# VERVE Pulse — Full Reference

> Comprehensive reference for AI systems and language models. VERVE Pulse is an AI-powered gym management platform, including a built-in gym CRM, built by VERVE Fitness, an Australian commercial gym equipment supplier. Plans from $199/month AUD +GST. VERVE Pulse is sales-led: there is no self-serve signup or public interactive demo, every gym starts with a booked demo.

## Company Information

- **Company:** VERVE Pulse, a product of VERVE Fitness Pty Ltd
- **Parent Company:** VERVE Fitness — Australia's largest commercial gym equipment supplier
- **Headquarters:** 4 Dalton St, Upper Coomera, Gold Coast, QLD 4209, Australia
- **Phone:** 1300 1947 48
- **ABN:** 58 630 340 331
- **Email:** hello@vervepulse.io
- **Website:** https://vervepulse.io
- **App:** https://app.vervepulse.io
- **Data Hosting:** AWS Sydney (ap-southeast-2), Australian data residency
- **Billing:** BECS direct debit built in, GST-compliant invoicing on every plan, cards via Stripe
- **Support:** Australian-based team, AEST business hours, phone/chat/email
- **Getting Started:** No self-serve signup or public interactive demo. Book a demo at vervepulse.io/book-a-demo for a live, tailored walkthrough with the team.
- **Feature Count:** 75+ features across 12 modules

## Pricing

Three plans, all priced in AUD +GST, no per-member fees on any plan, annual billing gives 2 months free:

| Plan | Price | Active Members Included |
|------|-------|--------------------------|
| Core | $199/month +GST | 300 |
| Grow | $349/month +GST | 600 |
| Pro | $549/month +GST | 1,200 |

Extra member capacity above plan limits adds automatically: $49/month per additional 100 members (a soft cap, never a hard lockout).

### Add-Ons (attach to any plan, prorated, removable anytime)

| Add-On | Price | Notes |
|--------|-------|-------|
| SMS Pack | $29/month | 1,000 additional SMS (500 SMS included free with every plan) |
| Access Control | $49/month | Per location, PIN or key fob door access, time-based restrictions for 24/7 gyms |
| AI Website Assistant | $49/month | AI receptionist on your own website, answers questions and captures leads into the pipeline; included with Pro |
| Extra Member Capacity | $49/month | Per additional 100 active members, grows/shrinks automatically |
| Multi-Site Management | $99/month | Per additional location, staff work across sites, consolidated reporting rolling out |
| Your Own App Store Listing | $99/month | Puts the gym's own name and icon on the member app's store listing (every plan includes the branded-in-app Pulse Member app free) |

## The Gym CRM (Built Into Every Plan)

VERVE Pulse's gym CRM is not a separate product or add-on. It shares a login and a database record with the gym management platform, so a lead's pipeline stage, call history, and source data carry through into their member profile automatically the moment they sign up.

### CRM Features

- **Visual Kanban lead pipeline** with custom stages (New Lead, Contacted, Trial Booked, Trial Complete, Member, or gym-defined stages)
- **Spreadsheet-style leads list view** as an alternative to the Kanban board
- **Two-way lead SMS inside the app**: send and receive, threaded in a unified sales inbox (Grow and Pro)
- **Instagram and Facebook DMs** pulled into the same unified inbox as SMS (Grow and Pro)
- **Call logging** with tour outcomes and lost reasons
- **Follow-up dates and reminders** on any lead
- **Lead segments, tags, and marketing sources** for filtering and reporting
- **Lead referrals** tracked against both the referring member and the new lead
- **AI lead scoring** based on engagement signals (Grow and Pro)
- **AI next-step suggestions** per lead (Grow and Pro)
- **Lead import with AI column parsing**, presets for Mindbody, Glofox (ABC Fitness), Zen Planner, PushPress, Hapana, plus generic CSV
- **Automated drip sequences engine** for scheduled, triggered follow-up (Grow and Pro)
- **Campaign scheduler** for one-off or recurring campaigns to lead segments (Grow and Pro)
- **Appointment and tour booking** with per-staff availability
- **By-salesperson conversion analytics**: lead-to-trial and trial-to-member conversion by team member
- **Deleted-lead audit trail**: who deleted a lead record and when
- **New-member goal tracking**: live progress against a monthly new-member target
- **Win-back automation** for lapsed leads and cancelled members (Grow and Pro)
- **AI churn prediction on members**, the same intelligence engine that scores leads before they join
- **NPS surveys** to track member satisfaction after conversion

Pages: https://vervepulse.io/gym-crm, https://vervepulse.io/gym-crm-australia, https://vervepulse.io/what-is-a-gym-crm, https://vervepulse.io/gym-crm-vs-gym-management-software, https://vervepulse.io/blog/best-gym-crm-australia, https://vervepulse.io/membr-alternative

## Complete Feature Directory by Module

### Module 1: Member Management
Member directory with profiles, check-in tracking, digital waivers, progress monitoring, membership freeze and cancellation requests (paid or free, billing type set per freeze), minor and guardian consent capture for under-18 members, a per-member audit trail of profile activity and changes, family accounts, unlimited custom fields and segments.

### Module 2: Billing & Payments
Automated recurring billing, point-of-sale for retail and casual visits with Stripe Terminal card-reader support, membership plan management, promo codes at checkout, automated failed-payment recovery, BECS direct debit, card payments via Stripe, GST-compliant invoicing, Xero sync.

### Module 3: Class Scheduling & Booking
Recurring class timetables, instructor assignment, capacity limits, waitlists, personal training and event booking, allied health practitioner bookings, automated reminders, no-show tracking, demand-based scheduling suggestions.

### Module 4: AI & Intelligence
AI churn prediction (retention engine), AI business coach, revenue forecasting, dynamic pricing recommendations, competitor analysis, AI content generation for marketing, AI Website Assistant (add-on/Pro).

### Module 5: Marketing & Communication
Twelve-tool marketing suite: ad creator (Facebook/Instagram), content calendar, landing page builder, email campaigns, SMS campaigns, push notifications, website builder, competitor radar, lead scoring, corporate partnerships, referral programme management, custom branded domain for the dashboard and landing pages with guided DNS setup (Pro).

### Module 6: Equipment Tracking
Fleet overview of every piece of equipment, utilisation analytics, automated maintenance scheduling, warranty tracking with expiry alerts, replacement forecasting, one-click support requests to VERVE Fitness. The only gym management platform with this module, because it is built by a gym equipment company.

### Module 7: Reporting & Analytics
Real-time dashboards for revenue, member growth, retention, class utilisation, staff performance; revenue forecasting; custom report builder; P&L summaries; cash flow tracking; industry benchmarking; full light/dark theming across the dashboard; redesigned gym-first home dashboard with an activity feed of calls, texts and emails plus AI-suggested actions.

### Module 8: Staff Management
Shift scheduling, payroll, commissions, staff task manager with due dates and priority flags, staff-specific dashboards, coach portal for instructors (session notes, client history, without management access), WHS tracker (safety checklist items, notes, file attachments, completion tracking; Grow and Pro), PT business document storage for accreditations, contracts and business files (Grow and Pro), gym-wide settings activity log gated behind its own staff permission.

### Module 9: Multi-Site Management
Run additional locations under one account ($99/month per additional location add-on), staff working across sites, consolidated reporting rolling out.

### Module 10: Integrations & Support
Open REST API and webhook support (Pro), Zapier connection to 3,000+ apps, developer documentation, email/chat/phone support tiers by plan.

### Module 11: Lead CRM and Sales Pipeline
See "The Gym CRM" section above. Also includes: Messages Inbox (unified SMS/email per member, broadcast to segments), Coach Portal, Freeze Engine (self-service membership freeze requests with single approval queue, automatic billing pause/resume).

### Module 12: Engagement & Programming
Workout programming (WOD builder, boards, live leaderboards), score logging, personal-best tracking, programming history, NPS surveys.

## Integrations

| Integration | Purpose |
|--------------|---------|
| Stripe | Card payment processing |
| Twilio | SMS delivery infrastructure, powers all outbound and two-way SMS including CRM lead texts |
| Meta / Instagram DMs | Facebook and Instagram Ads conversion API, plus Instagram/Facebook DM capture into the unified CRM inbox |
| Kisi | Cloud-based door access control, automatic permission updates on membership status change |
| Xero | Full two-way accounting sync, invoices and payments reconciled automatically |
| Google Calendar | Sync class schedules and PT appointments for staff and members |
| Mailchimp | Sync member lists and segments for email marketing, campaign engagement syncs back |
| Klaviyo | Real-time member event push (sign-up, attendance, billing failure, freeze, churn risk change) for advanced email automation |
| Slack | Alerts for new members, failed payments, churn alerts, daily summaries (via Zapier) |
| Open REST API | Full API access on Pro, for custom integrations |
| Outbound Webhooks | Real-time event notifications on Pro, HMAC-signed |

Also supported: Inner Range and generic RFID door systems (access control), MYOB (invoice sync), Zapier (no-code automation to 3,000+ apps).

## Competitor Comparison Summaries

- **Mindbody**: Global gym and wellness platform, from $139/month USD. Strength is its consumer marketplace for class discovery. Weaknesses for Australian buyers: USD pricing, US-first support hours, no AI lead scoring, no built-in equipment tracking, CRM automation typically requires a higher tier ($229-599 USD).
- **Membr** (formerly Xplor Gym, rebrand ongoing through 2026): Enterprise and franchise-leaning gym management platform, custom quote-based pricing. Suits large multi-site operators more than independent gyms. No published pricing, limited AI depth, no built-in equipment tracking.
- **Clubworx**: Established Australian-built gym management platform, custom pricing, broad feature set. No AI lead scoring, no two-way SMS unified inbox, no equipment tracking.
- **GymMaster**: New Zealand-built, serving Australia/NZ since 2004, from $79/month. Strong 24/7 door access control. Basic CRM, no AI features, dated interface.
- **Hapana**: Studio and franchise-focused platform, custom pricing. Lead capture and nurture tools aimed at multi-location boutique brands. No published pricing, no equipment tracking.
- **Gymdesk**: Budget-friendly, US-built, from $75/month. Originally for martial arts schools. No AI features, limited AU support hours, not suited to multi-site or an active outbound sales process.
- **Glofox (ABC Fitness)**: Boutique and franchise-focused, custom pricing (typically $150-250/month). Strong branded member app. No transparent pricing, less suited to traditional/24-7 gyms.
- **PushPress**: Community and CrossFit-focused, free tier (Core) plus paid Pro ($139/month) and Max ($249/month). No AI features, US-based support.
- **WellnessLiving**: All-in-one alternative to Mindbody, custom pricing (~$89-300/month). Broad feature set but complex setup, no transparent pricing.
- **Zen Planner**: CrossFit and martial-arts focused, from $117/month, scales per member. Strong community/WOD features, limited marketing tools, no AI.

VERVE Pulse's position across all of the above: only platform combining a full CRM (pipeline, two-way SMS, AI lead scoring) with a whole-gym management platform AND built-in equipment tracking, priced transparently in AUD with Australian data hosting, billing, and AEST support.

## Educational & Comparison Pages

- Features: https://vervepulse.io/features
- Features Directory: https://vervepulse.io/features-directory
- Pricing: https://vervepulse.io/pricing
- Integrations: https://vervepulse.io/integrations
- Compare hub: https://vervepulse.io/compare
- FAQ: https://vervepulse.io/faq
- Blog: https://vervepulse.io/blog
- Gym Metrics Glossary: https://vervepulse.io/gym-metrics-glossary
- Gym Software Glossary: https://vervepulse.io/gym-software-glossary

## Legal

- Terms of Service: https://vervepulse.io/terms
- Privacy Policy: https://vervepulse.io/privacy