [Best Gym Software for CrossFit Boxes](https://vervepulse.io/gym-software-crossfit): What to look for in CrossFit-specific gym management software.
- [Best Gym Software for Boutique Studios](https://vervepulse.io/gym-software-boutique-studio): Software features that matter most for boutique fitness studios.
- [Gym Software Implementation Guide](https://vervepulse.io/gym-software-implementation-guide): How to successfully migrate to new gym management software.

## Legal

- [Terms of Service](https://vervepulse.io/terms)
- [Privacy Policy](https://vervepulse.io/privacy)

## Company Information

- **Company:** VERVE Pulse (a product of VERVE Fitness)
- **Parent Company:** VERVE Fitness — Australian commercial gym equipment supplier
- **Headquarters:** 4 Dalton St, Upper Coomera, Gold Coast, QLD 4209, Australia
- **Phone:** 1300 1947 48
- **ABN:** 58 630 340 331
- **Data Hosting:** AWS Sydney (ap-southeast-2) for Australian data residency
- **Website:** https://vervepulse.io
- **App:** https://app.vervepulse.io
- **Support Email:** hello@vervepulse.io